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Promotional Sampling Case Study: Product Sampling

Case studies and information from Attack! regarding product sampling, retail promotions and street sampling of consumer packaged goods, drinks and food. Services presented by Attack! Event Staffing, Field Support and Guerrilla Services.

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Promotional Sampling Case Study: Product Sampling

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  1. Sample Distribution “Need a Little More Face Time?” Sample Distribution Mobile Media Flyer Distribution Costumed Characters Brand Ambassadors Bi-lingual Staff Presented by Attack! Event Staffing, Field Support & Guerrilla Services www.attackmarketing.net

  2. How Does Sample Distribution Work? Get a Little More Face Time The opportunity to interact face-to-face with your target demographic is one of the most valuable selling tools. Our access to enthusiastic brand ambassadors, coupled with extensive pre-event research and strategic location scouting, guarantees quality interactions with consumers. CoSometimes an over-sized, furry character is just what the doctor orderedstumed Characters

  3. Airborne: Airport Marketing Challenge • Airborne needed to increase brand awareness and customer loyalty, specifically targeting the hard-to-reach frequent flyer demographic. Winning Strategy Attack! obtained security clearance at Chicago O’Hare and Denver International Airports. Brand ambassadors infiltrated the high-traffic security checkpoints and boarding gates to hand out samples, bags and branded t-shirts. Attack! staffers reached thousands of departing and arriving consumers. Highlights • Airport Marketing • Sampling/coupon distribution • Event scheduling/ permitting Results • Over 800,000 samples distributed • Two million indirect brand impressions

  4. Virgin Atlantic: Premium Coffee Experience Challenge • Virgin Atlantic needed to create buzz around the launch of their new Premium Economy class. Winning Strategy Over five days in Manhattan, trained Brand Ambassadors engaged with consumers in target business locations. Uniformed teams offered complimentary premium coffee enhanced with syrup flavors to bring the product position, “a lot more for a little more,” to life. Highlights • Street Teams • Jet-Pack Coffee Packs • Publicity Stunts • Guerrilla Marketing Projections • Flyering Results • Increased awareness of the Virgin Atlantic Premium Economy brand • Distributed 3,000 mint tins to target market • Distributed 4,500 branded cups of coffee to target market

  5. Blisscotti: Product Launch Challenge • Blisscotti needed an innovative way to create buzz around their brand and launch their newest product, Blisscotti Ice Cream Sandwiches. Winning Strategy Attack! created a sampling program for the West Coast launch of Blisscotti in the San Francisco and Los Angeles. The program included 3 street teams, anchored by 3 branded Blisscotti VW Bugs, and a freezer truck full of product. Staff distributed product samples, coupons, and key messaging to the public, while the Blisscotti Bugs circled the areas in formation. The coordinated, 3-car Blisscotti Bug formation was made possible with extensive training and the use of 2-way walkie-talkies. Highlights • Professional Drivers • Brand Ambassadors • Wrapped Vehicles • Premium Distributions/Sampling • Staff Training

  6. Chase & United Airlines: Airport Marketing Challenge • United Airlines and Chase wanted to promote their new Mileage Club Card while rewarding passengers at three of the top airports in the country. Winning Strategy Attack! sent brand ambassadors behind security clearance gates. Teams distributed over 130,000 free travel kits to travelers on behalf of Chase and their new Mileage Plus Club Visa Card. Attack! staff managed branded tables in United terminals at Chicago O’Hare International Airport, Denver International Airport and Washington Dulles International Airport Highlights • Three major airports targeted • TSA badge approval • Brand ambassadors • 5,000 travels kits distributed a day at each airport • 130,000 travel kits distributed overall

