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In a world with lots of socially-aware sites…

In a world with lots of socially-aware sites…. …and lots of “open social web” building blocks…. …how do the pieces fit together?. …and what will the new Social Web look like?. Reminder: The social web today is broken…. On each site, we still have to: Re-create an account

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In a world with lots of socially-aware sites…

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  1. In a world with lots of socially-aware sites…

  2. …and lots of “open social web” building blocks…

  3. …how do the pieces fit together? …and what will the new Social Web look like?

  4. Reminder: The social web today is broken… • On each site, we still have to: • Re-create an account • Re-enter our profile info • Re-find our friends • Re-establish our relationships • New social apps have limited options: • Create yet-another-silo (and start from scratch) -or- • Make a widget inside an existing walled garden

  5. …but we know how to make things better!

  6. Create a portable, durable online identity • OpenID • Sign up / sign in with an existing account • Link / share your profile data between sites

  7. Example: Sign up for Plaxo with OpenID

  8. Create a portable, durable online identity • OpenID • Sign up / sign in with an existing account • Link / share your profile data between sites • rel=me (XFN) • Consolidate your online identity with me-links • Social Graph API • See what your users said about themselves

  9. Public profiles enrich online identity

  10. Build and maintain real relationships • Contact APIs • Find people from your current address book • Leverage previously established relationships • OAuth • Share private data between trusted sites • Friends-list portability • Continuous discovery across multiple sites

  11. “A periodic check of new people from your networks on other sites”

  12. Stay up-to-date with the people you know • OpenSocial • Build social apps that can run anywhere

  13. OpenSocial

  14. OpenSocial: Large and Growing Rapidly

  15. Stay up-to-date with the people you know • OpenSocial • Build social apps that can run anywhere • RSS / Atom • Syndicate your activity to share with others • Jabber (XMPP) • Real-time update stream between sites

  16. How does friends-list portability work? • Tell the site your Social Graph Provider • Site fetches your data to find local friends • Site lets you connect to people you want

  17. How does friends-list portability work? • Tell the site your Social Graph Provider • XRDS-Simple (discovery) + OAuth (access) • Site fetches your data to find local friends • Site lets you connect to people you want

  18. How does friends-list portability work? • Tell the site your Social Graph Provider • XRDS-Simple (discovery) + OAuth (access) • Site fetches your data to find local friends • Site lets you connect to people you want • Can periodically look for new matches

  19. How does friends-list portability work? • Tell the site your Social Graph Provider • XRDS-Simple (discovery) + OAuth (access) • Site fetches your data to find local friends • ??? (no standard way to do this…yet) • Site lets you connect to people you want • Can periodically look for new matches

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