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Harnessing Social Media for Recruitment Success: Insights from Capgemini Consulting

In 2012, Capgemini Consulting focused on enhancing their recruitment strategy through social media platforms like LinkedIn and Twitter. With 85% of new hires possessing LinkedIn profiles in 2010, the recruitment team aimed to leverage digital transformation consultants efficiently. They established comprehensive social media guidelines and fostered a strong online presence, including a vast Yammer network and a corporate LinkedIn strategy. Capgemini's ongoing initiatives involve optimizing team profiles, monitoring employer branding, and engaging with potential talent via innovative social media strategies.

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Harnessing Social Media for Recruitment Success: Insights from Capgemini Consulting

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  1. Social media & Katharine Robinson @TheSourceress Recruiting Through Social Media #RTSM12 Tuesday 1st May 2012

  2. More direct hires… • In 2010 85% of Capgemini Consulting’s new hires had a profile on LinkedIn. • The main focus for recruitment in 2011 would be “Digital Transformation” consultants. • The recruitment team all had LinkedIn profiles but lacked experience with Internet research and Social Media. • There were consultants in the business making use of tools like LinkedIn, Twitter and blogging already. • Capgemini has one of the largest Yammer networks in the world with over 30k members.

  3. Capgemini & Social Media • There were already robust Social Media Guidelines available for employees: • http://www.capgemini.com/terms/socialmedia/ • “Be proud of what you do and enjoy a sense of accomplishment in the search for better quality and greater efficiency. Above all, please use good judgment, be attentive to others and take the trouble to listen and be understood.” • A global Social Media strategy was also in the pipeline.

  4. Careers Site chalenges

  5. Initial focus on social media LinkedIn Twitter • LinkedIn Corporate Recruiter licences • Optimise recruitment team profiles • Optimise Links back to the Capgemini Careers website • Display job opportunities using the box.net application on recruiter profiles • Monitor the employer brand using LinkedIn Signal • Empower and train those that are interested to create a Twitter account for themselves. • Create a Twitter account • Monitor the Capgemini employer brand using keyword search • Follow interesting and influential Twitter accounts (see Appendix A) • Gain followers that either are or would make great Capgeminienployees • Promote job opportunities and talk about all the reasons why it’s great to work here; • Charity Activity with @ARUKnews • Gold Awards • Benefits

  6. LinkedIn

  7. Twitter

  8. video • We realised how popular video links were on Twitter… • http://debate-tv.uk.capgemini.com/debate/RSC-Careers-294

  9. What next in social? • Maintaining and addapting what we have already built • Blogging for ourselves on the “People Matter” blog • Lots of work to do with Facebook • A need to align with one Enterprise Social Networking solution

  10. Find out more • At CapgeminiConsutling • Follow @CapgeminiUKppl on Twitter • Contact Nicky Winch, Head of Recruiting • Katharine Robinson • Follow @TheSourceress on Twitter • http://sourceress.co.uk • katharine@sourceress.co.uk

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