315csc323 bit final year project business model l.
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315CSC323 BIT Final Year Project Business Model Lecture Plan Announcements Business Model Interim Report Thursday 4pm, 18th December 2008 Business Plan 10-20 pages, 30 percent Route Map, Work Completed Ideas Outside Speakers 4-6 pages, 30 percent Details and Relevance

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lecture plan
Lecture Plan
  • Announcements
  • Business Model
interim report thursday 4pm 18th december 2008
Interim Report Thursday 4pm, 18th December 2008
  • Business Plan
    • 10-20 pages, 30 percent
    • Route Map, Work Completed
    • Ideas
  • Outside Speakers
    • 4-6 pages, 30 percent
    • Details and Relevance
  • Individuals' Contribution to teamwork
    • 6-8 pages, 40 percent
    • Role Adopted, Contribution, Gantt Chart
    • Importance of Role
    • 3 case studies
business model
Business Model
  • is the mechanism by which a business intends to generate revenue and profits.
  • It is a summary of how a company plans to serve its customers.
  • It involves both strategy and implementation e.g. growth
business model5
Business Model
  • It is the totality of:
    • How it will select its customers
    • How it defines and differentiates its product offerings
    • How it creates service for its customers
    • How it acquires and keeps customers
    • How it goes to the market (promotion strategy and distribution strategy)
    • How it defines the tasks to be performed
    • How it configures its resources
    • How it captures profit
business model6
Business Model
  • Generally, the business models of service firms are more complex than those of manufacturers and resellers
  • Shop Keeper Model
  • Bait and Hook Model
    • cell phones (bait) and air time (hook);
    • computer printers (bait) and ink cartridge refills (hook);
business model7
Business Model
  • Various Aspects
    • - Marketing Model
    • - Financial Model
    • - Technology Model
    • - Sales Model
    • - Implementation Model
    • - Management Model
business model8
Business Model
  • Marketing Model
    • - Preliminary to develop idea
    • - Get target Market’s attention
    • - Marketing mix
      • Web page, publication, direct, email
  • Financial Model
    • - All aspects of your business represented financially
  • Technology Model
    • - Technology background
    • - Development methodology
business model9
Business Model
  • Sales Model
    • Sales Life Cycle
    • Who is involved
  • After Sales Model
    • - What can the customer expect
      • Software releases,Feedback
      • Review process
business model10
Business Model
  • Implementation Model
    • - Involvement with Client
    • - What can they expect when?
  • Company Management Model
    • - Internal workings
    • - Responsibly matrix
company growth
Company Growth
  • Needs to be Projected
  • What is the Methodology to Achieve this
  • Early proof of concept, Partnering, channels, franchising, sell out?
  • What is the exit strategy and when?
  • What is realistic and how often is this reviewed?