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FUNDRAISING

FUNDRAISING

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FUNDRAISING

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  1. FUNDRAISING Organizational Fundraising The National Democratic Institute

  2. WELCOME • Introductions • Ground rules • Ice breaker exercise

  3. OBJECTIVES • To identify possible fundraising strategies • To know how to write a grant proposal • To understand how to cultivate donor relationships

  4. TOPICS • Preparation • Fundraising strategy • Proposal writing

  5. BEFORE YOU GET STARTED • Commit to your cause • Engage donors in • your cause • Ask Photo: Leon Brooks

  6. PREPARATION • Know your environment • Identify your community resources • Develop a fundraising plan • Mobilize volunteers Don’t start writing a funding proposal before you have done the necessary research, thinking and planning!

  7. TOOLS • Proposals • Phone calls • Events • Online • Others Photos: Petr Kratochvil/Nemo (Pixabay)

  8. GRANT PROPOSALS Photo: Håkan Dahlström

  9. WHY ARE YOU WRITING A FUNDING PROPOSAL? The chief purpose of a funding proposal is persuasion, NOT description. • Remember: • Relationships are key • Initial rejection should not end your fundraising efforts

  10. EXERCISE: PERSUASION

  11. KNOW YOUR DONOR • Goals and concerns • Packaging • Personal contact

  12. KNOW YOURSELF • Organizational identity • SWOT analysis • Track record Photo: Samantha Steele

  13. PROPOSAL WRITING • CROP: • Context • Relevance • Objectives • Process Photo: jmgphoto

  14. DO’S AND DON’TS

  15. DO’S AND DON’TS

  16. JUST THE BEGINING Photo: Trey Ratcliff

  17. CONCLUSION • Various strategies for fundraising • Proposal writing • Know the donor/Know your org • CROP • Questions? • Feedback?