slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Product Introduction & Positioning Product Overview Series Differences New Technologies Specifications Competition PowerPoint Presentation
Download Presentation
Product Introduction & Positioning Product Overview Series Differences New Technologies Specifications Competition

Loading in 2 Seconds...

play fullscreen
1 / 69

Product Introduction & Positioning Product Overview Series Differences New Technologies Specifications Competition - PowerPoint PPT Presentation


  • 192 Views
  • Uploaded on

Product Introduction & Positioning Product Overview Series Differences New Technologies Specifications Competition . Agenda. Agenda. Brand New Models ( entry level ) Does not replace any current color products Targeted for small offices and SOHO, B2C model, Latin America .

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

Product Introduction & Positioning Product Overview Series Differences New Technologies Specifications Competition


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2
Product Introduction & Positioning
  • Product Overview
  • Series Differences
  • New Technologies
  • Specifications
  • Competition
  • Agenda
  • Agenda
slide3

Brand New Models (entry level)

  • Does not replace any current color products
  • Targeted for small offices and SOHO, B2C model, Latin America
  • e-STUDIO2050c/2550c & e-STUDIO2051c/2551c

e-STUDIO2051c/2551c

  • Brand New Models (basic model)
  • Does not directly replace any current color products
  • Targeted for small to mid size offices
  • Scalable
  • Black and white to color conversion model

e-STUDIO2050c/2550c

slide4
Targeted for small to mid size workgroups, companies, SOHO (Opt HDD)
    • Color 20, 25ppm models
    • Latest Generation e-BRIDGE platform
    • Easy to manage, easy to connect
    • Optional Open Platform
    • Color 9 inch control panel
    • 600 x 1200 dpi PS printing
    • Easy replaceable units (ERU)
      • Service and End User
  • e-STUDIO2050c/2550c
slide5
Simple and Compact
      • Targeted to have smallest A3 footprint in the industry
      • Small size, lightweight, low noise
  • Optional RADF, Fax, Secure HDD, Finishing, Open Platform, LCF, PFP
  • e-STUDIO2050c/2550c
slide6
Targeted for small to mid size workgroups, companies, SOHO (No optional HDD)
    • Color 20, 25ppm models
    • Latest Generation e-BRIDGE platform
    • Easy to manage, easy to connect
    • Color 7 inch control panel
    • 600 x 600 dpi PCL only (no PS)
    • Easy replaceable units (ERU)
      • Service and End User
  • e-STUDIO2051c/2551c
slide7
Simple and Compact
      • Targeted to have smallest A3 footprint in the industry
      • Small size, lightweight, low noise
  • Optional RADF, Fax, ADU, PFP
  • e-STUDIO2051c/2551c
slide8
US A3 Color Market Forecast 2009-2014
  • InfoTrend predicts double-digit growth in the 11ppm to 20ppm A3 color
    • Some analog to digital conversion but primarily the switch from B2C
    • Latin America, Europe and Asia are not shown. Large Market for 11ppm eS281c replacements in these countries
slide9
The primary positioning and marketing of the new color products will be centered around several key TABS objectives:
    • Increase Toshiba color market share
    • Increase Toshiba total color output page volume and ratio per machine
    • Environmentally friendly green printing
    • Easily integrated, customizable and solutions ready
    • Easy administration and system management
    • Provide a feature set that makes the product a perfect fit for a managed print services
    • Increase color competitiveness at lower color speeds (20/25PPM)
  • Market Positioning
slide11
e-STUDIO2040c/2540c ( High – Current Laser Models)
    • High functionality model for the US/WE/AU
      • Customer Requirements
        • Middle to high document volume
        • Full functionality with robust media capability
        • High image quality with EFI controller
  • e-STUDIO2050c/2550c Series (Basic)
    • Basic functionality model with full system scalability
    • B&W (e-STUDIO206L/226) & e-STUDIO281c replacement
      • Customer Requirements
        • Low document volume
        • Low introduction cost
        • Standard functionality with upgrade path
  • Market Positioning
slide12
e-STUDIO2051c/2551c Series (entry)
    • New entry level color model
    • B&W replacement model (e-STUDIO195/225)
      • Customer Requirements
        • Low document volume
        • Low introduction cost
        • Moderate paper input needs but no finishing
  • Market Positioning
slide13
Market Positioning

Three Distinctly Different Color Series of 20/25ppm Products.

