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Product Positioning

Product Positioning. “Agile Made Easier”. From idea to delivery, we help software organizations scale Agile faster, easier, and smarter. VersionOne. Agile Lifecycle Management Tool Built from the Ground Up to Drive Agile Adoption & ROI

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Product Positioning

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  1. Product Positioning “Agile Made Easier” From idea to delivery, we help software organizations scale Agile faster, easier, and smarter.

  2. VersionOne • Agile Lifecycle Management Tool Built from the Ground Up to Drive Agile Adoption & ROI • Only Enterprise ALM Company 100% Dedicated to Agile Since Day One • 8 Years of Customer Success w/ 30,000 Agile Teams in 170 Countries • Proven Enterprise-wide Deployments @ Adobe, Sabre, Wells Fargo, Siemens, Lockheed, Motorola, Boeing, Intergraph, McKesson, etc. • Single Most Active Sponsor of and Contributor to the Agile Community • Worldwide Agile Training & Consulting Ecosystem • 100% Employee ScrumMaster Certification

  3. Competitive Advantage Speed to Enterprise Agility

  4. Key Competitive Differentiators Differentiator Simple agile process flow and navigation End-to-end agile life-cycle management platform Adaptable project and process configuration Enterprise planning and reporting across teams, projects, and programs Custom dashboard, reporting and analytics platform 100% open-source integration platform and 3rd party connectors Benefit Accelerate internal adoption and improve overall process consistency Single, integrated agile planning and tracking system for managing product roadmaps, goals, ideas, themes, epics, stories, defects, impediments, tests, tasks, and retrospectives Drive consistency and enterprise visibility, yet still optimize for team-level workflows Scales to easily meet the evolving needs of your organization Configurable, roll your own reporting and analytics for improving analysis and visibility Leverage existing technology investments by much more easily integrating what you want, the way you want

  5. Competitive Advantage Detail (Primary) Ease of Adoption MS Rally JIRA • Built from the Ground Up to Support Agile Planning, Tracking, and Reporting • 100% Web-based On-demand and On-Site Deployment for Teams of any Size • Customizable to You Own Unique Agile Implementation (i.e., Methodology, Workflow, Project Configuration, Terminology) • Agile Process-based UI Navigation and Workflow • Simplified, Drag-and-drop Ranking & Planning Environments • Electronic Storyboard, Taskboard, and Testboards • Fully integrated with Eclipse, Visual Studio, Tasktop, and IntelliJ IDE’s • 100% Open-source Integration Platform and 3rd-Party Connectors

  6. Competitive Advantage Detail (Primary) Ability to Scale MS Rally JIRA • Configurable, N-level Project Rollup Hierarchy • “Idea to Delivery” Agile Life-cycle Management (roadmaps, ideas, goals, themes, epics, stories, tests, defects, tasks, builds, change-sets...) • Custom Reporting and Analytics Platform • Open Data Mart for 3rd-Party Reporting Tools • Cross-Project Team Planning and Tracking • Program-level Planning and Reporting • Multi-select/Bulk Planning & Ranking for Large Backlogs • Impediment/Blocking Issue Management • Advanced Project- and Role-based Security

  7. Competitive Advantage Detail (Secondary) Ease of Adoption RTC Mingle TP • Built from the Ground Up to Support Agile Planning, Tracking, and Reporting • 100% Web-based On-demand and On-Site Deployment for Teams of any Size • Customizable to You Own Unique Agile Implementation (i.e., Methodology, Workflow, Project Configuration, Terminology) • Agile Process-based UI Navigation and Workflow • Simplified, Drag-and-drop Ranking & Planning Environments • Electronic Storyboard, Taskboard, and Testboards • Fully integrated with Eclipse, Visual Studio, Tasktop, and IntelliJ IDE’s • 100% Open-source Integration Platform and 3rd-Party Connectors

  8. Competitive Advantage Detail (Secondary) Ability to Scale RTC Mingle TP • Configurable, N-level Project Rollup Hierarchy • “Idea to Delivery” Agile Life-cycle Management (roadmaps, ideas, goals, themes, epics, stories, tests, defects, tasks, builds, change-sets...) • Custom Reporting and Analytics Platform • Open Data Mart for 3rd-Party Reporting Tools • Cross-Project Team Planning and Tracking • Program-level Planning and Reporting • Multi-select/Bulk Planning & Ranking for Large Backlogs • Impediment/Blocking Issue Management • Advanced Project- and Role-based Security

