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Chapter 8 The Internet and the World Wide Web. Learning Objectives. Discuss how the Internet evolved and what it is like today. Identify the various types of individuals, companies, and organizations involved in the Internet community and explain their purposes.

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Chapter 8

The Internet and the World Wide Web

learning objectives
Learning Objectives

Discuss how the Internet evolved and what it is like today.

Identify the various types of individuals, companies, and organizations involved in the Internet community and explain their purposes.

Describe device and connection options for connecting to the Internet, as well as some considerations to keep in mind when selecting an ISP.

Understand how to effectively search for information on the Internet and how to properly cite Internet resources.

List several useful things that can be done using the Internet, in addition to basic browsing and e-mail.

Discuss censorship and privacy and how they are related to Internet use.

  • This chapter covers:
    • The evolution of the Internet
    • The Internet community
    • Different options for connecting to the Internet
    • Internet searching
    • Common Internet applications beyond Web browsing and e-mail
    • Censorship and privacy issues
evolution of the internet
Evolution of the Internet
  • Internet: Largest and most well-known computer network, linking millions of computers all over the world
    • Furnishes a standard way of sending messages and information across virtually any type of computer platform and transmission media
    • While Internet has become a household word only during the past decade, it has actually operated in one form or another for much longer than that
evolution of the internet5
Evolution of the Internet
  • ARPANET: The predecessor of the Internet, named after the Advanced Research Projects Agency (ARPA), which sponsored its development
    • Initially connected four supercomputers
    • Eventually grew into today’s Internet
  • The World Wide Web: The collection of Web pages available through the Internet
    • Proposed by Tim Berners-Lee in 1989
    • Originally only text-based content
    • Release of the graphical Mosaic browser in 1993 led to graphical content
    • Wide variety of content available via Web pages today
  • Internet2: Researches advanced Internet applications and technologies
the internet community today
The Internet Community Today
  • Most members of the Internet community fall into one or more of the following groups
    • Users: People who use the Internet
    • Internet service providers (ISPs): Provide access to the Internet, typically for a fee
the internet community today8
The Internet Community Today
  • Internet content providers: Supply the information that is available on the Internet
    • Businesses and schools
    • Government
    • Individuals
  • Application service providers (ASPs): Provide access to Web-based software applications
  • Web services: Added to Web pages to provide specific services for end users
  • Infrastructure companies: Own or operating the physical structure of the Internet
  • Hardware and software companies
  • The government and other organizations
    • Internet Society, ICANN, W3C, etc.
myths about the internet
Myths About the Internet
  • Myth 1: The Internet is free
    • Most people and businesses pay for Internet access
    • Free services are often in exchange for providing contact information or viewing advertisements
    • Fee-based content is growing
    • Micropayments may be implemented in the future for Web content
myths about the internet10
Myths About the Internet
  • Myth 2: Someone controls the Internet
    • No single entity controls the Internet
    • Governments can somewhat regulate Internet use within its country but difficult to control it well
  • Myth 3: The Internet and World Wide Web are identical
    • Internet = physical network
    • WWW = one resource (Web pages) available via the Internet
    • Other resources are available via the Internet
      • e.g. FTP
getting set up to use the internet
Getting Set Up to Use the Internet
  • Typically involves three decisions:
    • Determining the type of device you will use to access the Internet
    • Selecting the type of connection desired
    • Deciding on the Internet service provider to be used
  • Once these determinations have been made, your computer can be set up to access the Internet
type of device
Type of Device
  • Possible devices include:
    • Desktop, notebook, or tablet PCs
    • Internet appliances
    • Mobile devices
    • Gaming devices
type of connection and internet access
Type of Connection and Internet Access
  • Connections can be:
    • Dial-up
      • PC has to dial via a phone line to connect
      • Conventional dial-up
        • Slower, but cheaper
        • Ties up phone lines
        • Relatively secure from hackers
      • ISDN
        • Faster, but pricey
        • Doesn’t tie up phone line
        • Used by businesses and individuals
type of connection and internet access15
Type of Connection and Internet Access
  • Direct (always on)
    • PC is continually connected to the Internet
    • Direct connections are typically broadband
    • Used in the home and office
    • Because you are always connected, it is important to protect your computer from hackers
direct connections
Direct Connections
  • T1 lines: High-speed, usually used by schools and large businesses
    • T3 lines are even faster
  • Cable: Most widely used home broadband connection
  • DSL: Broadband delivered over telephone lines
    • Must be less than 3 miles from a switching station
    • Transmits over telephone lines but does not tie up the line
  • Satellite: Broadband option for rural areas
    • Slower and more expensive that cable or DSL
    • Available in many areas other broadband options are not
direct connections17
Direct Connections
    • Fixed wireless: Uses radio transmission towers rather than satellites
    • Not available in all areas
    • Expected to use WiMAX
  • Broadband over Fiber (BoF): Delivers over fiber-optic cabling all the way to the building
    • Available in limited areas
    • Fast but expensive
  • Mobile wireless: Access via mobile phone or device
  • Hotspot: Public wireless networks
    • Both free and fee-based are available
    • Currently Wi-Fi so short range, but WiMAX may soon be an option
setting up your pc
Setting Up Your PC
  • To set up your PC
    • Install necessary hardware
    • Install necessary software
    • Select user name, access telephone number (for dial-up connections), and a payment method
    • Perform any necessary set-up to share the connection with other computers or devices
searching the internet
Searching the Internet
  • Effective Internet searching: A very important skill
  • Search sites: Web sites that help you find Web pages containing the information you are seeking
      • Typically use a search engine in conjunction with a database containing information about Web pages to locate appropriate Web pages
      • Many search sites available
      • Real-time search engines are emerging
        • Search the Web live rather than relying on a database
searching the internet23
Searching the Internet
  • Keyword search
    • Keywords are typed in a search box to locate information on the Internet
    • Matching Web pages are called hits
    • Clicking on a Web page name displays that page
  • Directory search
    • Categories are selected to locate information on the Internet
  • Some search sites search multiple search sites (metasearch sites) and others allow natural language searches
  • Many search sites contain additional tools
    • Search for music files, image files, newsgroups, news articles, maps, people, telephone numbers
    • Google is one of the most versatile search sites
search strategies
Search Strategies

