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Unit 2 Business Enterprisee

Lead in. Reading: What kind of Business Enterprise is Best for You?. Unit 2 Business Enterprisee. Session1. Task 1. Task 2. Task 4. Task 3. Lead in. Section I. Task 1.

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Unit 2 Business Enterprisee

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  1. Lead in Reading: What kind of Business Enterprise is Best for You? Unit 2 Business Enterprisee Session1

  2. Task 1 Task 2 Task 4 Task 3 Lead in Section I

  3. Task 1 (2) Bill Gates：is co-founder, chairman and chief software architect 设计师of Microsoft, the most successful software company in the world. (1) Warren Edward Buffett华伦·艾德华·巴菲特: is a U.S. investor, businessman, and philanthropist.慈善家/ charitarian He is one of the most successful investors in history, the largest shareholder and C.E.O. of Berkshire Hathaway伯克希尔·哈撒韦公司, and in 2008 was ranked by Forbes<财富(福布斯)>>杂志as the richest person in the world.

  4. Task 1 (4)Orpah Winfrey奥普拉·温弗莉: is the most successful female talk show host in American TV history. She is the executive officer, and chairman of Harpo Productions.哈泼娱乐集团 (3) Michael Dell ：is the founder and CEO of Dell computer corporation that is the world’s largest direct 直销company.

  5. Task 1 (6) Jack Welch: is the Former chairman and chief executive officer, General Electric Company. (5) Li Ka-shing guide Cheung Kong Holdings, Hutchison Whampoa Group, the Hong Kong Electric, Cheung Kong Infrastructure, such as Corporation, the world's richest Chinese, Chinese all over the world's most successful entrepreneurs统领长江实业、和黄集团、香港电灯、长江基建等集团公司，全球华人首富，全世界华人最成功的企业家。.

  6. Task 1 (9)Sir Richard Charles Nicholas Branson理查德布兰森:is an English industrialist实业家,, best known for his 维珍Virgin brand of over 360 companies. (7)Steve Jobs史蒂夫 乔布斯: is the co-founder and CEO of Apple and Pixar皮克斯. (8) Li Yanhong李彦宏("Robin Li”) CEO of the Chinese Internet search engine Baidu.com (BIDU).

  7. Task 2 Types of Business organization • 1 A__________________ is a person who runs a one-man business and takes all the profits and all the risks. • 2 A __________________ owns more than half the share capital of another company. • 3 A __________________ is a form of business in which two or more people share the risks and the profits in agreed proportions. sole trader holding company partnership

  8. Types of Business organization multinational corporation • 4 A ________________________ (MNC) is a firm that owns and controls production or services in more than one country. • 5 A_________________________(plc) must have a minimum share capital. Shares can be freely bought and sold by members of the public. • 6 An ________________________provides support services for firms engaged in exporting. This may include warehousing, shipping, insuring and billing on behalf of the client.  public limited company export trading company

  9. 7 Shares of a ________________________(Ltd. Co.) can not be freely offered to the general public. Nor can shares be transferred between members without the consent of the other shareholders. 8 A __________________ joins together two or more individuals or companies for the purpose of executing a particular business undertaking. All parties agree to share in the profits and losses of the enterprise. Types of Business organization private limited company joint venture

  10. Task 3 (1) MTR Corporation Limited香港铁路有限公司简称港铁公司 The Group's principal activities are constructing and operating mass transit railway公共交通, 公共交通工具(总称) 大量客运system in Hong Kong. (2) The Coca-Cola Company (NYSE New York Stock Exchange 纽约证券交易所: KO) is the world's largest beverage company, largest manufacturer, distributor and marketer市场商人of non-alcoholic beverage in the world and is one of the largest corporations in the United States.

  11. Task 3 (3) Shanghai Volkswagen Automotive Co., Ltd. (SVW) is a joint venture company between Volkswagen Group and Shanghai Automotive Industry Corporation上海汽车工业（集团） (SAIC) established in 1984. (4) FedEx Corporation provides transportation, e-commerce, and business services in the United States and internationally. It operates in four segments: FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services. 5) KFC Corporation: a Franchise

  12. Task 3 (5) KFC Corporation, based in Louisville, Ky.路易(斯)维尔[美国肯塔基州北部城市] , is the world`s most popular chicken restaurant chain specializing in Original Recipe,处方Extra Crispy松脆的and Original Recipe Strips with home-style sides, Honey BBQ吃烤烧肉的野餐Wings, and freshly made chicken sandwiches. (6) Shenzhen Development Bank (SDB) Co.Ltd was the first Chinese bank to receive significant foreign investment A joint venture with Hyundai 现代provides auto financing.

