Candice’s Corner . February 27 th , 2014. How to C ollect Observational Data: Ethnography (Abridged). Themes: Observational data Survey data Triangulating results. Observational Data. http:// youtu.be/v4boTbv9_nU Things to Consider : What did you observe about the user?
February 27th, 2014
Things to Consider:
Triangulation is the use of multiple
measures or “perspectives” to get a
360º view of the user.
Controlled experimental testing
What if these various measures contradict each other? For example, a user is super polite and positive during the testing yet gives terrible reviews in the survey?