  7. The Face Shop: Walgreen’s Launch Challenge • Increase brand awareness for THE FACE SHOP mask sheets’ U.S. debut at nationwide Walgreens locations. Winning Strategy Brand ambassadors in 20 US markets distributed informative leaflets and samples. Teams targeted local events popular amongst women 18- 45 years, including concerts, shopping events, charity runs and local Walgreens locations. Highlights • Brand ambassadors • Hand-to-hand sample/ informative leaflet distribution • Material shipment and tracking • Location scouting • Schedule creation Results • Events Executed: 196 • Number of mask sheets distributed: 98,500 • Number of leaflets distributed: 83,000 • Trained TFS Brand Ambassadors Nationwide: 40+

  8. Dockers: Four Wearing Occasions Challenge • Dockers needed a way to draw attention to their newest marketing campaign, “Dockers Four Wearing Occasions.” Winning Strategy Attack! executed a pop up performance in Downtown San Francisco. The famous “Quick-Change” artist sperformed and officiated a Dockers outfit contest. Winners received a free set of Dockers pants. The program was supported by heavy street-team flyering. Highlights • Pop up Performance • Project Management • Flyering • Contest • Street Teams/ Promotional models Results • News media coverage • 5000 flyers distributed • 10,000 brand impressions

  9. Safeway: Eating Right Challenge • Drive awareness of “healthy diet alternatives” and create a positive buzz around Safeway's “Eating Right” line of products. Winning Strategy Attack! promotional models attended the 2008 San Jose Rock ‘n’ Roll Half-Marathon. Brand ambassadors provided personalized photo keepsakes in exchange for email addresses and other consumer data. Costumed characters cheered and educated runners on the benefits of an “Eating Right” diet on race day. Highlights • Costumed characters • Consumer data collection • Photographers/ green screen experts • Brand ambassadors • Sampling/Personalized premiums Results To view a video of the event, please visit: http://www.attackmarketing.net/attack-eatingright.php

  10. PartyPoker.net:World Series of Poker Challenge • Provide top-quality staff to represent the PartyPoker brand during a week long marketing initiative in Las Vegas. Winning Strategy Attack! managed PartyPoker’s 2-story booth on-site at the World Series of Poker. Promotional models distributed PartyPoker products on the Vegas Strip. Street teams collected consumer information and distributed entries for a $500 give-away. Highlights • Premium distribution • Promotional Models • Field managers • Pocket shifts • On-call staff Results • Over 120 promo models hired • 10 field managers hired • Information collected from 30,000 interested online poker players • 3,860 staff hours worked

  11. Original Penguin: Italian Ice Carts Challenge • Increase excitement and foot traffic surrounding Original Penguin’s SoHo retail location Grand Opening. Winning Strategy Handsome Attack! brand ambassadors spent a long weekend outside of Original Penguin’s new SoHo retail location serving complimentary Italian Ice to passersby. Each treat was given out from an Original Penguin branded push-cart alongside promotional cards, redeemable at the new Original Penguin store. Highlights • Branded Italian Ice carts • Promotional coupon ($10 off) distribution • Brand ambassadors • 2,500 servings given out over four days

  12. Nestle Water: Pure Life Distribution Challenge • Distribute 30,000 cases Nestle Pure Life Water quickly and with maximum impact. Winning Strategy Attack! conducted a five market street-level sampling program to distribute 720,000 bottles of Nestle Pure Life Water. Distribution occurred over 10-days during 4th of July in Los Angeles, San Francisco, San Diego, Las Vegas and Phoenix. Attack! organized the event, leased vehicles, managed storage, and provided in-market training. Testimonials “Attack! was VERY easy to work with and they executed everything they said they would, when they said they would. I will definitely use Attack! again in the future. Thanks!” Nicole Burbank, Sr. Customer Development Manager, Nestle Waters Results Results • Sampling • Street Teams • Program Management • 250,000 coupons distributed • 720,000 direct consumer impressions • More than 2 million indirect impressions

  13. Thank You! Contact us for more information on Sample Distribution Jeffrey Lee Office: 323-454-4472 ext: 231 Email: jefffrey@attackmarketing.net Jeffrey Lee Office: 323-454-4472 ext: 231 Email: jefffrey@attackmarketing.net www.attackmarketing.net

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