  13. The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and privately-held companies for which revenues are publicly available. Task 4 The list of the Fortune Global 500 companies

  14. Task 4 The list of the Fortune Global 500 companies

  15. Task 4 The list of the Fortune Global 500 companies

  16. Introductory Remarks Warm up Discussion Practice Intensive Reading Reading Section Ⅱ

  17. Introductory Remarks A business (also called a company or an enterprise) is an organization formed for the purpose of making a profit from the sale of goods and/or services. Such an organization is predicated on systems of law governing contract and exchange, property rights, and incorporation. Sole ownerships, partnerships, or limited-liability companies (or corporations) are common forms of business enterprises. The management structure of business enterprises is customarily made up of Shareholders, Directors, CEO(chief executive officer), Senior executive officers, Middle /line managers.

  18. Warm up Discussion 1 Before you read, work in pairs and discuss the following questions. (1) Would you like to go into business alone or with a partner? (2) What are the jobs of a CEO in a business ?

  19. What Kind of Business Enterprise is Best for You? When starting a business, you must make a decision about which form of business organization and what kind of management structure will be best for you. Your better understanding of how each structure works opens the door for right decision (1). Here’s a rundown*of the most common forms of business ownership and structure of management: Forms of Business Enterprises Business enterprises customarily take one of three forms: sole ownerships, partnerships, or limited-liability companies (or corporations).

  20. In the first form, a single person holds the entire operation as his personal property and takes all the profits and all the risks. Most businesses are of this type. For example, plumbers, electricians, television repair people etc are typical sole traders. Nowadays lots of people are setting up their own businesses by creating small web-based companies working from home (2). The second form, the partnership, may have from 2 to 50 or more members, as in the case of large law firms, accounting firms and advertising agencies(3). Each partner may receive varying shares* of the profits depending on their investment or contribution (4); and each partner has total and unlimited personal liability of the debts incurred by the partnership. Whenever a member leaves or a new member is added, the firm must be restructured as a new partnership

  21. The third form, the limited-liability company (LLC), or corporation, is a for-profit, limited liability entity* that has a separate legal personality from its members. A corporation is owned by multiple shareholders and is supervised by a board of directors, which hires the business‘s managerial staff (5). In addition to privately-owned corporate models, there are state-owned corporate models (6). Mostlarge industrial and commercial organizations are limited-liability companies. Obviously it’s better for you to consult with your lawyer and/or accountant in each specific case to determine which form of organization best fits your needs. Of course, your initial choice is not unchangeable. You can start out as a sole trader or partnership and later, with the growth of your business, you can change your business to an LLC or a corporation.

  22. Management Structure of Business Enterprises Most enterprises can be divided into three parts (7): capital (shareholders); management and labour. The management structure can be represented as follows (8) : Shareholders are the owners of a company. They hold shares of stock in the company and receive a share of the profits as dividends*.

  23. Directors are the elected representatives* of shareholders to run the company (9). A director is a senior manager who is under the authority of the Chairperson or President (10). The Board of Directors is responsible for deciding overall company policy and capital expenditure (11). Executive directors are concerned with the day-to-day running of the business(12), Non-executive directors provide regular advice to the company but are not directly involved in the day-to-day supervision of the company(13). The CEO or MD (Managing Director) is the link between the Board and senior management. Middle managers(also called Line manager) are in charge of running sections or department within a company (14). They are accountable* to senior management for their particular area of responsibility as illustrated in the organization chart(15).

  24. The management structure of a firm is designed to support the business aims of the firm. A reasonable management structure will promote the development of the company (16).

  25. Text analysis • In fact, Your better understanding of how each structure worksopens the doorforright decision. • 更很好地了解各部分是如何运作的有助于做出正确的决定。 Translation Word study open the door for: make something possible; to provide opportunities for e.g.: What he has done opens the door for Competition.

  26. Text analysis 2) Nowadays lots of people are setting up their own businesses by creating small web-based companies working from home. Translation 现在许多人在家里工作,通过网上开店开展自己的业务。 Word study set up: establish or found e.g.: Plenty of foreign firms have set up factories here.

  27. Text analysis 3)The second form, the partnership, may have from 2 to 50 or more members, as in the case of large law firms, accounting firms and advertising agencies. 第二种形式为合伙企业,由2至50个，或者更多的合伙人设立，如大型律师事务所、会计师事务所、广告代理公司。 in the case of: as for e.g.: It's the kind of story we think of as myth. But in the case of Lincoln, the story is true. Translation Analysis But asinthecaseof e-commerce, security will remain a major concern among enterprises. 但与电子商务的情况一样，安全性仍是各公司的关心重

  28. Text analysis 4)Each partner may receive varying shares of the profits depending on their investment or contribution…. Translation 每个合伙人可以得到不同的利润分成，这取决于他们的投资多少或所做出的贡献大小。 Word study varying：marked by difference e.g.: our products are varying in forms or shapes. depend on: rely on e.g.: All living things depend on the sun for their growth.