6 Models

Each Series positioned for Different Markets!

slide14
Take into consideration the following points when replacing existing e-BRIDGE models.
  • B&W 206L/256 to e-STUDIO2551c/2051c
    • No finishing options
    • Smaller paper capacity
    • No PostScript3 and XPS
    • Some scanning functions are not available
    • No Hard Disk
    • No Open Architecture
      • No Connectors (Google docs, SharePoint, Exchange)
  • Market Positioning – Replacement Restrictions
slide15
B&W 206L/256 to e-STUDIO2550c/2050c
    • HDD option is required for full functionality
  • e-STUDIO2540c/2040c to e-STUDIO2550c/2050c
    • Limited Media support
    • No specialty paper support
    • HDD option is required for full functionality
    • No EFI Controller
  • Market Positioning – Replacement Restrictions
slide16
Engine Platform
  • Configuration
  • Design
  • Security
  • Environment
  • Product Overview
  • Product Overview
color engine series platforms
Color Engine Series Platforms

Base engines common configurations are shown below.

e-STUDIO2551c

e-STUDIO2550c

e-STUDIO4540c

Model Name

Main Unit(Image Processing Unit, LED Print Head,

CCD line Scanner, etc.)

600dpi 8-bit Laser

Base Engine

eBX Controller

eBX Controller (Available e-BRIDGE Open Platform Expansion)

Controller

8.5-inch Wide Color LCD Screen

9-inch Wide Color LCD Screen

7-inch Wide Color LCD Screen

Touch Panel

Lamp Fuser

Soft Belt Fuser

Fusing System

250 sheets (Std.)

550 sheets (Std.)

1st Drawer

550 sheets (Opt.)

550 sheets (Std.)

2nd Drawer

slide18

600 Sheet

Inner Finisher

Hole Punch

RADF

  • e-STUDIO2550c Series Configuration

1000 Sheet Saddle Stitch Finisher

Hole Punch

Std. ADU

Job Separator

Std.250 Sheet Cassette

550 Sheet Paper Feed Unit

550 Sheet Paper Feed Pedestal

2000 Sheet LCF

Stand

550 Sheet Paper Drawer

slide19

RADF

  • e-STUDIO2551c Series Configuration

Optional ADU

Job Separator

Std.250 Sheet Cassette

550 Sheet Paper Feed Unit

550 Sheet Paper Feed Pedestal

Stand

550 Sheet Paper Drawer

slide20

Universal Design

RADF with Blue LED notification lamp

Reversing Display

Convenient Work Tray

Friendly User Interface

7-/9-inch Large Color LCD Panel

Large Inner

Paper Exit Tray

Tiltable Operation Panel

Accessible Arm for a Wheelchair User

Smooth Rounded Surfaces

(No shape edges)

Easy Drawer Operation with Latch Handle

slide21

Color Universal Design (CUD)

  • What is “Color Universal Design?”

Color Universal Design (CUD) is a user-oriented design system, which has been developed in consideration of people with various types of color vision, to allow information to be accurately conveyed to as accurately as possible.

  • How Do Colorblind People See Colors?

C-type

P-type

D-type

C-type

P-type

D-type

slide22

Color Universal Design (CUD)

  • Acquisition of CUD Certification

Toshiba has obtained Color Universal Design (CUD) certification from the Color Universal Design Organization.

  • CUD Application Parts

LED Lamp (Main Power, Print Data, Alarm)

Lever Handles

Dial& Seal

Icons

Caution Label

LED Notification Lamp of RADF

TopAccess

Printer Driver

slide23

Control Panel

  • Largest 9-inch color LCD panel among 20-25 ppmclass color MFP!

Toshiba e-STUDIO2550C series

Canon imageRUNNER ADVANCE C2030 series

9- inch(Tiltable)

5.7-inch

Ricoh Aficio MP C2551 series

Xerox WorkCentre 7125 seriesFuji Xerox DocuCentre-IV C2265 series

7-inch

8.5-inch

Sharp MX-3111U series

Kyocera TASKalfa255c series

4.3-inch

7- inch

slide24

Automatic Paper Size Detection

  • Automatic detection of the paper size for each drawer prevents the jam resulting from a mistaken paper size setup

USER FUNCTION

DRAWER

slide25

The cause for the suspension of the print job and a recovery method is displayed.

PRINT

RECOVERYINFORMATION

Skipped print job

Print Job Status

Confirmation Screen

Job Skip (e-STUDIO2550c with HDD)

*Will also skip over color job if out of toner

slide26

Envelope Support

*Through the bypass only, not the trays

slide29

Security (SED) HDD(TOSHIBA Unique Technology)

[ “Wipe Technology”]

Encryption keys are deleted to invalidate data if the system is connected to a system other than the paired system.

