Unit 4 Shopping

1. Hemispheres: Reading and Writing Course Unit 4 Shopping 单击添加署名或公司信息

2. Unit 4 Shopping

3. CONTENTS

4. LEAD-IN How often do you buy the following items or go to these shops? Frequently, sometimes, rarely, or never? Where do you buy them? Exchange ideas with your classmates and then fill in the chart below.

5. LEAD-IN

6. READING AND SPEAKING Background Information Hello Kitty The cartoon character was created by Yuko Shimizu, a designer for Sanrio, a Japanese company, in 1974. From the beginning, she was marketed internationally. She has been a children’s ambassador to UNICEF for the United States since 1983. In the 1990s, she became extremely popular with celebrities. The Hello Kitty image has appeared on over 22,000 products and in over 40 countries.

7. READING AND SPEAKING Skill Focus A. Skim the article below and answer the following question. What are the two types of buyers? _________________________________ _________________________________ Comparing and Contrasting When we compare, we look for similarities. When we contrast, we look for differences. Usually we compare and contrast at the same time. “Self-expressive buyers” and “impulsive buyers”. X Keys

8. READING AND SPEAKING Let’s Shop! Julia Choi, 22, loves Hello Kitty. She shows off the popular Japanese cartoon character—a white kitten with a pink hair bow—everywhere in her apartment. She has pens and pencils, clothing, towels, a shower curtain, dishes, clocks, a TV/DVD player, a computer, and over 300 stuffed animals. She picks up a pink guitar. “I saved up for a year to buy this. The store sold out of them in two hours. I bought it online.” Will she ever quit collecting? “Probably not,” she admits. “If I get married, I’ll spend less money on Hello Kitty. But I won’t give her up. I can’t do without her. If someone marries me, he’ll marry my collection, too.” Translation New words

9. READING AND SPEAKING Matt Anderson, 21, doesn’t just collect one thing. He’ll buy anything if he likes it. His apartment is filled with his purchases. “If I’m in a store, and I see a cool watch, I’ll buy it. Last week, I bought a backpack over the Internet. I know the company ripped me off—it was an expensive bag and poor quality. But I liked the color, so I kept it.” He worries, though. “I can spend my whole paycheck in a week. I worry I’ll wind up broke. I’d like to cut back on buying things. And my roommate might kick me out if I don’t get rid of some stuff.” Translation

10. READING AND SPEAKING Julia and Matt have different spending personalities. “Self-expressive buyers” like Julia, collect things that reflect their personality. “Impulsive buyers” like Matt, don’t plan their purchases, and they shop without self-control. Translation

11. READING AND SPEAKING B. Read again. Check (√) the information that is true about Julia, Matt or both. Information Julia Matt 1. likes to buy things____ ____ 2. has a home filled with many purchases ____ ____ 3. plans to buy things ____ ____ 4. does not always plan to buy things ____ ____ 5. sometimes buys things online ____ ____ √ √ √ √ √ √ √ √ Keys

12. READING AND SPEAKING C. Discuss the following questions with your classmates. 1. Do Julia and Matt think their shopping is a problem? How do you know ? 2. Could you live with someone like Julia or Matt? Why or why not? 3. Are you a “self-expressive buyer” or an “impulsive buyer”? Describe your shopping habits.

13. TEXT A

14. TEXT A Background Information Target Target is the second largest discount retailer in the United States, behind Walmart. It is a chain of discount department stores that are about 95,000 to 135,000 square feet (12,000m²) and carry hardlines (“regular” products and goods), softlines (clothing), and a limited amount of groceries, mostly non-perishable.

15. TEXT A Background Information Tiffany Tiffany is a brand of the major jewelry companies in the world—Tiffany Co. It is founded by Charles Lewis Tiffany in 1837. After the 1961 movie Breakfast at Tiffany’s, which starred Audrey Hepburn, it has become much more popular. Today Tiffany Co. offers its customers a really huge range of jewelry at different prices and of utmost quality, including necklaces, earrings, bracelets, rings, and more. Tiffany Co. remains the largest and the most respected jewelry company in the United States and across the world.

