Social Media Overview • Human nature “We are social creatures. We crave social interactions. We love to belong to social groups, listen to stories, share experiences, and contribute something of value to the groups to which we belong.” - Olivier Blanchard, Social Media ROI
Evolution of Customer Service Your Race Here
Aligning Social Media to Race Growth Goals • Goals and Objectives (SMART) • Specific • Measurable • Achievable • Relevant • Time-bound • Strategies • Do you have one? • Focus: Sometimes less is more
Brainstorm Activity • Goal: End Result • Specific Targets or “Mile Markers” • Example • Goal: Increase number of participants by 15 % for 2013. • Mile Marker: Run a Social Media fitness awareness campaign 6 months out from our race that increases number of Facebook likes by 25%.
Word of Mouth Passive vs. ACTIVE
Custom Facebook Tabs Example Page: