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Apple’s Meteoric Rise

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  1. Apple’s Meteoric Rise Mario DeSantisVinh Jones

  2. 1984Macintosh $5000 > $2,500,000 More features than current supercomputer 10 years ahead Fonts Command line vs. GUI (Graphical User Interface) Commercial produced by Ridley Scott Blade Runner Thelma and Louise Gladiator American Gangster

  3. Apple in the 80’s Apples initial growth Less than stellar performance IBM releases first Personal Computer ($1,565) 1980 – Apple Goes Public 1982 – Apple begins Mac development

  4. And the 90’s One of Apple’s most influential ads Very reminiscent of “Be liked Mike” Gatorade ads Rebellious Always been against the “norm” *Think Different Struggle Apple vs. IBM(PC)

  5. iPod TBWA Worldwide in New York handle’s Apple’s iPod and iPhone advertising First-generation iPod featured a single commercial When the iPod was redesigned with touch-sensitive buttons, the “dark silhouette” commercials began to appear (Thankfully) stuck with this theme for subsequent generations

  6. Since more feature-heavy than iPod, Apple focuses ad on showcasing features Original ad campaign tried to emphasize multimedia and Internet functionality Following ads focused on “user” testimonials, but recent ads have gone back to Internet usage iPhone

  7. AppleFanatics and Critics “Homages” to iconic imagery or famous movie scenes Apple has unabashedly copied ideas from other ad campaigns Goes against the message behind the “Think Different” ad campaign Spoiled Brat Reputation for Business PC vs Mac

  8. References: • Macworld.com • Apple.com • Wikipedia (Apple, iPod) • Engadget (Apple’s little…) • YouTube (123)