16. TEXT A Men on a , Women on an Adventure When Shopping Mission 全文音频 This might be shocking, but men and women are as different as Target and Tiffany when they shop, according to recent research from the Wharton School of the University of Pennsylvania. 这也许会让人难以置信，但宾夕法尼亚大学沃顿商学院最近的一项研究表明，男人和女人在购物时有天壤之别。

17. TRANSLATION TEXT A 1. Men, who have often been of being merely shoppers, tend to be more utilitarian when they hit the malls and shopping centers. It’s a mission. Get in. Get what’s needed. Get out. Quickly. Women, , generally like to , talk to sales associates and experience the shopping. They walk around, smell perfume, touch clothes, try cosmetics. They want attention and they want direction. accused replacement on the other hand look around

18. TEXT A TRANSLATION 2. The differences are as as hunter vs. gatherer, said Paula Courtney, who conducted the random study of 1,205 telephone interviews called “Men Buy, Women Shop”. 3. “Men are very task oriented while women are very much more about the relationship and the and the interaction with the people at the stores,” Courtney said. “Don’t point me in the direction and say aisle 6,”one man said during the study. “It’s better if he takes me and says, ‘There it is.’” Better yet is the sales associate who holds men’s hands through the checkout so that they it quicker. primitive engagement get through

19. TEXT A TRANSLATION 4. Women told surveyors that they liked it when associates showed them different styles and new items. “I told her what I was looking for and why and she to find me the right suit,” said one woman. “I didn’t have to do anything.” set out

20. TEXT A TRANSLATION 5. And this might not be terribly surprising either: women more problems when shopping than men. 20% of women said they were ignored by sales clerks. “Being ignored is a big for women,” Courtney said. “It’s a issue.” Men ditch stores, too, but their biggest reason to do so is when products are out of stock. 6. Both men and women told questions that they really appreciated a “lack of pressure” when store employees were willing to let them shop at their own pace. runinto issue loyalty

21. TEXT A TRANSLATION 7. Age made a difference, too, in shopper loyalty. The younger the shopper, the more likely he or she was to express dissatisfaction with a store for poor service. The pickiest of all groups were men 18 years old to 35years old. “I’m not going to tell them that they’re messing up,” one guy said. “Let them lose business. I just won’t go back.” 8. Their experiences were fewer, but there were shoppers who reported “wow” experiences at stores. 51% of women told of times when sales associates made near-heroic efforts to a problem or help out while 39% of men said they did. solve

22. TEXT A TRANSLATION 9. “The prevalence of ‘wow’ is not as high as among problems and how often they occur, but ‘wow’ happens,” Courtney said. “It’s the she-saved-the-day stories and usually because something went wrong and a sales associate went to great effort to resolveor fix the problem and make the shopper feel better.”

23. TEXT A TRANSLATION 10. “People remember emotions and they’re quite powerful experiences,” said Courtney. So much so that they tell their friends, who tell their friends, who tell theirs, and so on. Women and men both are four times more likely to relay a good-news experience than a bad one. “It’s really easy to service to customers they were one big homogenous group,like one size fits all,” Courtney said. “But one size does not fit all and is the easiest way to loyalty.” 11. Still, when all is said and done, women are the shopping queens. as though deliver gender by far facilitate

24. TEXT STRUCTURE ANALYSIS

25. TEXT A READING COMPREHENSION • Identity the paragraph from which the following information is derived. 1. Women enjoy the interaction and communication with people when they shop, while men tend to finish the shopping task as quickly as possible. (Para. ) 2. Both men and women like to shop at their own pace and enjoy a lack of pressure. (Para. ) 3 6 Keys

26. TEXT A READING COMPREHENSION 3. Customer’ loyalty to a store varies with age. (Para. ) 4. Customers tend to tell their friends about good shopping experiences. (Para. ) 5. Women like it when shop assistants show them new items. (Para. ) 7 10 4 Keys

27. TEXT A READING COMPREHENSION B. Choose the best answer from the four choices marked A, B, C, and D. 1. Men are usually more_______ and spend less time on shopping. C 2. Women want attention and direction when shopping because ________. C Keys

