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The Carter Malone Group, LLC. Controlling How the Cookie Crumbles The Cookies are Baked… How Do you Move them off the Shelf?. Presented by Deidre Malone The Carter Malone Group. Controlling How The Cookie Crumbles. How are you going to market your new business?.

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the carter malone group llc

The Carter Malone Group, LLC

Controlling How the Cookie Crumbles

The Cookies are Baked…

How Do you Move them off the Shelf?

Presented by Deidre Malone

The Carter Malone Group

controlling how the cookie crumbles

Controlling How The Cookie Crumbles

How are you going to market your new business?

controlling how the cookie crumbles1

Controlling How The Cookie Crumbles

.

Tactics

  • Public Relations
  • Marketing
  • Advertising
  • Social Media
controlling how the cookie crumbles2

Controlling How The Cookie Crumbles

.

Public Relations

Simple and straightforward, this definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing “mutually beneficial relationships.”

controlling how the cookie crumbles3

Controlling How The Cookie Crumbles

Public Relations

  • Media Kit
  • Opening Business News Release
  • Media Placements
  • Building the Brand
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Controlling How The Cookie Crumbles

Marketing

.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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Controlling How The Cookie Crumbles

Marketing (Grassroots)

  • Email Blast
  • Flyers/Postcards
  • Blog
  • Website
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Controlling How The Cookie Crumbles

Advertising

.

The act or practice of calling public attention to 

one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over

 radio or television, on billboards, etc.:

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Controlling How The Cookie Crumbles

Advertising

  • Radio
  • TV
  • Print Ads
  • Online Ads
  • Billboards
  • Social Media Ads
  • Direct Mail
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Controlling How The Cookie Crumbles

Social Media

.

Forms of electronic communication

(as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)

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Controlling How The Cookie Crumbles

Social Media

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
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Controlling How The Cookie Crumbles

How do you know which Tactic worked?

You survey and ask.