Designing Effective Surveys with Qualtrics

1. Designing Effective Surveys with Qualtrics Gareth Johns IT Skills Development Advisor

2. Use Qualtrics software to create, distribute and analyse surveys that effectively capture the data you require. Course Aim

3. Getting to know you • Open your email to complete survey: • portal.office.com • or tinyurl.com/CMet-Q-Welcome Qualtrics • cardiffmet.qualtrics.com

4. Objectives – Session I • By the end of this session you should be able to: • Plan the design and structure of a survey to capture data in a coherent way. • Use Qualtrics to create a range of question types, including: Multiple Choice, Text Entry, Matrix Tables, Sliders and Rank Order. • Utilise survey logic to adjust survey flow and question content, as determined by earlier responses. • Share and collaborate on surveys with colleagues. • Customise the Look & Feel of a survey. • Adhere to good survey design practices to gather the data you require, effectively.

5. Objectives – Session II • By the end of this session you should be able to: • Use blocks and survey flow to arrange and order a survey. • Distribute a survey in a range of ways, including anonymous distribution, email and through social media. • View and download survey response data. • Utilise reporting tools to analyse and present survey data.

6. Creating Surveys and Questions

7. Question Types and Simple Logic

8. Likert scale • A Likert scale can be used to measure behaviour and (especially) attitude. Comprised of several Likert items; statements that respondents evaluate and respond to – typically by agreeing or disagreeing.

9. Likert scale (2/4) • Results for each Likert item can be analysed individually… • …or summed into a Likert scale to establish a wider measure of the attitude.

10. Display Logic and Piped Text

11. Look and Feel

12. Sharing Projects

13. Revision

14. Blocks and Survey Flow

15. Distribution

16. Embedded Data

17. Response Data

18. Reporting

19. Recap – Session I • By the end of this session you should be able to: • Plan the design and structure of a survey to capture data in a coherent way. • Use Qualtrics to create a range of question types, including: Multiple Choice, Text Entry, Matrix Tables, Sliders and Rank Order. • Utilise survey logic to adjust survey flow and question content, as determined by earlier responses. • Share and collaborate on surveys with colleagues. • Customise the Look & Feel of a survey. • Adhere to good survey design practices to gather the data you require, effectively.

20. Recap – Session II • By the end of this session you should be able to: • Use blocks and survey flow to arrange and order a survey. • Distribute a survey in a range of ways, including anonymous distribution, email “panels” and through social media. • View, download and create basic reports of survey data. • Utilise the new reporting tools to analyse and present survey data.

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22. Survey Methodology Qualtrics resources - https://www.qualtrics.com/support/research-resources/survey-basics/ Books • Blair, J., Czaja, R., Blair, E. (2014) Designing Surveys: A Guide to Decisions and Procedures. London: Sage Publications. • Oppenheim, A. (1992) Questionnaire Design, Interviewing and Attitude Measurement. New edition. New York: Cassell • Brace, I. (2008) Questionnaire design: how to plan, structure and write survey material for effective market research. Kogan Page: London. • Visser, P., Krosnick, J., Lavrakas, P. (2000). ‘Survey research’ in Reis, H. ; Judd, C. (eds) Handbook of research methods in social and personality psychology. , (pp. 223-252). Cambridge University Press New York

23. Additional Information Session hand outs and other resources available at: study.cardiffmet.ac.uk/Help/Training/

24. Contact Us 029 2041 7000 7000 training@cardiffmet.ac.uk Visit an IT Advisor in the Learning Centres