28. TEXT A READING COMPREHENSION 3. It would be a(n) _______ issue if women were ignored during their shopping. A 4. The biggest reason for men to ditch stores is that _____. D Keys

29. TEXT A READING COMPREHENSION 5. Which of the following age groups is the most demanding as far as shopping is concerned? B Keys

30. TEXT A READING COMPREHENSION C. Answer the following questions according to the text. 1. What are the differences between men and women in their shopping habits? _____________________________________________ 2. What do men value most when shopping? _____________________________________________ _____________________________________________ 3. What does “women are the shopping queens” imply? _____________________________________________ Shopping is a mission for men but an adventure forwomen. When shopping men are task-oriented and thus value convenience and efficiency most. This implies that women love shopping the most.

31. TEXT A Vocabulary Complete the diagram below using the words or phrases in the box. Then add other words or phrases you know to your word web. Keys • Cosmetics: • Places: perfume supermarket mall lipstick Shopping • Clothes: • Food: dress pants sandwich steak

32. TEXT A Critical thinking Discuss the following pictures with a partner. Online Shopping VS Store Shopping

33. TEXT A Critical thinking 1. Nowadays more and more people like shopping online instead of at stores. They think it saves time and energy. Which do you prefer, and why? I prefer online shopping. First, it is more time-saving. I can make an order online and just wait for the delivery to arrive at home. Second, it is indeed energy-saving. I need not queue up and draw my exhausted body to search for commodities. Finally, it is money-saving. The commodities online are usually on discount. So, I love online shopping.

34. TEXT A Critical thinking 2. Do you think online shopping can replace traditional shopping? Why? I don’t think so. Online shopping still has some disadvantages: you can’t check the quality of the goods before you buy it; your delivery may get lost. So online shopping cannot replace traditional shopping.

35. TEXT B

36. TEXT B Background Information OF text B sneakers Sneakers go back a long way. In the late 18th century, people wore rubber soled shoes called plimsolls, but they were pretty crude—for one thing, there was no right foot or left foot. Around 1892, the U.S. Rubber Company came up with more comfortable rubber sneakers with canvas tops, called Keds. By 1917, these sneakers began to be mass produced. They got the nickname sneakers because they were so quiet, a person wearing them could sneak up on someone. Sneakers went international in 1924. That’s when a German man named Adi Dassler created a sneaker that he named after himself: Adidas. This brand became the most popular athletic shoe in the world. Track star Jessie Owens wore Adidas when he won four gold medals at the 1936 Olympics. During the first half of the 20th century, sports shoes were worn mostly to play sports. But in the 1950s, kids began wearing them as fashion statements.

37. TEXT B Background Information OF text B jeans Jeans are trousers made of denim (粗斜纹棉布，早期也叫“丹宁布”). In the 1930s, Hollywood made lots of western movies. Cowboys—who often wore jeans in the movies—became very popular. In the 1950s, jeans became popular with young people. For a period, it was the symbol of the teenage rebel in TV programs and movies. Some schools in the USA even banned students from wearing it. In the 1980s jeans finally became high fashion clothing in the world when famous designers started making their own styles of jeans, with their own labels on them. Sales of jeans went up and up.

38. TEXT B 全文音频 Teach Values While Shopping for Kids’ Clothes For many parents, a child’s shopping habits can easily get out of hand. Parents can try teaching children the value of money by working out a budget plan. 对于许多父母来说，孩子的购物习惯很容易就会失控。家长可以试着通过制订预算的方式来教会孩子金钱的意义。

39. TEXT B TRANSLATION 1 Sometimes I find it hard to believe the amount of material goods my younger relatives , especially the pricy new technologies and designer clothing. Obviously, I don’t into the , if any, that are in the household. But for many parents, a child’s shopping habits can easily . have access to inquire budgeting restrictions enforced get out of hand

