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Weet-Bix Bites

Weet-Bix Bites. Campaign : Sanitarium Weet-Bix Bites Agency : Initiative Year : 2009 Source : oOh!media Objective : Reinforce brand awareness and preference for breakfast cereals Audience : M GBs Cereal Buyers, 19+yo Strategy : Impact shoppers within the retail environment to

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Weet-Bix Bites

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  1. Weet-Bix Bites Campaign: Sanitarium Weet-Bix Bites Agency: Initiative Year: 2009 Source: oOh!media Objective: Reinforce brand awareness and preference for breakfast cereals Audience: MGBs Cereal Buyers, 19+yo Strategy: Impact shoppers within the retail environment to influence the purchase intent Results: • Results found ShopaLites to be the most effective medium with a 71% media recall (pre vs post) • Unbranded ad awareness rose to a strong result of 59% • Post campaign, Weet-Bix Bites saw top of mind awareness increase 3x • Post campaign, purchase intent for Weet-Bix Bites increased by 28% • ShopaLite activity, positively increased consumers perceptions of the Weet-Bix Bites brand as being healthy, tasty and trust worthy

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