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Agenda. Using viral video’s to get buyer and seller leads Equipment and software needed Where to host your video’s Video ideas and mindset Lets go live and have some fun. The Idea Behind Video’s?. You must have goals, what are you using the video for? Win new customers
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Agenda • Using viral video’s to get buyer and seller leads • Equipment and software needed • Where to host your video’s • Video ideas and mindset • Lets go live and have some fun.
The Idea Behind Video’s? • You must have goals, what are you using the video for? • Win new customers • Sell a home (more exposure) • Engagement and interaction on social media • Educate your customer • Help them remember you • What do you want to film? • Steps to buying a short sale or foreclosure • Tip of the week (my personal favorite) • Testimonials from happy client • Event • Birthday
Get Easy to Use Camera • They are simple cameras that produce great picture quality and offer easy download via USB. No need to spend more than $200.
Create Shot List • Here is what I got • Here is how it will benefit you • Here is what you need to do next. • Example • Your in the left hand turn lane with wheels turned to the left and…… BAAAMM. Guess what happens? • Safety, protect your family • Give me a call when your looking to make that turn into a new home or need to sell your home.
Hold Steady • If you can use a tripod • Get someone with steady hands ;)
Light & Sound • You don’t need fancy lighting but turn on all available lighting at your venue • Make sure they are standing or sitting by the window if possible so light is hitting their face • Test, Test and Test • YOU MUST HAVE GREAT SOUND!!!!! • Get away from noise • No water or traffic • Always speak loudly
Editing • iMovie for Mac • Adobe Premier Elements PC (Will show live) • Less than 2 minutes long • Commercials do it in 30 seconds ;)
Show The World • The coolest video is useless if no one sees it. • Upload the video to YouTube, Vimeo and other video platforms. • Embed it in your company’s website • Upload it to your Facebook page • Add links to your emails signatures and include it in your e-mail newsletters • Get the word out on Twitter and other social media channels.
Viral Video’s • Find a “Viral Video” • Insert in an intro • End with a call to action • Your Intro “Viral Video” Your Call To Action
How You Benefit • Your Intro “Viral Video” Your Call To Action • Eliminates “camera shyness” • Eliminates “Don’t Know What To say” • They associate the video with you, they forward to friends, family and co-workers. • You Still Get “Bonding & Trust”
Super cool to do in combination with your Favorite loan officer Do Video Sandwhich with your loan officer & Then send to Insurance company database…..
Things You’ll Need Web Cam Kodak Zi8 or Flip Cam
Things You’ll NeedWebsites to get sounds and “viral” videos • SoundRangers.com • Break.com • YouTube.com
Intro Video Needs To Be You People do business with people they know, like, and trust Video creates bonding and trust better than anything (other than 1 on 1 appointments) You want “YOU” in the video so they bond & trust with you
Lets Start With The “Intro” Video Your Intro “Viral Video” Your Call To Action
Here’s Your Script For Intro Video “Hey, this is <insert name>. Check this out” (Keep it short!!)
Picking A Viral Video Watch the news every morning 3 days
This Will Be The “Middle” Video Your Intro “Viral Video” Your Call To Action
Where To Find “Viral” Videos “Funny Video” “Strange But True” “Funny People” “Funny Animals”
What If The Video Has Been Seen Already By A Lot Of People? • Many people still haven’t seen it • Viral Videos get more viewers every day • How many times have you watched a video more than once? • Use it and send it out,
The One Problem The “Viral Video” has been downloaded as an FLV file and needs to be converted to a WMV file.
Now The “Call To Action” Video Your Intro “Viral Video” Your Call To Action
Time To Grab The Camera Web Cam Kodak Zi8 or Flip Cam
Here’s Your Formula For Call To Action Video • “That was pretty cool wasn’t it” • Here’s what I got • Here’s how it will benefit you (so that) • Here’s what I want you to do next
Here’s What I Want You To Do Next • Tell them exactly what to do next: • Looking to buy or sell a home, just Call the number bellow • Click that button • Forward this to your friends, family and co-workers • Shoot me an email now • Subscribe, Share, & Forward
Where To Have Your Video Hosted • YouTube.com • FaceBook.com
Where To PostFacebook Video Link • Chamber of Commerce Fan Page • Your Fan Page • Your Personal Page • With Referral Partners • Popular fan pages of your prospects
Where To Post Or Push • YouTube.com • LinkedIn (groups) • Pinterest • Your website • Email out • Put a link on your newsletter • Put a link on referral partners newsletters (insurance companies, local business)