40. TRANSLATION 2 As more families are creating and following budgets, kids may feel a bit anxious or unhappy about not being able to get the things they want—or at least feel they should have. One of the important ways to with kids is to discuss it and a budget plan that allows kids to take part in the responsibilities of family . Clothing is just one example of things kids will ask for but since it is also a basic necessity, we will use clothing as our example. bridge this emotional gap work out finances

41. TRANSLATION 3 Even though the family as a whole works on an budget, there is no reason parents can not establish a budget within a budget and teach children the real value of money. Setting a budget limit for each month will help kids understand that they need to take time to think about what they need and control their buys at a young age. 4 By giving children money to use with their budget, parents will miss a key learning experience about the real value of money. Instead, parents can use the experience to get children used to earning their own money. Even 5-year-olds can earn money by working around the house. The older the child, the more responsibilities, the more money parents pay. established impulse simply

42. TRANSLATION 5 Once the budget has been created and the income potential has been established, it is time for parents to take it one step further and teach children how to spend their hard-earned money wisely. Help them to identify what items they want and then work with them to find the best prices. Let them know that just because one store has a certain price tag doesn’t mean another store will not offer an discount. Kids will likely enjoy learning about shopping and most importantly, they will enjoy the time they are spending with parents.

43. TRANSLATION 6 After setting your kids up with a budget, parents should you continue to work with them until they can understand how to manage their money. kids think ahead about what they will need in order to make sure they can afford it all, and they understand that all of their cash on that cool pair of sneakers will leave no money for their new jeans for the school dance. Make sure blowing

44. TRANSLATION 7 Kids who pay attention to money lessons and who learn to follow their budget can be rewarded with a little something extra from mom and dad. Maybe the child has been wanting that new jacket at the mall and has been working to save up. As a bonus, parents can what they can afford to help their savings progress. This teaches kids that with dedication and hard work, bonuses do come. kick in

45. TRANSLATION • Kids love to express themselves and generally fashion is their mode for self-expression. When parents give children responsibility for saving for and buying their own clothing, they need to give up some of their own control and allow children to buy what they want to buy. Parents should choose the battles wisely if they of some of the purchases. Children need to make some mistakes to keep learning lessons about money and life . disapprove in general

46. TEXT STRUCTURE ANALYSIS

47. TEXT B READING COMPREHENSION A. Answer the following questions with the information from the text. • What is the good way to prevent kids’ shopping habits from • getting out of hand? • _________________________________________________________ • _________________________________________________________ • What is the “key learning experience” for kids? • ________________________________________________________ • _________________________________________________________ • What should kids learn to do while shopping? • ________________________________________________________ • ________________________________________________________ The good way is to work out a budgeting plan that allows kids to take part in the responsibilities of family finances. Kids will get used to earning their own money. They should learn to identify what items they want, find the best prices and understand how to manage their money.

48. TEXT B READING COMPREHENSION A. Answer the following questions with the information from the text. • 4. What should parents teach their kids with “bonus”? • _______________________________________________________ • What’s the value of children’s mistakes about money? • ________________________________________________________ • _______________________________________________________ • _________________________________________________________ With dedication and hard work, bonuses do come. Children’s mistakes about money show the necessity of setting a budget limit which will help them understand that they need to take time to think about what they need and control their impulse buys even at a young age.

49. TEXT B READING COMPREHENSION B. Complete the following paragraph with words or phrases in the box below. There are more words than needed. Children’s shopping habits can easily ______________. However, this can be resolved by involving kids in the responsibilities of family _________. It will help implant the real value of money in them. Here are some suggestions for parents. First, a kid _________ is necessary, which can help children avoid _________ purchases. Second, they should earn money by doing chores appropriate for them. get out of hand finances budget impulse

50. TEXT B READING COMPREHENSION B. Complete the following paragraph with words or phrases in the box below. There are more words than needed. The third for parents to learn is to teach kids the skills to do smart shopping, such as _________ items and comparing price _________ with them. Kids would also _________ to buy necessities rather than _________ their cash on cool things. If children can follow their budget, they can also get some extra _________ from parents. Besides, keep in mind that it is wise to give up some of your control even if you _______________ their purchases. identifying tags make sure blow rewards disapprove of