Heineken

1. Heineken

2. Overview • Heineken is the third largest distributor of beer in the world. • In the United States, it is called Heineken and in Indonesia, it is called BirBintang. • The target market is anyone of drinking age.

3. Product • Heineken is the second most imported beer in the United States next to Corona. • BirBintang is the largest beer distributor in Indonesia • Bintang is often comapred to Heineken in taste and the bottles are similar. • Both are lager beers and have high quality ingredients.

4. Price • Heineken is $3.00 for a big bottle in the United States • BirBintang is $1.50 for a big bottle in Indonesia. • In restaurants, the prices for both beers are a lot higher.

5. Promotion • Heineken cut deals to distribute their beer worldwide. • Heineken bought a majority share of Bintang in Indonesia in 1936. • Bintang and Heineken both use commercials to promote their product. • The focus for these commercials are younger people and working people.

6. Place • Heineken has breweries around the world including Indonesia. • Bintang is accessible everywhere in Indonesia and the same with Heineken in the United States.

7. Remember to drink responsibly

8. References • http://www.youtube.com/watch?v=yIutgtzwhAc • http://www.youtube.com/watch?v=3GKfWq38SHc • http://www.heineken.com/us/en/our-beer/products-lager.aspx • http://birbintang.co.id/en/ • http://en.wikipedia.org/wiki/Heineken_International • http://en.wikipedia.org/wiki/Bir_bintang