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Heineken’s ‘New Friends’ Shows Life is for those who Live the Unexpected

In its new spot among a series of TVCs and outdoor branding, the beer brand, Heineken raises a toast to spontaneity and says " Cheers to the Unexpected

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Heineken’s ‘New Friends’ Shows Life is for those who Live the Unexpected

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  1. Heineken’s ‘New Friends’ Shows Life is for those who Live the Unexpected The new U.S.-centric campaign "Cheers to the Unexpected" by Heineken is a toast for spontaneity and life's adventure. This latest location, produced by Public is Worldwide New York, "New Mates" celebrates those unexpected moments in life that take us by surprise. The idea is to take advantage of these moments as they can be much more delightful than we 'd ever anticipated Every moment we live, life is more exciting anyway. The man in 'New Friends' had planned to attend a boring party in Room No.9 with a bottle of wine in his hand, in hopes of potentially addressing some exciting things. It turns out that due to a minor confusion in the room number, he is a part of an eventful, lively party in which a crisp Heineken is handed over. The party is so wild that neither he nor anyone else in the party acknowledges he has come to the wrong ground. He soon becomes the party's life and is seen in the crowd dancing cheerfully. It's only towards the end that he gets to realize he was in a wrong crowd, but by that time it turned out to be one of his best nights where he made some new friends.

  2. The ad reminds drinkers from Heineken that "the wrong party is sometimes the right party." A series of digital commercials, outdoor ads and TVCs have been introduced by the beer company, stressing how those unexpected moments offer real joy. So the fun is to accept these little adventures to improve the thrill of living. Heineken USA's Chief Marketing Officer, Jonnie Cahill said in a statement, "Life is not about going down a road. It's about understanding the moments we never anticipated at times. We bring that to life with 'Cheers to the Unexpected,' showcasing how beer and Heineken can bring people together and raise a glass to the surprise moments that make life worth celebrating The Original Article Is published Here: https://bit.ly/2X9Q3DC

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