315csc323 bit final year project business model l.
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315CSC323 BIT Final Year Project Business Model

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315CSC323 BIT Final Year Project Business Model

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  1. 315CSC323 BIT Final Year Project Business Model

  2. Lecture Plan • Announcements • Business Model

  3. Interim Report Thursday 4pm, 18th December 2008 • Business Plan • 10-20 pages, 30 percent • Route Map, Work Completed • Ideas • Outside Speakers • 4-6 pages, 30 percent • Details and Relevance • Individuals' Contribution to teamwork • 6-8 pages, 40 percent • Role Adopted, Contribution, Gantt Chart • Importance of Role • 3 case studies

  4. Business Model • is the mechanism by which a business intends to generate revenue and profits. • It is a summary of how a company plans to serve its customers. • It involves both strategy and implementation e.g. growth

  5. Business Model • It is the totality of: • How it will select its customers • How it defines and differentiates its product offerings • How it creates service for its customers • How it acquires and keeps customers • How it goes to the market (promotion strategy and distribution strategy) • How it defines the tasks to be performed • How it configures its resources • How it captures profit

  6. Business Model • Generally, the business models of service firms are more complex than those of manufacturers and resellers • Shop Keeper Model • Bait and Hook Model • cell phones (bait) and air time (hook); • computer printers (bait) and ink cartridge refills (hook);

  7. Business Model • Various Aspects • - Marketing Model • - Financial Model • - Technology Model • - Sales Model • - Implementation Model • - Management Model

  8. Business Model • Marketing Model • - Preliminary to develop idea • - Get target Market’s attention • - Marketing mix • Web page, publication, direct, email • Financial Model • - All aspects of your business represented financially • Technology Model • - Technology background • - Development methodology

  9. Business Model • Sales Model • Sales Life Cycle • Who is involved • After Sales Model • - What can the customer expect • Software releases,Feedback • Review process

  10. Business Model • Implementation Model • - Involvement with Client • - What can they expect when? • Company Management Model • - Internal workings • - Responsibly matrix

  11. Company Growth • Needs to be Projected • What is the Methodology to Achieve this • Early proof of concept, Partnering, channels, franchising, sell out? • What is the exit strategy and when? • What is realistic and how often is this reviewed?