Security Features (e-STUDIO2550c with HDD)

slide30

High Security Mode (e-STUDIO2550c with HDD)

  • High Security Mode(Correspondence to IEEE2600.1)
  • [Security Mode Level Setting]
    • Service Code Selectable
    • Protects customers’ important information against unauthorized access to the equipment and leakage
  • Following security functions employed based on IEEE Standard 2600.1TM-2009
    • User Authentication, Role Management, Data Encryption, Data Overwrite, Integrity Check, Log, Passwords, User, Password Policy, Date & Time, Auto Clear, Session Timer, Enable/disable of SSL/LTS
    • Requires SED Hard Disk Drive and GP-1070 Data Overwrite Option
slide31

Environment

  • Environmental Standards/Labels
slide32
Copier
  • Printer
  • Scanner
  • Fax
  • e-FILING
  • Security
  • User Management
  • Maintenance
  • Differences Between Series
  • Product Differences
slide33

Restricted Features

  • Copier Features
  • Printer Features
slide34

Restricted Features

  • Scanner Features
  • Fax Features
slide35

Restricted Features

  • i-Fax Features
  • e-Filing Features
  • Security Features
slide36

Restricted Features

  • User Management Features
  • Maintenance Features
slide37
Overview
  • Compact Design
  • Noise Reduction
  • Controller
  • Fuser Unit
  • LED Print Head
  • Maintainability
  • New Technologies
  • Product Differences
slide38

Overview

: Space Saving: Energy Saving: Cost Saving: High Image Quality: Environmental improvement: Service improvement: Security Strength : Multifunctional extension

[Front Side]

LED Exposure Lamp

IC-chip for Toner Cartridge

New Toner

Main Frame

Fuser Unit

Transfer Belt Unit

2nd Transfer Roller

Transfer Belt Cleaning Unit

Developer Unit

Drum Cleaner Unit

slide39

: Space Saving: Energy Saving: Cost Saving: High Image Quality: Environmental improvement: Service improvement: Security Strength : Multifunctional extension

[Rear Side]

Ozone Exhaust Fan

(Noise Reduction)

SYS Board Cooling Fan (Noise Reduction)

Fuser Motor (Noise Reduction)

Drum/TBU Motor (Noise Reduction)

Mono/color Switching Motor (Noise Reduction)

Sealing Clutch Parts (Noise Reduction)

Feed/Developer Motor (Noise Reduction)

Ozone Suctioning Fan

(Noise Reduction)

  • Overview
slide40

: Space Saving: Energy Saving: Cost Saving: High Image Quality: Environmental improvement: Service improvement: Security Strength : Multifunctional extension

  • Overview

eBX ControllerL4.0

8GB-SSD

LED Print Head

New ASIC“ISYS”

slide41

Compact Design

  • E-STUDIO2550c/2551c Series vs. e-STUDIO2540c Series
slide42

Noise Reduction

  • Four major causes of noise
    • Drive Motors
      • Reduced from 8 to 4
    • Fan Motor
      • Reduced from 7 to 3
    • Aligning Noise
      • Sealing of aligning parts
      • Minimized paper feed speed
    • Clutch Noise
      • Sealed clutch parts
      • Increased stiffness of clutch shock
slide43

New e-BRIDGE Controller

  • New e-BRIDGE Controller
    • New ASIC contain both Image Processing and System Functions
      • Integrated 6 chips into 1
        • image processing, system processing and scan processing
    • Introduction of unified architecture of bus and memories
      • No external memory
    • High-speed processing using PCI Express 2.0 for I/F with systems
    • Scalable from low to high performance system
    • Space saving and cost reduction
slide44

【Recovery time】

75 sec.

80%

reduction

15 sec.

2540c

2550c/2551

【W / U time】

【TEC value at 2050C】

99 sec.

65%

reduction

3.4 KWh

56%

reduction

35 sec.

1.5 KWh

2550c/2551c

2540c

2440c

2550c/2551

  • Environmentally Conscious Fuser Unit

[HeatRoller]

[Press-Roller]

Heat Source(Halogen Lamp)

Miniaturization of fuser unit

Thin-walled small-diameter heat roller (φ= 30 mm, t= 0.67 mm)

New low temperature melting toner (Lower than 20 degree than Mash)

Elastic layer

 (Foaming silicone rubber)

Elastic layer(Solid silicone rubber)

  • Results
slide45

Y

R

G

M

B

C

  • Toner Technology

2540cToner

New Low-melting-point Toner Technology

- Crystalline Polyester, Low-melting-point Wax

- Optimization of molecular weight distribution

Color reproduction was improved.

