1 / 13

Business Communication

Business Communication. An Introduction. By Ms Cheryl. ANY COMMUNICATION. Build Partnerships Intellectual resources Promote Product, service and organization With the objective of creating value in the business. BC Body of Knowledge.

jphifer
Download Presentation

Business Communication

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Business Communication An Introduction By Ms Cheryl

  2. ANY COMMUNICATION Build • Partnerships • Intellectual resources Promote • Product, service and organization With the objective of creating value in the business

  3. BC Body of Knowledge Encompassed a huge body of knowledge both internally and externally INTERNAL EXTERNAL

  4. INTERNAL COMMUNICATION INTERNAL Employee Motivation Corporate Vision Strategies Shared Values Plans Corporate Culture

  5. EXTERNAL COMMUNICATION EXTERNAL Business Negotiations Branding Media Relations Marketing Public Relations Advertising Customer Relations

  6. BC BC is basically how well we communicate within a business environment in the environment of constant change in communications

  7. The Story of Ratner, G Commented that Company’s cheaper jewellery products=cheap Consequences; • Reports in national press (front page headlines) Short term; • Immediate effects on sales was positive despite bad publicity Long term; • People associate gifts from the company =cheap rubbish during economy melt-down • Sales slumped • Company image suffered

  8. The Story of Ratner, Gerald The irony was that Ratner had used these remarks before in speeches and had been quoted in the financial press. But this time the comments made front pages in the popular papers. As he later reflected, ‘Because of one ill-judged joke, 25,000 people lost their jobs’ (quoted in Tibbals, 1999 pg 192)

  9. Communication This story demonstrates how you communicate to the world about your company greatly impacts your everyday business How do you ensure you are on the right track? How do you ensure that it is communicated well?

  10. Continuation… What is Communication? SHARED MEANING VERBAL NON-VERBAL How do you achieve shared meaning?

  11. ART 0F C0MMUNICATION By finding the most effective way of communicating HOW DO YOU COMMUNICATE EFFECTIVELY?

  12. Discussion • Discuss the importance of shared meaning in an organization and how it can be achieved. Do a sketch/act that demonstrates how shared meaning is achieved in the workplace • Debate on the following; • Written VS Spoken Communication in business

  13. Questions • Why is communication important in a business environment? • What factors compromise communication? • What kind of problems of communicating across boundaries can occur in a business? • What is the importance of written and spoken communication?

More Related