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Developing, Selling and Producing A Project

This guide explores the intricate process of developing, selling, and producing media projects, covering essential aspects from writing scripts to pitching ideas for television and film. Learn about financial realities, production meetings, character development, and the importance of networking and internships. Discover how to navigate various distribution outlets including traditional broadcast, syndication, and digital platforms. Gain insights into production stages, budgeting, and casting crew. This resource is invaluable for aspiring writers and producers looking to break into the media industry.

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Developing, Selling and Producing A Project

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  1. Developing, Selling and Producing A Project RTV 322

  2. Outlets for Distribution • Networks • Traditional Broadcast / Cable • Terrestrial Stations • Syndication • First - run / off-network / MOW • Theatrical • Co-productions / International • DVD / You Tube / Internet? • Mobile Media? Netflix and similar…

  3. Finding or Writing the Script • Film style format (software like Movie Magic Screenwriter of Final Draft) • Lots of scripts (screenplays) -- Very few good ones • Financial Realities (lose money, upfront funding, co-production deals) • Getting started as a writer • Major Studio / Independent • Produced where? (Friday Night Lights, Lying Game as examples)

  4. Script Development Basics • Feature / Dramas • Exposition, Scene & Sequel • Mini-movies / Scenes / Breaks / arcs • Pacing / ‘Make it punch and pop’ • Character Development must drive story • Hollywood Formula • Sit-com example • Head Writer / Table Read / Points on a board, re-writes, credits

  5. Pitch Your Project for TV • The Pitch (who and how) • Concept / Treatment • Step Deal (‘greenlighting’) • Development • ‘Notes’ • Pilot / presentation film • Testing • License fee / ownership • Cancellation

  6. Related Terms • above the line, below the line, residuals, production house, local market (terrestrial) stations/markets, network, off-network syndication, first run syndication, O&O, affiliate, Nielsen, number of local TV markets • cable TV vs. IPTV, vs. DBS, U-verse and FiOS, DISH Network and DirecTV

  7. Related Terms • When is Prime Time? Why is it so important? • How many episodes of a Prime Time network TV show are produced a season? • Who owns the shows? • National vs. local programs

  8. The Production Meeting • TV Show: Producer …. Theatrical Movie: Director / UPM • Example, Feature: at the Production Meeting • UPM, Producer, Director, AD, DP, VFX, Location Manager, Stunt Coordinator, Production Designer, Property Master, Transportation, Costume Designer… (are the actors there?) • What are they doing? • Page by page through the script and identifying how and where everything will be done • Production Stages -- most important

  9. Scheduling Budgeting Hiring Cast & Crew Scouting Locations Set & Costume Design Planning Hair & Make-up Finding Props Building Effects Planning Sound Securing & Checking Equipment Obtaining Rights Arranging Food & Travel Buying Insurance Planning The Shoot

  10. How Can You Get Into the Business? • Networking (news workshop, NBS Regional) • Internships, Fellowships • NATPE, ATAS, IRTS, RTNDA, etc. • Texas Film Commission site • Part Time Jobs • Enthusiasm and willing to ‘pay your dues’ • Willing to live where the jobs are, and travel • Local markets and news 

  11. Local station production • Newscasts • Talk Shows? Game Shows? Variety? • Local Sports • Hyperlocal – multicast channels • Promotions / advertising • Versus local production house

  12. Other Local Market Production • Production House • Audio, video/film, content specialization • Corporate Media (health example) • Advertising Agencies and boutiques • Primedia example • Austin Studios example

  13. Back to the networking • Shadowing • Internships • Part time jobs • Mandy.com (explore) • Texas Film Commission (explore) • TAB and similar (explore) • ###

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