- 10% expansion for 2550c/2551c

- Vermilion reproduction improvement

*Results of Fusibility Verification

2550cToner

BP Fuser Unit

Top Competitor

Improved Toner

Fusing Temp.

Storage stability (55 ℃ ) OK

117 ℃ Achieved

Ref: Top competitor 127 ℃

Storage stability (55 ℃ ) NG

slide46

LED Print Head

E-STUDIO2550c with LSU

E-STUDIO2550cwith LED print head

135mm

195mm

  • Advantage of LED print head
  • - Smaller and less expensive
  • - Low energy consumption
  • - Quiet
  • Easy to exchange

LED

Laser

slide47

LED Print Head

  • Advantages in Comparison with Laser Exposure Method
  • Compact Machine Design
    • Realization of small footprint and large inner space
  • Stable Print Quality
    • Possibility of uneven density due to imbalanced exposure from multiple light source
  • High Reliability and Low Noise
    • No drive parts, no cooling fan
  • Easy Maintenance
    • No adjustment process after unit assembly

LED Print Head(for 1200 dpi color)

Drum

Lens

LED

Led Print Head

slide48

LED Print Head

  • LED exposure lamp with low power consumption
  • The power consumption of an LED exposure lamp is 1/4 or lessas compared with a xenon lamp.

Original Glass

Original

LED Exposure Lump

Reflector

Mirror-1

slide49

Maintainability Improvements

  • Easy Replaceable Units (ERU) Level 3.5
  • Replacement of the process units is easier
  • Replacement of the process units is possible without a screw driver
  • No attachment-and-detachment of a harness connectors
  • It does not require detailed explanations in the service manual

Note: The table below refers only to initial setup and scheduled preventive maintenance. For unscheduled maintenance and service calls, a Toshiba certified e-STUDIO2550c Series technician is required.

slide50

Maintainability Improvements

  • [ Improvement Measure ]
  • Multiple use of Lever and Operation Handle (No Screws)
  • Adoption of Drawer Connector (No Harness Connectors)

Developer UnitDrum Cleaning Unit

Transfer Belt Cleaning Unit

Fuser Unit

2nd Transfer Roller

Handle

Lever

Handle

Lever

Lever

Handle

Lever

Developer Unit

Fuser Unit

Drawer Connector

Drawer Connector

slide51

Maintainability Improvements

It withdraws into the back by rotation of the toner recovery auger.

Automatic Detection and Initialization of a new unit

[ Drum Cleaning Unit ]

[ Developer Unit]

New Unit: OFF

Used Unit: ON

New Unit: OFF

Used Unit: ON

Projection located in the inside of the main body

Mechanical Detection Switch

Mechanical Detection Switch

Projection located in the inside of the main body

It withdraws into the back by rotation of the developer sleeve.

slide52

Toner Cartridge Security

  • Comparison with the Conventional Series

(Toner Cartridge)

(Host)

Encrypted data

Original data

Original data

ABCDEFGHIJKLMNOPQ-----------------

&+6&#§z3

9+>∆?¥$Ω-----------------

ABCDEFGHIJKLMNOPQ-----------------

Encryption key

Decryption key

slide53
Overview
  • Compact Design
  • Noise Reduction
  • Controller
  • Fuser Unit
  • LED Print Head
  • Maintainability
  • Specifications
  • Specifications
slide62
Overview
  • Compact Design
  • Noise Reduction
  • Controller
  • Fuser Unit
  • LED Print Head
  • Maintainability
  • Competition
  • Competition
mid range color mfp a3 lineup
Mid-range Color MFP (A3) Lineup

e-STUDIO4540c Series

:Common platform

(ppm) 50 -

40 -

30 -

25 -

20 -

C5501

C5051

C652/DS

C5570

5001N

5550ci

C552/DS

C4501

4550ci

C4470

C5045

45/45ppm

C452

iR-ADV

4100N/4101N

C360

3610N

C3501

3550ci

C3370

C5035

35/35ppm

C5030

3110N

C3001

30/30ppm

3050ci

C2030

C280

25/25ppm

iR-ADV

2610N

255c

25/25

25/25

C2270

C2551

C2530

2310U

C220

C2030

C210(*)

205c

20/20

20/20

C2260

C2051

C2020

C2010(*)

C200

FujiXerox

Canon

Ricoh

KonicaMinolta

Sharp

KyoceraMita

ToshibaTec

Note) Ricoh MPC2010 and KMn bizhub C210 are only for Chinese market

: Competitors for Weiss H

: Competitors for Weiss L

2550c Series

2551c Series