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May Promotional Playbook!. May Promotions!!!. What’s Selling!!. Top Selling items to the Campus Market Segment. Top Selling Items to the Hospitality Market Segment. - - - Confidential - - - - - - Confidential - - - - - - Confidential - - -. Ice Cream Focus – Mars.

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May Promotional Playbook!


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    Presentation Transcript
    1. May Promotional Playbook! May Promotions!!!

    2. What’s Selling!! Top Selling items to the Campus Market Segment Top Selling Items to the Hospitality Market Segment - - - Confidential - - - - - - Confidential - - - - - - Confidential - - -

    3. Ice Cream Focus – Mars They are screaming for Ice Cream!! Hot May Promo!! $1 off per case *Must use booking sheet or mention playbook promo May Playbook Bonus Opportunity! Increase your Mars Ice Cream Purchases during April & May by 20% for a chance for the following prizes: Grand Prize - $500, Twenty 2nd Place gift cards at $100 each • Why Mars Ice Cream • Brand Names Sell!! • The SNICKERS® Ice Cream Bar has been the #1 selling Ice Cream Single for +20 years • The TWIX® Ice Cream Bar is the #5 selling Ice Cream Single in Convenience.* • The MILKY WAY ® is already in the Top 50 Novelties in C-Store after less than 6 months in market. • Fax or Call In your order today! • Item Description Pk/Sz. Qty Week Qty Week Qty Week Qty Week Qty Week • May 1 May 6 May 13 May 20 May 27 • MMM22961 Snicker’s King Size 2/24/3.33 oz. ______ ______ ______ _____ _____ • MMM22960 Twix King Size 2/24/3.2 oz. ______ ______ ______ _____ _____ • MMM39025 M&M’s Cookie 24/4 oz. ______ ______ ______ _____ _____ • MMM37686 Dove Vanilla Milk Choc 24/2.89 oz. ______ ______ ______ _____ _____ • MMM47266 Milky Way 2/24/2.8 oz. ______ ______ ______ _____ _____ • *Use 050 for Promo • Customer #:__________________________ Customer Phone:________________ • Customer Name:______________________ Date:___________________

    4. Snack Focus – Jack Link’s #1 Selling Meat Snack Hot May Promo!! $2 off per CASE on all both Beef Steak varieties *Price reflected in May order guide May Playbook • The Jack Link’s Difference! • • Jack Link’s is the most recognized meat snacks brand in retail and c-stores. It is a premium brand and your customers will pay a premium price for it. • • Meat snacks should be a part of every machine plan-o-gram and impulse area, with at least one item, potentially more • • Meat snacks are viewed as a healthy item, it is a low-fat, high protein snack that many of your customers are looking for. • The warm weather is coming, this is an ideal small spiral item to replace your chocolate. • Fax or Call In your order today! • Item Description Pk/Sz. Qty Week Qty Week Qty Week Qty Week Qty Week • May 1 May 6 May 13 May 20 May 27 • JLB02004 Original Beef Steak 100/.8 oz. ______ ______ ______ _____ _____ • JLB02001 Teriyaki Beef Steak 100/.8 oz. ______ ______ ______ _____ _____ • Customer #:__________________________ Customer Phone:________________ • Customer Name:______________________ Date:___________________

    5. Candy Focus - Mars Bites Unwrap the “Bites” Opportunity! DRIVE Incremental sales with NEW unwrapped BITES May Playbook • Ideal for sharing or as an on the go snack. • These new bagged candy items are great items for your micro-market or any impulse area. • The unwrapped, bite sized candy category is up 11%, be sure to stock these new items and capitalize on the growing trend. • Fax or Call In your order today! • Item Description Pack / Size Qty Week Qty Week Qty Week Qty Week Qty Week • May 1 May 6 May 13 May 20 May 27 • NEW Mini’s • MMM42250 Milky Way Unwrapped Bites 6/12/2.83 oz. ______ ______ ______ ______ _____ • MMM42252 Snicker’s Unwrapped Bites 6/12/2.83 oz. ______ ______ ______ ______ _____ • *Use 050 for Promo • Customer #:__________________________ Customer Phone:________________ • Customer Name:______________________ Date:___________________

    6. Frozen Focus - Schwan’s Pies Satisfy Their Sweet Tooth! • Your customers will recognize these brands quality pies, making them hard to resist. Brands sell! • • Grab and go pies are ideal for Micro Markets, as they can be eaten as an afternoon treat or taken home as a dessert. • • All pies have a 1-year shelf life from mfgr (10 days when refrigerated). Your customers simply need to thaw and enjoy! • •SRP = $2.00 May Playbook Hot Promo! $2 off per case on the two shown pies. Promotional price is reflected in your order guide • Fax or Call In your order today! • Item Description Pack / Size Qty Week Qty Week Qty Week Qty Week Qty Week • May 1 May 6 May 13 May 20 May 27 • LIT70753 Cookie Dough Crème 24/3 oz. ______ ______ ______ ______ ______ • EDW10745 Strwbry Crème Cheese Pie 24/2.75 oz. ______ ______ ______ ______ ______ • Customer #:__________________________ Customer Phone:________________ • Customer Name:______________________ Date:___________________