  9. Key Rally Differentiators VersionOne Simple, agile process flow and navigation Adaptable project and process configuration Enterprise planning and reporting across teams, projects, and programs Custom dashboard, reporting, and analytics platform 100% open-source integration platform and 3rd party connectors End-to-end agile life-cycle platform Rally Cumbersome – minimal UI guidance on what to do next and where “One-size fits all / straight-jacket” agile No true cross-project team, limited program-level planning and reporting Limited collection of custom report widgets and dashboards Proprietary integrations and connectors Subset of agile life-cycle (no product roadmap, goals, themes, impediments, retrospectives) Benefit Faster internal adoption and improved process consistency Faster adoption and team-level adaptability, along with enterprise roll-up reporting Scales easier to meet the complex rollup and reporting needs of your organization Much more flexible analysis and custom report writing for improved project visibility Complete flexibility to integrate what you want, the way you want Single, comprehensive agile planning and management platform

  10. Rally Response • Rally has a competitive agile tool, but it’s one-sized fits all approach to agile and tight coupling of services to tools has limited adoption within many organizations. • With Rally, you get many of the same capabilities you get with VersionOne, just less flexibility in adapting the system to support the way you do agile and limited support for many of the key aspects of the agile life-cycle such as integrated roadmaps, goals, epics, themes, impediments and retrospectives. • With VersionOne, you not only get a complete agile lifecycle management platform built from the ground up to support Agile processes, you can: • Adapt the system to support how you do agile, • Simplify and accelerate agile adoption and consistency with our built-in agile process flow, • Roll-up and report across multiple team and workspace configurations, and • Easily customize our open-source connectors to integrate with your existing tools the way you want

  11. Why We Lose to Rally • Rally in first (tool or training and services) • Rally = VersionOne, plus their ability to position 2-3 features • On-site, direct sales coverage

  12. Key JIRA Differentiators* VersionOne End-to-end agile life-cycle management platform Built from the ground up to support agile product, release, and iteration planning processes Planning and reporting across teams, projects, and programs Custom dashboard, reporting, and analytics platform World-class agile training and consulting ecosystem JIRA Issue tracker vs. a life-cycle planning and management tool (no roadmaps, ideas, goals, epics, tests, themes, impediments, retrospectives, etc.) Uses a version attribute for releases and iterations with a planning board add-on Virtually no enterprise rollup reporting, program-level planning, nor capacity mgmt Minimal management-level project reporting and life-cycle visibility Tool implementation partners Benefit Single, comprehensive agile planning, management, and reporting platform Accelerate adoption of agile; improve process consistency and planning predictability Scales easily to meet the unique planning and reporting needs of your organization Configurable, roll your own reporting and analysis for improved project visibility Strategic adoption of agile processes and practices that can scale over time * Similar to other bug trackers (Axosoft, etc.)

  13. JIRA Response • JIRA is a great traditional issue tracker, just not a very scalable nor strategic agile planning and management tool for helping you drive your internal adoption of and investment in Agile. • Using the Greenhopper add-in and a ‘version’ attribute to imitate releases and iterations, you can attempt to model an agile process, you just have no way to gain visibility across teams and projects nor the ability to incorporate key aspects of the agile life-cycle such as testing, roadmaps, customer collaboration, goals, epics, impediments and retrospectives. • With VersionOne, you not only get a strategic management platform • designed specifically for Agile processes and best practices, you can: • Scale agile easily across multiple teams, projects, and programs, • Adapt the system to support how you do agile, • Leverage both our experience and the expertise our of consulting partners thru world-class agile training and education services.

  14. Why We Lose to JIRA • Greenhopper “good enough” functionality at minimal cost • Already embedded in company • Developer-centric decision drivers • Highly configurable workflows and notifications

  15. Key Microsoft TFS Differentiators* VersionOne 100% web-based application with built-in agile product, release, and iteration planning processes End-to-end agile life-cycle management platform Enterprise planning and reporting across teams, projects, and programs Adaptable project and process setup and configuration 100% open-source integration platform and 3rd party connectors Simplified setup and administration TFS Client-server based architecture with minimal process orchestration Basic agile workitem support but no programs, roadmaps, ideas, goals, themes, epics, etc. Minimal rollup reporting and planning; no capacity mgmt One-size fits all configuration Proprietary Microsoft-only tool integrations Complex, full-time administration Benefit Accelerate adoption of agile; improve process consistency and planning predictability Single, comprehensive agile planning, management, and reporting platform Scales easily to meet the unique planning and reporting needs of your organization Faster adoption and team-level adaptability Leverage existing technology investments by easily integrating what you want the way you want Much faster deployment and minimal on-going administration * Similar to Rational Team Concert (except configuration)

