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Westcon: Link to Lync. Martin Flensburg Managing Director Westcon Group Nordic & Baltic Tuomo Kivimäki Sales Specialist Westcon Finland. Objectives of today’s session. Create awareness relating to issues acting as barriers to Lync adoption & deployment

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westcon link to lync

Westcon: Link to Lync

Martin Flensburg Managing Director Westcon Group Nordic & Baltic

Tuomo KivimäkiSales Specialist Westcon Finland

objectives of today s session
Objectives of today’s session
  • Create awareness relating to issues acting as barriers to Lync adoption & deployment
  • Demonstrate relative complexity of Lync vs. competitive UC solutions
  • Increase understanding of core components of the Lync UC solution
  • Raise awareness & understanding of the Westcon Value Proposition and role in Simplifying, Orchestrating & Accelerating Lync deployments
westcon s ms lync proposition
Westcon’s MS Lync Proposition

We are NOT a MS Lync Distributor

  • We are the enabler for…
    • Microsoft partners or traditional PBX partners that want to evolve into an UC reseller basing their proposition on MS Lync
    • UC partners that want to integrate MS Lync with their PBX/IP PBX
    • UC Partners that want to support their existing customers in UC enable their MS Lync clients
  • Westcon’s Value ad
    • Complete Product portfolio, allowing a bundled approach
    • Sales & Tech support to allow ease of selling & implementation

Can the market ignore MS Lync?

Lync only or Integration?


What’s the role of the PBX?

Do you/we have the skills?

Business Model?

the voice landscape is changing again
The “Voice landscape” is changing, again…

4 Leaders:





MS “owns” the desk top

Lync can and will integrate with all “leading” vendors

We can NOT ignore MS Lync

uc solutions compete
UC Solutions – Compete

Legacy UC vendors have 90% of the solution with a single brand/Logo

Lync UC solution is more complex to deploy…

westcon lync eco system portfolio
Westcon Lync Eco-system Portfolio
  • Endpoints:
    • Headsets: Jabra, Plantronics
    • Handsets: Polycom, snom, AudioCodes, Aastra
    • Applications: Altigen, Advatel
  • Appliances
    • Gateways: AudioCodes, Sonus (NET)
    • SBC: AudioCodes, Sonus, Acme Packet
    • Lync Server : Active Communications
  • Training
    • The SIP School
    • Global Knowledge
    • Third-party led accelerated Lync ‘Boot Camps’
  • Services:
    • Gold Communications Partner
    • PSLP services (pending)

… and more being added…

The BROADEST Lync Eco-System Portfolio available ANYWHEREin Distribution


What is ACS?

Is it a Lync-in-a-box?


On top of the puzzle…

  • Sales
    • Dedicated Account Management
    • Pre-Sales Support & Solution Design
  • Marketing
    • Specialist Tools & Programs
    • Reseller Marketing Portal
    • Interactive Digital Marketing
  • Training / Enablement
    • Westcon Academy
    • The SIP School

“Our teams create unique programs and provide exceptional financial and technical support to accelerate the business of our partners.”

market leading pre sales support
Market Leading Pre Sales Support

Access our pre sales via

- support@westcon.se

- +46 40 650 82 20

the offer
The Offer
  • One Sales Call…
  • One Solution…
  • One Contract…
  • One Purchase Order…
  • One Shipment…
  • One Support Desk…
  • One Happy Customer

Wrap up : Going from “?” to “!”

We can not ignore Lync!

We will see Lync as stand alone and as a part of complex solutions


Traditional PBX has no future

Westcon will support our channel with skills and training

The business model for Lync works well for voice VAR’s

next steps
Next steps
  • Contact our UC specialist sales team
    • presales@westcon.se
  • Visit www.westcon.com/go/lync
    • Selling Tools > Tell me About Guides
    • Download Digital Collaterals
    • Lync- vendor eco-system information
  • Follow us @WestconUC
  • Or contact your Westcon Account Manager


Martin Flensburg Managing Director Westcon Group Nordic & Baltic

Tuomo KivimäkiSales Specialist Westcon Finland

wrap up
Wrap up
  • Market leading UC distribution
  • MS Lyncneeds hardware tobecome a UC solution
  • Video is a natural part of a modern UC solution
  • Polycom offers open standards, unique mobile solutions, easeofuse and hugebusiness opportuneties
westcon make a difference m a d
Westcon Make A Difference (M.A.D)

Westcon M.A.D event

16 päiväToukokuuTukholma, Marriott Courtyard

Westconvendor portfolio represented

FinnishTravelPackage Flight + Boat