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S weet & S avory Slices. Rory, Osnat , Lauren . Pie…not just dessert anymore!. Agenda. Introduction Goals of Organization Marketing Plan Layout design Labor Budget Questions Conclusion. Introduction. Introduction . Who are we? Food truck specializing in all things pie Why?

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s weet s avory slices

Sweet & Savory Slices

Rory, Osnat, Lauren

Pie…not just dessert anymore!

  • Introduction
  • Goals of Organization
  • Marketing Plan
  • Layout design
  • Labor Budget
  • Questions
  • Conclusion
  • Who are we?
    • Food truck specializing in all things pie
  • Why?
    • Simple, delicious, & suddenly convenient for Bostonians!
introduction s s slice
Introduction: S & S Slice
  • Food trucks have rapidly multiplied on Boston streets
  • Gourmet restaurant on wheels
  • National Restaurant Association survey: 59% would likely visit food truck if their favorite restaurant offered this option
  • “S&S Slice” founded by young team passionate about entrepreneurship, yet aware of a slow economy.
  • Financially feasible
intro food truck rationale
Intro: Food Truck Rationale
  • Popular trend
  • Financially viable: 8.4% growth
  • Entrepreneurial
  • Low food prices
intro type of organization
Intro: Type of Organization
  • Decentralized
  • Retail Sales
  • Counter service
  • Take out
  • Home meal replacement
  • Catering service
  • Basket meal catering
goals of organization1
Goals of Organization
  • To provide quick and convenient services to our customers
    • Location, equipment
  • Keep food costs at 35%
    • Menu, product-cost analysis
  • To create a sustainable business that is appealing year-round
    • Local products, seasonality, marketing
  • Slices of pie, both savory and sweet
  • High quality with fresh ingredients
  • Homemade-style
  • Conveniently served
    • baskets for a family meal
    • snack/meal slice
    • catered events.
  • 3 busy downtown locations in Boston area
    • Dewey Square
    • Harvard Square
    • Boston Public Gardens
  • Targeting
    • local & international tourists to Boston
    • local residents & office employees.
  • Daily updates by smart-phone app “Truckily” to exact street locations
  • Low cost of product is due to low overhead
  • Additional discounts will available by
    • Coupons via email and text
    • Specials
    • Social media
  • The marketing strategy:
    • attract new customers
    • increase sales to current customers
    • deepen relationships with customers
  • Daily menu & specials updated daily
  • The cashier will inform products
  • During less busy times, sample distribution
  • Portion of proceeds donated to charity.
  • Accessible & convenient locations
    • highly populated areas
  • Provides satisfying meal or snack
    • short period of time
  • New trend attracting much consumer interest
  • Fresh item provided daily from many locally produced products
  • Relationships with local farms & charity organizations will be cultivated
  • Limited menu to pies only
  • Not necessarily low calorie
  • Does not cater to special diets & food allergies
  • Food trucks are difficult to patronize in extreme weather situations
    • customers may prefer an indoor facility.
  • High mobility potential
    • Easy to change marketing location
    • Can follow large crowds during special events
    • Advertises easily
  • Customers enjoy ‘following’ businesses&trends, using social media
  • Highly competitive fast-food market
    • growing trend of food trucks.
  • Menu can could get ‘stale’ quickly
    • tastes and trends change quickly.
  • Harsh weather conditions
marketing tools

Marketing Tools

Public opinion poll


some of the questions
Some of the questions…
  • On a scale of 1-5, how interested would you be in a pie truck?
  • (1 not at all; 5= very)
some of the questions1
Some of the questions…
  • Do you feel that there is an adequate amount of food choices at the Boston Common?
some of the questions2
Some of the questions…
  • What time during the day do you think that you would patronize the food truck?
some of the questions3
Some of the questions…
  • Do you think that there is room for another food truck?
s urvey
  • Short for customer to answer
  • Help to evaluate if extra truck will be successful
  • Evaluate continuously the target population
  • To evaluate the quality of service and product
s s slices website
S&S Slices Website



The Commissary and Truck Floor Plan

budget details
Budget Details
  • Time and a half on holidays
  • Uniform provided by company
  • Health benefits not covered for everyone because company small
budget details full time
Budget Details: Full-Time
  • 15 paid sick days per year
  • 2 days allowed without a doctor’s note
  • 1 paid vacation week
  • Health insurance for owners & head baker
  • 30% of salary of owners/head baker paid towards benefits
budget details part time
Budget Details: Part-Time
  • Free meal per shift
  • Employee discount 20% for purchasing pies
  • 2 unpaid sick days, no doctor’s note required