  16. Microsoft TFS Response Microsoft TFS is a good technology platform for software construction, just not a very strategic agile planning and management framework for helping you drive and scale your internal adoption of Agile. By combining TFS, Excel, MS Project, Sharepoint, and Reporting Services, as well as investing heavily in development and on-going system administration, you can replicate many of the best practices, metrics, and process flows built-in to VersionOne, just at significant cost [optional - and risk]. With VersionOne, you not only get a strategic management platform designed specifically for Agile processes and practices, you can: Adapt the system to support how you do agile, Easily scale the system to support cross-project teams and programs as well as key aspect of agile like roadmaps, goals, epics, and impediments Simplify distributed team collaboration via a simple, web-based UI, and Leverage your existing technology investments using our open-source integration platform and series of third-party tool connectors

  17. Why We Lose to Microsoft • “One stop shop” platform decision (i.e., integrated, enterprise uber-platform) • Existing enterprise business relationship • Cost (inclusion in Microsoft subscription) • Technological and/or architectural-centric decision making (vs. product, project, and program management)

  18. Key IBM RTC Differentiators VersionOne 100% web-based application with built-in agile product, release, and iteration planning processes End-to-end agile life-cycle management platform Enterprise planning and reporting across teams, projects, and programs Adaptable project and process setup and configuration 100% open-source integration platform and 3rd party connectors Simplified setup and administration IBM RTC Less than modern UI metaphor with minimal process orchestration Integrated build, source control, and basic workitem management but no programs, roadmaps, ideas, goals, themes, etc. Minimal rollup reporting and planning – no programs, teams, and project rollups. Support for agile, traditional, and hybrid methods, but limited project and process adaptability Proprietary IBM-only tool integrations Complex, full-time administration and sophisticated setup Benefit Accelerate adoption of agile; improve process consistency and planning predictability Integrated management application built from the ground up to help teams optimize and scale agile planning, tracking, and reporting Scales easily to meet the unique planning and reporting needs of your organization Tailored specifically for functionally scaling up to support multi-team, multi-project organizations Leverage existing technology investments by easily integrating what you want the way you want Much faster deployment and minimal on-going administration

  19. IBM RTC Response IBM Rational Collaborative Lifecycle Management, of which Rational Team Concert is a core component, is a very broad, generic technology platform for software construction across any methodology, but is not optimized specifically for helping companies adopt agile best practices and easily scale their multi-team, multi-project initiatives. VersionOne was built from the ground up to support agile process flows, practices, and metrics. Highly simplified installation, initial and on-going administration, and automated best practices have remained hallmarks of the VersionOne product suite, all at an affordable price point. With VersionOne, you not only get a strategic management framework designed specifically for Agile processes and practices, you can: Adapt the system to support how your teams do agile, Easily scale the system to support cross-project teams and programs as well as key aspect of agile like roadmaps, ideas, goals, and themes Simplify team collaboration via a simple, modern, Web 2.0 UI, and Leverage your existing technology investments using our open-source integration platform and series of third-party tool connectors

  20. Why We Lose to IBM RTC • “One stop shop” platform decision (i.e., integrated, enterprise platform) • Existing enterprise business relationship • Cost (inclusion in IBM annual subscription) • Technological and/or architectural-centric decision making (vs. product, project, and program management)

  21. Key Target Process Differentiators VersionOne Simple agile process flow and navigation End-to-end agile life-cycle management platform Enterprise planning and reporting across teams, projects, and programs Management of large backlogs using features like roadmaps, goals, themes, templates, grid pagination, saved filters, and bulk editing and ranking 100% open-source integration platform and 3rd party connectors Extensive agile and product training, consulting, and support options Target Process Nice UI but limited agile process orchestration and guidance Subset of agile life-cycle (no product roadmap, goals, customer idea management, themes, retrospectives) Minimal organization-wide rollup reporting and planning – i.e., multiple teams, multi-project and program rollups Basic filtering, grouping, and editing of single/smaller backlog Minimal subset of proprietary third-party connectors Email an online support Benefit Accelerate adoption of agile practices; improve process consistency Single, comprehensive agile planning, management, and reporting platform for large organizations Scales easily to meet the unique planning and reporting needs of your organization Simple management of enterprise-wide / cross-project backlogs. Leverage existing technology investments by easily integrating what you want the way you want The ability to grow with and support your business long-term.

  22. Target Process Response Target Process is a very good, inexpensive, agile-centric tool for small to medium-sized teams that do not intend to scale beyond a few teams or several hundred stories and defects. While Target Process typically meets the initial needs of a small development group, it ability to scale as an enterprise-ready tool and software business can be risky. With VersionOne, you are not only working together with one of the leading innovators and educators in the agile community for the last decade, you can: Scale agile easily across multiple teams, projects, and programs, Leverage your existing technology investments using our open-source integration platform and series of third-party tool connectors 3) Benefit from both our experience and the expertise our of consulting partners thru world-class agile training and education services.

  23. Why We Lose to Target Process • Cost • First In

  24. Key Mingle Differentiators VersionOne Simple agile process flow and navigation End-to-end agile life-cycle management platform Enterprise planning and reporting across teams, projects, and programs Management of large backlogs using features like roadmaps, goals, themes, templates, grid pagination, saved filters, and bulk editing and ranking Custom reporting and analytics platform 100% open-source integration platform and 3rd party connectors Mingle Nice UI but limited agile process orchestration and guidance Subset of agile life-cycle (no product roadmap, goals, customer idea management, themes, retrospectives) Minimal organization-wide rollup reporting and planning – i.e., multiple teams, multi-project and program rollups Basic filtering, grouping, and editing of single/smaller backlog Highly limited reporting, metrics, and analytics Minimal subset of proprietary third-party connectors Benefit Accelerate adoption of agile practices; improve process consistency Single, comprehensive agile planning, management, and reporting platform for large organizations Scales easily to meet the unique planning and reporting needs of your organization Simple management of enterprise-wide / cross-project backlogs. Program, cross-project, and multi-team visibility Leverage existing technology investments by easily integrating what you want the way you want

  25. Mingle Response • Mingle is a very good, easy to use, agile-centric tool for small to medium-sized teams that do not intend to scale beyond a few teams or several hundred stories and defects. While Mingle typically meets the initial needs of a small development group, it ability to scale as an enterprise-ready tool and dedicated software business can be risky. • With VersionOne, you not only get a comprehensive agile management platform supporting the complete agile value chain including roadmaps, goals, acceptance and regression tests, customer idea management, hierarchical themes, impediments and retrospectives, you can: • Simplify and accelerate agile adoption and consistency with our built-in agile process flow, • Scale agile easily across multiple teams, projects, and programs, • Leverage your existing technology investments using our open-source • integration platform and series of third-party tool connectors.

  26. Why We Lose to Mingle • Developer-lead Decision – i.e., “codeability” and control • Free, full-use product for a team of 5

  27. Agile v Fragile FYI-Only Rally Founded in 2001 as F4 Technologies as a RUP tool First product to market in 2.5 years after jumping on iterative development bandwagon, then agile Raised 5 rounds of investment totaling $70M Lost $30+M in last 4 years alone On-demand, subscription only business model Proprietary integration platform One-sized fits all (or “straight-jacket”) agile Tightly coupled services and tooling Traditional, pressure-oriented sales approach Missing-in-Action ‘Suits’ NOT VersionOne Founded in 2002 as an agile ALM vendor First product to market in 6 months Raised single $6.5M round of venture investment Spent limited amount of venture investment On-demand or on-site deployment, subscription or perpetual pricing business model Open-source integration platform Open, adaptable process setup and configuration Open, best of breed partner ecosystem ‘Collaboration over commercialization’ sales approach Executive participation in community events 100% employee ScrumMaster certification

  28. Additional Resources • Online Agile Tool Comparison: http://versionone.com/Agile_Tool_Comparison/ • Target Process Comparison: http://versionone.com/Agile_Tool_Comparison_tp/ • More to come – notify in case of emergency!

  29. Radar Analysis (future) Proven History of Success Agile Life-cycle Support Ability to Scale Flexible Deployment & Licensing Ease of Adoption Ease of Use Agile Depth Organization Scale Adaptability Reporting & Analytics Open Platform Integration Connectors Leadership & Innovation Lightweight? Training & Support Agile Community Thought-Leadership Security TCO

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