Internet Advertising & Promotional Communication Kuen-Hee Ju-Pak CSUF Featuring today . . .in Class 1 The Internet & The Web What it is How it works Alternative Means of Internet Communication History of the Internet and the Web
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The protocol ("http")
The server name ("www.howstuffworks.com")
The file name ("web-server.htm“)
A tour of IAB Terms and Glossary
Go to http://www.iab.net/resources/glossary.asp
Glossary of Interactive Advertising Terms under Resources & Research, Interactive Advertising Basics at www.iab.net