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Smartphone Fundraising

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  1. Smartphone Fundraising John Baguley CEO International Fundraising Consultancy

  2. Connecting you to you donors

  3. Haiti : 15% by txt = $43 million

  4. How to make a donation JustTextGiving Make a page Personalise your text code Share it far and wide Your supporters do the rest Whatever mobile network they're on, your supporters can simply text your unique code and an amount of £1, £2, £3, £4, £5 or £10 to 70070. You’ll be able to see these donations on your page – and they’ll be included in your fundraising total. Don't forget to remind your supporters they can still add Gift Aid to their donation to boost your target.

  5. “In the run up to the event, I texted my JustTextGiving code to all of my friends, letting them know how to donate by text message at the same time. I also linked the JustGiving app on my smartphone to Facebook, which notified my friends about my fundraising.” - Noel McTigue, fundraiser for Whizz-Kidz

  6. Supporting Guide Dogs for blind people can now be done with every text they send, at no extra cost. Donate Mobile SIM card and mobile service, 10% of their monthly mobile spend will automatically go to Guide Dogs.

  7. Affinity marketing • Give4Sure • Email from charity. • The donor downloads an app. • When searching the internet the companies are highlighted. • The discount goes to Give4sure who keep 25%. • 75% of the discount goes to the charity.

  8. Twitter @johnbaguley #fundraising #zombies

  9. Facebook ‘First Friday Fundraisers’ ‘International Fundraising Consultancy Forum’

  10. Bitly

  11. QR Code / Mobile Barcode

  12. Software already embedded in the phone with the Nokia and Android models.

  13. In Canada: Ford, HBO, XM Satelite Radio, Air Canada, Facebook, Google, Blackberry, GMC etc have used QRCodes in their campaigns.

  14. Coca-Cola Japan

  15. Denver International Airport

  16. Google’s ZXing ("Zebra Crossing") An open-source, multi-format 1D/2D barcode image processing library implemented in Java. Using the built-in camera on mobile phones to photograph and decode barcodes on the device, without communicating with a server.

  17. For SightSavers International but landing page not mobile friendly…

  18. Tees at Risk - helps talented but troubled teenagers. Click for the story behind the shirt.

  19. CNN used on-screen QR codes to allow viewers to click through to a list of charities accepting donations for Japan’s Tsunami Appeal.

  20. Oxfam the development charity sold second-hand clothes in a London pop-up shop with QR codes attached showing which celebrities donated them.

  21. Delafield Block QR Code Scavenger Hunt

  22. Cyber-bullying advice on your smart phone

  23. QR Code wrist-band for timing sponsored walks check-points.

  24. City Harvest New York

  25. Use QR codes to update your newsletters & magazines Place a code at the end of an article to link directly with an update, video clip or a relevant supporter action. The UK’s Sun newspaper attracted 11,000 people within a month. There are Japanese papers with no other content.

  26. Inmemoria& donor recognition

  27. “Think through the landing page – is it right for smart phones?”


  29. Questions?

  30. Please fill out the evaluation form and hand it over to the registration desk.THANK YOU! Thank you very much for your attention! 20. Österreichischer Fundraising Kongress07. – 09. Oktober 2013