    7. Frozen Focus – Lettieri’s On The Go Meals!! Hot May Promo!! $2 off per CASE of all four items *Must mention playbook or use booking sheet to receive promo May Playbook • Hand wrapped in colorful & eye-catching packaging. • The high quality graphics used on the label will help the consumer identify what’s inside the package & in the product. • Designed to be merchandised in a hot case or cold machine and can be baked from thawed state in a microwave or a convection oven in the packaging. Items have a 7-day refrigerated shelf life. Point of sale material is available for the machine and breakroom. •SRP = $1.75 – 2.00 • Fax or Call In your order today! • Item Description Pk/Sz. Qty Week Qty Week Qty Week Qty Week Qty Week • May 1 May 6 May 13 May 20 May 27 • LET87108 Sausage, Egg & Cheese Skillet 12/4 oz. ______ ______ ______ _____ ______ • LET86728 Buffalo Chicken Stufferz 12/4.2 oz. ______ ______ ______ _____ ______ • LET86350 Sausage & Pepperoni Calzone 12/6 oz. ______ ______ ______ _____ ______ • LET00725 Meatball Sub Sandwich 12/7.25 oz. ______ ______ ______ _____ ______ • *Use 050 for Promo • Customer #:__________________________ Customer Phone:________________ • Customer Name:______________________ Date:___________________

    8. Cold Beverage Focus - Red Bull Red Bull Editions!! • Red Bull Editions have the same functional ingredients as Red Bull Energy drink but now come in alternative flavors to attract the consumer who doesn’t like the original flavor. • Heavy media advertising with a big presence being given at retail and c-stores to drive excitement. • Sleek can design with color corresponding to its flavor makes this product visually appealing and easy to identify. May Playbook • Fax or Call In your order today! • Item Description Pack / Size Qty Week Qty Week Qty Week Qty Week Qty Week • May 1 May 6 May 13 May 20 May 27 • RBD35702 Red Bull Cranberry 24/8.4 oz. ______ ______ ______ ______ ______ • RBD23569 Red Bull Blueberry 24/8.4 oz. ______ ______ ______ ______ ______ • RBD12458 Red Bull Lemon Lime 24/8.4 oz. ______ ______ ______ ______ ______ • Customer #:__________________________ Customer Phone:________________ • Customer Name:______________________ Date:___________________

    9. Yogurt Focus - Chobani Authentic, Real Greek Yogurt!! • Chobani is the recognized leader in Greek yogurt sales. • Good Source of bone-building calcium • Only natural ingredients and made with real fruit • Gluten Free and Kosher certified • These are ideal items for your micro markets, as they will be consumed at multiple day parts. • Available in many flavors satisfy your customer’s individual needs. • Minimum of 21 days shelf life. May Playbook May PROMO!! $.48 off per case (.04/unit) on all Chobani 6 oz. varieties when using this booking form. • Fax or Call In your order today! • Item Description Pack / Size Qty Week Qty Week Qty Week Qty Week Qty Week • May 1 May 6 May 13 May 20 May 27 • AGR001004 Strawberry Greek 12/6 oz. ______ ______ ______ ______ ______ • AGR001005 Blueberry Greek 12/6 oz. ______ ______ ______ ______ ______ • AGR001006 Peach Greek 12/6 oz. ______ ______ ______ ______ ______ • AGR001012 Raspberry Greek 12/6 oz. ______ ______ ______ ______ ______ • AGR001016 Black Cherry Greek 12/6 oz. ______ ______ ______ ______ ______ • CSR – USE 050 for Promo • Customer #:__________________________ Customer Phone:________________ • Customer Name:______________________ Date:___________________

    10. Pastry Focus - Heritage Oven Muffins Fresh Baked Taste!! 4.25 oz. Heritage Oven muffins…your customers will notice the high quality and you’ll love the price! Why do people crave Heritage Oven Muffins? Blueberry Muffins have lots of wild blueberries bursting with flavor. Banana Muffins have real banana flavor with crunchy walnuts inside and on top. Chocolate Chocolate Chip Muffins come rich in chocolate flavor and are made with real cocoa & loaded with chocolate chips. May Playbook HOT DEAL!! $1 off per case during May on all Heritage Oven muffin varieties when using this booking form. • Fax or Call In your order today! • Item Description Pack / Size Qty Week Qty Week Qty Week Qty Week Qty Week • May 1 May 6 May 13 May 20 May 27 • HOV68016 Blueberry Muffin 24/4.25 oz. ______ ______ ______ ______ ______ • HOV68015 Banana Nut Muffin 24/4.25 oz. ______ ______ ______ ______ ______ • HOV68044 Choc Choc Chip Muffin 24/5.75 oz. ______ ______ ______ ______ ______ • *CSR – USE 050 • Customer #:__________________________ Customer Phone:________________ • Customer Name:______________________ Date:___________________