1 / 12

“Business Plan Pitching”

“Business Plan Pitching”. Altana Workshop:. Special Communication and Presentation Skills for Entrepreneurship. Pitching in 10 Minutes or 30 – 120 Seconds . Instructors : Tabea Steffke (KIT: HoC), Wolfgang Runge HoC: House of Competence. Prerequisites.

kalea
Download Presentation

“Business Plan Pitching”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. “Business Plan Pitching” Altana Workshop: Special Communication and Presentation Skills for Entrepreneurship Pitching in 10 Minutes or30 – 120 Seconds Instructors: Tabea Steffke (KIT: HoC), Wolfgang Runge HoC: House of Competence

  2. Prerequisites • Persons who have attended the “Technology Entrepreneurship” course and qualified for an “Attendance Confirmation” • Any person who has authentically attended a course, seminar or workshop (outside KIT) dedicated to “how to write a business plan” • Any person who is just about to write a business plan W. Runge 03/2013

  3. Workshop Purpose • Reinforce and extend knowledge about preparing a business plan for a new technology-based firm (NTBF) • Grasp and practice the essentials of presentation skills • Learn how to pitch through an “elevator pitch” and short “business plan” presentation • Specifically, learn how to create and present an elevator pitch using structural models • Practice presenting yourself, (parts of) a business plan or related company presentation W. Runge 03/2013

  4. Pitching (in Minutes) • The meaning (in the context of firm foundation or growth): raising financial backing or other kinds of support • The approach: seeking agreement • The purpose: go to the next stage –due diligence (of a business plan, entering negotiations) W. Runge 03/2013

  5. Workshop Agenda: Morning - 1 W. Runge 03/2013

  6. Workshop Agenda: Afternoon - 1 W. Runge 03/2013

  7. Workshop Agenda: Morning - 2 W. Runge 03/2013

  8. Workshop Agenda: Afternoon - 2 W. Runge 03/2013

  9. Appendix: Material on the Web *) Workshops and Seminars • Introduction • Meta-Presentation • Opening • Elevator Pitch • Business Plan Specifics • Präsentationstechniken • Nichtverbale Kommunikation • Feedback geben und nehmen *) http://www.ce.ioc.uni-karlsruhe.de/ W. Runge 03/2013

  10. Business Plan Evolution Concept Summary Elements: • Explain the problem or need and identify the customer • Tell why a customerwill pay for the solution Concept Summary: • A short description of the new business(“Narrative”) • Explain the proposed solutionand the uniqueness ofthe solution Elevator Pitch(30-120 Sec.) (“Spoken”) (“Written”) Business Plan(10 Min. Presentation) Concept Summary Business Plan(20 - 45 Min. Presentation) Business PlanExecutive Summary Business Plan(Full Document) W. Runge 03/2013 (cf. Module 11 of Technology Entrepreneurship course)

  11. Business Plans and Structural Models • A business plan is a highly structureddocument • Hence, • a business plan may be created on the basis of a template reflecting the structural model • A presentation of a business plan can be composed of a business plan template and a purposive structural model for speaking in the public W. Runge 03/2013

  12. Some Pitching Scenarios • “Cold Call” (in German “Kaltakquise”) – rarely successful • One-On-One Talk/Discussion • Elevator Pitch • Upfront Presentation W. Runge 03/2013

More Related