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TWITTER

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TWITTER

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Presentation Transcript

  1. TWITTER Social media websites are not online catalogues and cannot be measured as such.

  2. Twitter as Third World Order: Linkosophy Twitter

  3. Heuristics Report Card Why and What Findable: C+ Learnable: A Valuable: B This doesn’t tell us about the user relationship!

  4. Why and What Business Model: • Business = Makin' Money • Twitter isn't a pay service, so... • Who are Twitter's customers? • What value propositions/resources/activities does Twitter provide?

  5. Revenue Customers

  6. Content Customers

  7. “Conversation is King, content is just something to talk about.” Cory Doctorow Quote taken from Linkosophy Picture from Wikipedia

  8. Who

  9. Who I love Tweeting with you! People only love me for what I can do for them!

  10. User Test We learned how user friendly Twitter’s features are, but we did not learn about the overall Twitter user-to-user experience

  11. How: Wireframes and Blueprints • Architecturedefines the experience • Design refines and tailors the experience

  12. Conclusion ?