1. Our food journey Northern Ireland

2. Our story “Promotional strategy for NI Agri-Food joined up in local, international and tourism markets”

3. Troubled Underplayed Unknown Image

4. Our food culture • Grass fed beef • Ethnic breads • Tray bakes • Strong tea • Soup veg • Tayto crisps

6. Foundations - Industry funded TV campaign

7. FoodNI • To transform the reputation of Food from this part of the world …..

8. Media • First point of contact for food news • FoodNI and Flavour Magazine • Web site 80k visitors per year • Twitter 1200 followers

10. Our message

12. Flavours of the Foyle

13. Flavours of the Foyle

14. Flavours of the Foyle

15. Balmoral 2012

16. Great Taste Awards Supreme Champions • UK Great Taste Award Supreme Champions in 2011 and 2012 • McCartneys Moira in 2011 • Hannans Meats Moira in 2012 • Plus 190 Gold Stars awarded to Northern Ireland companies

17. Product of Geographic Indication Awards • Lough Neagh Eels • Comber Early Potatoes • Armagh Bramley Apples

18. Food Heroes Sir Hans Sloan John Clarke

19. 2012 Celebrations • Titanic – 2nd and 3rd class menus • Glenarm Dalriada Festival • Larne – Oyster Festival • Killyleagh – Hans Sloan chocolate • Bushmills – salmon and whiskey • Belfast Restaurant week

20. 2013 Derry /Londonderry City of Culture • Flavours of the Foyle Seafood festival • Fleadh Cheoil na hEireann

21. 2013 World Police and Fire Games • 3rd largest Games in the world; • 65 sports; • 70 Countries; • 12,000 athletes; • 18,000 friends and families.

22. Our future vision • Festival of food • Building on the success of Balmoral • Extending it to a month • Growing it wide • Making it a year

26. Adrian Morrow

27. Noel McMeel