Business Communication

1. Business Communication MarjanArbab Lecturer, Dept Of Eco BUITEMS

2. Flow Of Communication • Internal Communication Exchange of Information and ideas within the Organization. • Levels: • Downward Organizational Decision from top level management to downward level. This motivates the employees to work more efficiently • Upward Getting feedback, reports, response from downward management to know the problems of the organization more closely. • Horizontal Flow that takes place between department, peers and employees about making projects, discussion between them, meetings, memos etc. Note: These are all formal flow of communication within an organization.

3. Informal Internal Comm. • Grapevine: “An informal network of Communication that people use to communicate rumors, gossips and casual way of conversation among peers” • This is most of the times an important source of information. • External Communication : • Outisde the Org: • Proposals , reports , telephone call, creating goodwill etc

4. Various Aspects of External Comm. Media unions Stockholders Customer The Org. Foreign Govt How An Organization Communicates Externally Distributors Retailers

5. Preparing Effective Business Messages Five Planning Steps • Define the purpose of the Message: • Informational • Persuasive • Agreement/ Negotiation • Analyze Your Audience- Readers or listeners • Meeting the needs of your Readers • Keep in mind : Who are they ? • How big is the audience? • How Good are they at the subject your are discussing? etc

6. Cont. 3. Choose the ideas to Include: • Consider your audience view point • Put yourself in place of your Listener/Reader • Ask your colleague/ Employees Etc. 4. Collect data to Support your Ideas • Be sure the info is accurate • Select Authentic Data • Choose Appropriate channels

7. Contd. 5. Outline-Organize Your Message: • Sequence of Information • Sentence Structure • Keeping Written or Oral language morally and Ethically Correct

8. Business Letter Example