  29. Text analysis 5)A corporation is owned by multiple shareholders and is supervised by a board of directors, which hires the business's managerial staff. Translation 公司的所有权由多个股东拥有。董事会受公司股东的委托管理经营公司。公司管理人员由董事会聘任。 Word study supervise: watch and direct e.g.: I supervised the workers loading the lorry. managerial staff: all those concerned in managing an industry, enterprise, etc e.g.：Management training programmes are organized for managerial staff at various managerial levels.

  30. Text analysis 6)In addition to privately-owned corporate models, there are state-owned corporate models. 除了私营企业模式,还有国有企业模型。 Translation Word study In addition to：besides e.g.: The union leaders asked for paid holidays in addition to the usual wage increase.

  31. Text analysis 7) Most enterprises can be divided into three parts: …大部分企业可分为三部分。 be divided into: be separated into e.g.: The investigator will be divided into three groups. Translation Word study

  32. Text analysis 8)The management structure can be represented as follows: …. 管理结构如下所示。 represent：take the place of or be parallel or equivalent to; stand for e.g.: The rose represents England. Translation Word study

  33. Text analysis 9) Directors are the elected representatives of shareholders to run the company. 董事作为股东代表被选出来经营公司。 run: to be in charge of; manage e.g.: They ran the kindergarten extremely well. Translation Word study

  34. Text analysis 10) A director is a senior manager who is under the authority of the Chairperson or President. 董事属于高级经理，由主席或董事长授权。 under the authority of: responsible to e.g.: we can sell the product under the authority of the brand owner.品牌拥有者 Translation Word study

  35. Text analysis 11) The Board of Directors is responsible for deciding overall company policy and capital expenditure. 。 董事会负责整个公司的政策制定和资本支出。 be responsible for: be the cause or source of e.g.: He should be responsible for that. services. Translation Analysis

  36. Text analysis 12) Executive directors are concerned with the day-to-day running of the business. 执行董事关心日常运营业务。 be concerned with: worry; trouble e.g.: He was concerned with moral principles, not profits. Translation Word study

  37. Text analysis 13) Non-executive directors provide regular advice to the company but are not directly involved in the day to day supervision of the company. 非执行董事定期为公司提供建议,但并不直接参与公司的日常监理。 be involved in: be connected with e.g.: They were involved in a long legal wrangle over payment. Translation Word study

  38. Text analysis 14) Middle managers(also called Line manager) are in charge of running sections or department within a company. 中层管理人员负责公司内部各部分或部门的经营。 in charge of：in a position of responsibility e.g.: I am in charge of financial affairs. Translation Word study

  39. Text analysis 15) They are accountable to senior management for their particular area of responsibility as illustrated in the organization chart. 他们对高层管理人员就某一特定的责任范围负责。责任范围如组织结构图所示。 are accountable to sb. for ：be responsible to sb. for e.g.: The organization was held accountable for the mistakes. Translation Word study

  40. Text analysis 16)A reasonable management structure will promote the development of the company. 合理的管理结构将促进公司的发展。 promote: contribute to the progress or growth of e.g.: The government decided to promote public welfare. Translation Word study

  41. Practice 2 Read the text and finish the following comprehensive tasks. (1)What are the common types of business enterprises? (2) Which form of business enterprises is used by most business enterprises？ (3) Most enterprises can be divided into three parts. What are they? (4) Explain the relationship between shareholders, directors and CEO. (5) Make a list of the departments and positions in a company. Keys

  42. 3 Read the text again and decide if the following statements are true (T) or false (F). • (1) All Schools are business enterprises? • (2) Most businesses are partnership. • (3) Your initial choice of a business structure is necessarily • permanent. • (4) In a corporation, shareholders hire directors to supervise the • firm. • (5) CEO are concerned with the day-to-day running of the firm. F T F T F

  43. Keys for comprehensive tasks • Business enterprises customarily take one of three forms: sole ownerships, partnerships, or limited-liability companies (or corporations). • Most businesses are of sole ownerships. • Most enterprises can be divided into three parts: capital (shareholders); management; labour. • Shareholders are the owners of a company. Directors are the elected representatives of shareholders to run the company. The CEO is the link between the Board and senior management. If you were to create a traditional hierarchy chart, it would be in the following order: Shareholders; Board of directors; CEO; Senior Management

  44. Keys for comprehensive tasks (5)

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