Use phrase searching (more than one keyword)

search strategies27
Search Strategies

Use Boolean operators (AND, OR, NOT)

Use multiple search sites

Use appropriate keywords

Use synonyms (different words that mean the same thing)

Use variant word forms (variations of your keywords, alternate spellings, etc.)

Use wildcards (such as * to search for keyword patterns)

search strategies28
Search Strategies

Use field searches (searches limited to a particular characteristic, such as page title, page text, URL, or domain)

evaluating search results
Evaluating Search Results
  • The quality of a hit can be preliminarily evaluated by looking at:
    • Page title and description
    • Company or organization hosting the page
  • General guidelines for evaluating a Web page include considering:
    • Source
    • Author
    • Timeliness
    • Accuracy
citing internet resources
Citing Internet Resources

To avoid plagiarism, proper citation procedures should be used for all Internet content used in a paper, book, or on a Web site

Plagiarism is discussed in more detail in Chapter 16

beyond browsing and e mail
Beyond Browsing and E-Mail
  • Many other activities available via the Internet in addition to Web browsing and e-mail
    • Online communications
    • Social networking
    • Online shopping and investing
    • Online entertainment
    • Online news, reference, and information
    • Online education and writing
types of online communications
Types of Online Communications
  • Types of online communications
    • Instant messaging (IM): Exchange of real-time messages
      • Buddy list
      • Presence technology
types of online communications34
Types of Online Communications
  • Voice over Internet Protocol (VoIP): Making telephone calls over the Internet
    • PC to PC
    • Voice over Wi-Fi
    • Permanent set-ups
types of online communications35
Types of Online Communications
  • Discussion groups (message boards, newsgroups, or online forums): Read and post messages
  • Chat rooms: Multiple users chat in real time
  • Videoconferencing: Two-way conference using computers and communications technology
  • Webinars: Web seminar, more one-way
  • Blogs (Web log): Post short, frequently updates entries in chronological order
social networking
Social Networking
  • Social networking sites: Create a community of individuals with common interests
    • MySpace, Facebook, etc. allow people to post information about themselves
    • Video and photo sharing (YouTube, Flickr, etc.
    • Collaborative news communities (Digg)
    • Social bookmarking (
    • Used for politics and business
      • Business networking sites
      • Family networking sites
  • Users should be careful not to reveal too much about themselves for safety reasons
online shopping and investing
Online Shopping and Investing
  • E-commerce: Online financial transactions
  • Precautions
    • Be sure all e-commerce activities are performed via a secure Web server (https://)
    • Use a credit card whenever possible
  • Online shopping: Purchasing goods and services online
    • Can purchase items via manufacturers, large businesses, small businesses, etc.
    • Usually paid via credit card, though other options may be available
online shopping and investing39
Online Shopping and Investing
  • Online auctions: Buying via an auction format online (eBay, etc.)
    • Buy from individuals
    • Can bid until auction closes
    • Buyer arranges payments and delivery with seller
    • Seller pays auction fees
  • Online banking (transfer funds, check balances, pay bills, etc.)
  • Online investing (buy and sell stocks, bonds, and other securities
    • Online portfolios
    • Some stock quotes are delayed
  • Auction and stock quote pages may need to be reloaded to show current data
online entertainment
Online Entertainment
  • Online music
    • Internet radio stations: Listen to music live
    • Online music stores: Used to purchase and download music singles and albums in digital format legally
    • Some available legally via peer-to-peer (P2P) file sharing services
  • Online TV, online videos, video-on-demand (VoD)
    • Live TV, full episodes
    • Music, news, home videos, etc.
    • VoD: Movies and other video content ordered and delivered on demand
  • Online gaming: Games played over the Internet
    • Web-based games, online multiplayer games, etc.
online news reference and information
Online News, Reference, and Information
  • Online news
    • Available through Web sites belonging to news organizations, television networks, newspapers, magazines, etc.
    • News sites are usually regularly updated throughout the day
    • News archives are often available (sometimes requires a fee)
  • Reference sites
    • Provide access to specific types of useful information
    • Phone and address directories, weather, maps, home values, encyclopedias, dictionaries, etc.
portal pages rss feeds podcasts and widgets
Portal Pages, RSS Feeds, Podcasts, and Widgets
  • Portal Web page: Designed to be displayed as a browser’s home page and visited on a regular basis
    • Often contain news, calendars, e-mail, and other tools
    • Usually personalized
    • iGoogle, My Yahoo!, My MSN, etc.
portal pages rss feeds podcasts and widgets46
Portal Pages, RSS Feeds, Podcasts, and Widgets
  • RSS (Really Simple Syndication): Delivers news, podcasts, and other regularly published content
    • Individuals subscribe to an RSS feed and new content is delivered to them as it becomes available
  • Podcasts: Recorded audio or video available via the Internet
    • Prepared by individuals and companies
  • Widgets: Small programs displayed on portal pages, desktops, dashboards, etc.
    • Can be used to display headlines, among other uses
    • e.g. Windows Vista gadgets
product corporate and government information
Product, Corporate, and Government Information

