MTN MTHATHA BEACH PARTY 2014 VENUE MTHATHA DAM PROPOSED DATE : 01 NOVEMBER 2014 THEME : YELLOW MTHATHA. THE VENUE MTHATHA DAM The venue is ideal for event of this magnitude, capacity, image, safety and impact We could build on the heritage but grow a larger and more premium event
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MTN MTHATHA BEACH PARTY 2014
VENUE MTHATHA DAM
PROPOSED DATE : 01 NOVEMBER 2014
THEME : YELLOW MTHATHA
THE VENUE MTHATHA DAM
The venue is ideal for event of this magnitude, capacity, image, safety and impact
We could build on the heritage but grow a larger and more premium event
Parking facility in abundance and secured
The venue is family friendly and safe.
Mass brands directors come from the initial concept of Soweto beach party. We want to cast the net wide with this concept and bring it to this vibey area.
Mass brands specializes in brand building and strategy, brand activations and events.
With MTN opening offices in that region we saw it fitting to use this idea as launching MTN in the region with the first annual MTN Mthatha beach Party.
Mass brands will build on the nostalgia and emotional heritage of Mthatha dam, in this vibey region without a beach.
Mass brands directors having been involved previously with organizing of Soweto beach party , will try and deliver spectacular event.
We want to leave lasting and effective impact for both community and MTN brand.
Creating a sense of brand community
Mass brands communications want to bring happy moments to communities and create brand associations with giant brands that will bring the happy moments to them.
The region has lot of potential and the event of this magnitude will prove that and lead to future opportunities to grow the event.
The event will cater for all family members and will have entertainment area for children
Will have giveaway for MTN subscribers who have been active users for the past 3 months when they purchase tickets.
Will have beach party babes, in bakkies with MTN t- shirts , will surf to key outlets in the region to promote the event.
Beach party babes will drive a 3 months (12 weekends) event activations in malls, clubs and tertiary institutions.
This will create brand awareness for MTN and the beach party.
2014 BEACH PARTY
At the beach, braai , drinking (cans only)
Limited and enclosed public bar area.
Kidz zone , jumping castle foam and slipy slides.
Entertaintment (Artist, DJ’S and dancers)
Event T-shirts printed “ Mthatha othathayoSiyellow 2014”
2014 BEACH PARTY
Public access R120
VIP R250 X 300
VIP secluded area with top stage visibility
Entertainment, entertainment and some more
PARTY TILL LATE
SABC 1 LIVE (ziwapi)
Umhlobo wene FM, True FM and UCR FM
50 free tickets to local radio stations
Event competition ticket holders SMS to short number
PROPOSED LINE UP
Top local artist DJ’S
Big NUZ DJ Oskido
Proffessor Black coffe
Mafikizolo DJ Bongz
ANDILE FROM KHUMBUL’EKHAYA
Naming sponsor R950 000
50 % brand coverage
Hospitality VIP 50 TICKETS
Set up morgue , gazebo, water bottles and other branding material
Event and brand activations at the malls and outlets