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The Lifecycle of a Pitch Media Relations Panel Cincinnati PRSA October 18, 2005

The Lifecycle of a Pitch Media Relations Panel Cincinnati PRSA October 18, 2005. Overview. Trends Getting Started The Pitch Follow-Up Q&A. Trends Impacting Media Relations. Citizen journalists New technology Media fragmentation Advertising is everywhere, 24/7.

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The Lifecycle of a Pitch Media Relations Panel Cincinnati PRSA October 18, 2005

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  1. The Lifecycle of a PitchMedia Relations PanelCincinnati PRSAOctober 18, 2005

  2. Overview • Trends • Getting Started • The Pitch • Follow-Up • Q&A

  3. Trends Impacting Media Relations • Citizen journalists • New technology • Media fragmentation • Advertising is everywhere, 24/7

  4. Getting Started: Know it all • Know… • yourself • the news • your story • your targeted media

  5. The Pitch: Not so fast! • Is your story newsworthy? • “Who cares?” • The pitch planner: • Key points to make • Outlines process • Sets expectations

  6. The Pitch: Go for it • Make the pitch • Wait • Follow-up with value

  7. Contact: Now the work begins • Reporter responds • Learn key facts • Outline next steps

  8. Briefing: Pre-interview • Identify best source • Create briefing document • Set up pre- and post- interview time

  9. Interview: Just before the starting gun • Media train, if necessary • Think in soundbites • Focus on likability/credibility • Be confident • Listen carefully • Bridge to key messages • Make “the clubhouse turn” • Practice, practice, practice

  10. Interview: Game On • Your role in the interview • Guiding reporter and interviewee • Post-interview briefing • Reporter follow-up

  11. Article Appears • Best Case • Worst Case • No Case

  12. Article Appears: Best Case • Reporter follow up • Build on momentum • Merchandise it

  13. Article Appears: Worst Case • Reporter follow-up • Options • Source follow-up

  14. Article Appears: No Case • Reporter follow-up • Options • Source follow-up

  15. Review • Trends • Getting Started • The Pitch • Follow-Up • Q&A

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