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Aug 28, 2003 The First Asian Exhibition Forum

Explore the impact of SARS on the Korean economy and exhibition industry with insights from the Association of Korean Exhibition Industries. Discover cases, proposals, and initiatives to navigate challenges and pave the way for future success.

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Aug 28, 2003 The First Asian Exhibition Forum

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  1. Plans for the Future Overcoming Current Difficulties Yoon-Hong Choi Vice Chairman, Association of Korean Exhibition Industries Aug 28, 2003 The First Asian Exhibition Forum

  2. = Contents = • About AKEI • Impact of SARS on the Korean Economy • Impact of SARS on the Exhibition Industry - Cases 1, 2, 3 • Proposal

  3. About AKEI ▣ AKEI (Association of Korean Exhibition Industries) • Founded in Sep. 2002. • Non-profit organization under the Ministry of Commerce, Industry & Energy • AKEI’s tasks - Support programs (on local exhibitions / participation at foreign exhibitions) - Exhibition evaluation - Exhibition auditing service

  4. Impact of SARS on the Korean Economy • Direct impact - Export : $1,700-3,000 million(▼) - 2003 GDP growth rate : 0.4-0.6%p(▼) • Indirect impact - Employment : 89,000-119,000 persons(▼) - Consumer prices : 0.1-0.2%(▲) • Impact on industry - China-dependent industries & consumer goods-related industries hardest hit ex. steel, semi-conductor, car, PC, mobile phone, etc.

  5. Impact of SARS on the Exhibition Industry Case 1: Seoul Int’l Food Exhibition 2004 (Apr. 22-25) • No actual impact of SARS

  6. Case 2 : Photo & Image Show 2003 (May. 15-18) • Positive figures attained by localization of trade exhibition, but experienced large impact businesswise

  7. Case 3 : Korea Railways & Logistics Show 2003 (May. 28-Jun.1) • Strict limit on Asian travel by European & North American companies • Strict entry immigration control for Asian exhibitors & visitors • Cancellation by local exhibitors in anticipation of decreased participants from abroad • Minimized SARS impact through promotion of local participation

  8. Proposal • Hold regular meetings to adjust exhibition schedules of member countries • Mutual recognition of exhibition auditing among member countries • Joint promotion of exhibitions to other continents

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