Corporate Social Responsibility and the Sustainable Tourism Practices of Marriott International. Marriott International. Cynthia S. Deale. Learning Outcomes. After completing this case study, learners should be able to:
Cynthia S. Deale
After completing this case study, learners should be able to:
This case study features the sustainability practices of Marriott International, Inc., focusing on its corporate social responsibility (CSR).
The company seeks to address the concerns of its varied stakeholders and uses the framework of the Global Reporting Initiative (GRI) (2013).
This case recognises the Marriott company’s success in applying sustainable tourism practices, through its CSR efforts. (Marriott International, Inc., 2012).
In 2013, Marriott had
over 3,700 lodging properties,
more than 300,000 employees around the world, and
reported $12 billion in sales (for the fiscal year 2011).
Marriott operates and franchises hotels under 18 brands:
Marriott Hotels & Resorts, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance, Gaylord Hotels, Autograph Collection, AC Hotels by Marriott, Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, TownePlace Suites, Marriott Executive Apartments, Marriott Vacation Club, Grand Residences by Marriott, and The Ritz-Carlton Destination Club (Marriott News Center, 2013).
Marriott’s CSR efforts reflect core values and embrace :
Marriott’s environmental vision and goals provide a context for the case
Marriott continues its CSR efforts in its hotels to:
Marriott extends its CSR efforts beyond its hotels
Marriott continues to update and upgrade its CSR efforts