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PDO, PGI and Organic F & V analisys and statistics

PDO, PGI and Organic F & V analisys and statistics. Berlin , Febbruary 8th 2012. Mario Schiano lo Moriello Market analist - ISMEA. F & V from Sicily. WHAT IS QUALITY ?. QUALITY is a word with many meanings We have : external quality ( colour , shape , etc ),

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PDO, PGI and Organic F & V analisys and statistics

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  1. PDO, PGI and Organic F&V analisys and statistics Berlin, Febbruary 8th 2012 Mario Schiano lo Moriello Market analist - ISMEA

  2. F&V from Sicily

  3. WHAT IS QUALITY ? • QUALITY is a word with manymeanings • Wehave : • externalquality(colour, shape, etc), • inside or internalquality(e.g. sweet, taste, juicy, origin and farming) • business quality(availability, tradeservices) • The meaning of QUALITY issubjective • In F&V wehave QUALITY for: • Farmers • Packers/sellers • Buyers • Consumers • Veryoftendifferentsubjects are interested by differentcharacteristics of F&V • e.g. perfect ripe of Fruit or Veg are different for packers, buyers and consumers

  4. WHAT IS QUALITY FOR F&V ?

  5. WHY F&V FROM SICILY ARE QUALITY FOOD ? • F&V from Sicily are qualityfoodsthanks to: • Climate: sunnyclimate, high insolation, alwaysmild temperature, variation in temperature that occurs from the highs of the day to the cool of nights, dry climate); • Soiltype: e.gsandysoilswheregrowcarots of Ispica or volcanicsoilswhere the earlypotatoes are planted in the plainssurrounding Catania; • Water: like the Pachino saltwaterthatgivestomatoestheirtypicalflavour; • Typicalspecies and varieties e.g. pistachios, capers, carobs and almonds • Traditions. • F&V of Sicilyguarantees high qualitystandards from a commercial point of view: • Producer’sOrganizzations (OPs) are companies that can pack and sell quality produce whileguaranteeing appropriate services for buyers : • Professionalism and seriousness of commercial agreements • Excelentproductpresentation (packaging) • Continuoussupplies • Moderntrasportationlogistic, combined use of transportation by road and sea.

  6. 5 SENSES FOR 1 UNIQUE PLEASURE Youbuy and appreciate F&V from Sicily with allfivesenses 5 SENSES FOR A UNIQUE EXPERIENCE ! With F&V from Sicily…. Yes you can ! Whenyou take a biteintoSicilian food, youhear the sounds and smell the scents of a wonderfulplace. IfyouknowSicily, youknowwhat I mean !

  7. 1 Organic F & V from Sicily

  8. ORGANIC FARMING: CULTIVATED AREA In Italy, organicfarmingregardsaround 9% of totalagriculture area (2010) In Sicily, organic area is 16% of totalagriculture area

  9. ORGANIC FARMING: CULTIVATED AREA IN SICILY In Sicily, organic area is 225,693 ha, of which 13% is F&V area Organic area = 225,693 ha (100%) F&V area = 28,737 ha (100%)

  10. 2 PDO & PGI from Sicily

  11. PGI & PDO from SicilyProtectedGeographicalIndication (PGI)ProtectedDesignation of Origin (PDO)

  12. THE CITRUS DISTRICT OF SICILY

  13. Oranges: blonde or bloodyalwaystasty, juicy and sweety Facts & figures (2010) • Orange of Ribera (PDO) NEW ENTRY ! • Sicily’sBloodyOrange of Sicily (PGI) Farms: 330 Packers: 57 Surface: ar. 4,000 ha Production: 12.900 tons

  14. Notonlyfresh…

  15. … and wellness ready to drink

  16. Lemon of Siracusa and Messina PGI Facts & figures(2010) • Lemon Interdonato from Messina (PGI) Farms: 16 Packers: 5 Surface: ar. 35 ha Production: ar 220 tons

  17. TableGrapes PGI ofMazzarrone and Canicattì Facts & figures(2010) • TableGrapes from Mazzarrone (PGI) Farms: 6 Packers: 68 Surface: ar. 670 ha Production: ar 2,500 tons • TableGrapes from Canicattì (PGI) Farms: 192 Packers: 8 Surface: ar. 1,000 ha Production: ar. 500 tons

  18. Grapes of Mazzarrone, monthlyavailability

  19. Tomatoes of Pachino: Jewels to eat Facts & figures (2010) • Tomatoes from Pachino (PGI) Farms: 116 Packers: 23 Surface: ar. 240 ha Production: ar. 1,900 tons

  20. Green Pistachios of Bronte PDO: green gold of Etna Facts & figures (2010) • Pistach from Bronte (PDO) Farms: 11 Packers: 2 Surface: ar. 125 ha Production: ar. 1 ton

  21. Pricklypear PDO: dessert fruit from desert Facts & figures (2010) • Pricklypear (PDO) Farms: 12 Packers: 8 Surface: ar. 75 ha Production: ar. 70 ton

  22. Caper of Pantelleria island PGI: tastygems, mediterraneanflavor ! Facts & figures (2010) • Caper of Pantelleria Island (PGI) Farms: 156 Packers: 2 Surface: ar. 165 ha Production: ar. 81 ton

  23. Earlycarrot of Ispica PGI: crunchysweet Facts & figures (2010) • Earlycarrot of Ispica (PGI) Farms: 16 Packers: 14 Surface: ar. 340 ha Production: n.a.

  24. Table olive Nocellara of Belice PDO Facts & figures (2010) • Table Olive Nocellara of Belice (PDO) Farms: 40 Packers: 6 Surface: ar. 370 ha Production: ar 92 tons

  25. Peach of Leonforte PGI:

  26. Cherry of Etna PDO

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