The Web is a useful tool for locating product and corporate information, as well as governmental information and publications

online education
Online Education
  • Online education: Using the Internet to facilitate learning
    • Web-based training (WBT): Instruction delivered via the Web
      • Corporate training, tutorials, etc.
    • Distance learning: Students take classes from location other than campus
      • Advantages: Self-paced instruction, flexible location, up-to-date material, immediate feedback, and customized content
      • Disadvantages: Technology requirements and problems, anonymity, and lack of face-to-face contact
online education49
Online Education
  • This textbook has:
    • Web site at with interactive activities, practice tests, etc.
    • Blackboard learning platform
    • SAM 2007 testing, etc.
online education50
Online Education
  • Online testing: Taking tests via the Internet
    • Available for both objective and performance-based exams
    • Typically are graded automatically
    • Security is an issue
      • Authorizedtesting centers
      • Securetesting systems
online education51
Online Education
  • Online writing
    • Blogs: Personal Web logs
    • Wikis: Editable collaborative Web page
    • E-portfolios: Personal online portfolio
censorship and privacy issues
Censorship and Privacy Issues
  • Censorship issues
    • Some countries block some Internet content
    • Free speech vs. offensive or indecent materials
    • Internet filtering: Using software or browser options to block access to particular Web pages or types of Web pages
      • Used by individuals, schools, employers, public computers, etc.
      • Can use browser settings or special filtering software
censorship and privacy issues54
Censorship and Privacy Issues
  • Web browsing privacy: Privacy of Web activities
    • Cookies: Small files stored on the user’s hard drive by a Web server
      • Add functionality (such as shopping carts and personal preferences) to Web sites
      • Can be used to track Web activity
      • Cookie information can be personally identifiable or non-personally identifiable
      • Cookie data can be viewed or deleted
      • Cookie settings can be changed and software can be used to manage cookies
censorship and privacy issues57
Censorship and Privacy Issues
  • Web bugs: Small, usually invisible, images on a Web page that transmits data to a Web server
    • Difficult to spot or stop
    • Software can be used to notify you when Web bugs are being used
  • Spyware: Software that transmits data secretly through the user’s Internet connection
    • Can be blocked and/or removed using security software (discussed in Chapter 9)
  • Adware: Software supported by onscreen advertising
    • Often included in free programs
censorship and privacy issues58
Censorship and Privacy Issues
  • E-mail privacy: Privacy of the e-mail messages you send and receive
    • Only encrypted e-mail canbe transmitted privately
    • Employers and ISPs haveaccess to the e-mail you send through those organizations
    • Businesses and ISPs typically archive e-mail messages

Evolution of the Internet

Getting Set Up to Use the Internet

Searching the Internet

Beyond Browsing and E-Mail

Censorship and Privacy Issues