Peltier Water TM

1. Peltier WaterTM Electrolytes are essential to the maintenance of optimal health

2. Peltier WaterTMWhat is it? • Peltier WaterTMis a proprietary, electrolyte rich, liquid concentrate which contains essential nutrients vital to human health. Electrolytes are essential to the maintenance of optimal health

3. Peltier WaterTMWhat is it? • "...Fish, amphibian, and reptile, warm-blooded bird and mammal - each of us carries in our veins a salty stream in which the elements are combined in almost the same proportion as in sea water. This is our inheritance from the day, untold millions of years ago, when a remote ancestor, having progressed from the one-celled to the many-celled stage, first developed a circulatory system in which the fluid was merely the water of the sea.” From Rachel Carson’s “The Edge of the Sea“, 1962. Electrolytes are essential to the maintenance of optimal health

4. Peltier WaterTMWhat is it? • “In the same way, our lime-hardened skeletons are a heritage from the calcium-rich ocean of Cambrian time. Even the protoplasm that streams within each cell of our bodies has the chemical structure impressed upon living matter when the first simple creatures were brought forth in the ancient sea...“ From Rachel Carson’s “The Edge of the Sea“, 1962. Electrolytes are essential to the maintenance of optimal health

5. Peltier WaterTM • Rachel Carson’s assertions, spurred research into finding a product that matched this vision. • After searching unsuccessfully for such a product in the marketplace without success research began into the development of Peltier WaterTM. Electrolytes are essential to the maintenance of optimal health

6. Peltier WaterTMResearch and Innovation • Seventy five years of published research on the role of electrolytes in human health provided the framework for the development of Peltier WaterTM. • Also, the work of Dr. Björn Nordenström, M.D., Professor Emeritus of Diagnostic Radiology, Karolinska Institute and Hospital, Stockholm, Sweden and former Chairman of the Nobel Prize Committee in Medicine and Physics provided additional breakthroughs in the product’s development. Electrolytes are essential to the maintenance of optimal health

7. Dr. Nordenström’s Work Electrolytes are essential to the maintenance of optimal health

8. Peltier WaterTMResearch and Innovation • Dr. Nordenström’s work was considered to be 200 years ahead of his time in understanding how the human body worked and it influenced the maintenance of health. This assertion was made by 2-time Nobel Prize winner Dr. Linus Pauling. Electrolytes are essential to the maintenance of optimal health

9. What are Electrolytes? • An electrolyte is a fluid solution that conducts “electricity” in the human body. • The main electrolytes are: sodium, potassium, phosphorus, magnesium, calcium bicarbonate, chloride and sulfate. • It is the balance of these electrolytes that is one of the keys to maintaining optimal health. Electrolytes are essential to the maintenance of optimal health

10. What are Electrolytes? • Electrolytes rely on water. • “Water is the solvent in which most of the chemical reactions of life occur.” • "Water is compatible with more substances than any known solvent, and therefore it is an ideal medium for transporting nutrients in the cells and for the chemical reactions of cellular metabolism to take place." • Human Nutrition, Guthrie HA and Picciano MF, Mosby-Yearbook, St. Louis, 1995, p. 261 • Ruth L. Pike and Myrtle L. Brown, Nutrition: An Integrated Approach. John Wiley: New York, 1984, p. 197. Electrolytes are essential to the maintenance of optimal health

11. What are Electrolytes? • There are supposedly more cells in the body than stars in the universe and each cell is dependent on water and the proper ratio and concentration of electrolytes. Electrolytes are essential to the maintenance of optimal health

12. What are Electrolytes? • “…the level of one or more electrolytes in the body can stray far from the optimum before we become sufficiently aware of the problem to remedy it.” • Human Nutrition, Guthrie HA and Picciano MF, Mosby-Yearbook. St. Louis, 1995, p. 261 Electrolytes are essential to the maintenance of optimal health

13. What are Electrolytes? • According to one of the leading nutritional textbooks used by universities worldwide: “The maintenance of body fluid and electrolytes is of vital importance for sound health and nutrition.” • Advanced Nutrition and Human Metabolism, 2nd Ed. Groff, Gropper and Hunt, West Publishing Company, St. Paul, 1995, p. 430. Electrolytes are essential to the maintenance of optimal health

14. Peltier WaterTMWhat makes Peltier Water unique • Peltier WaterTMhas a proportional balance of sodium, potassium, magnesium, chlorides, bicarbonates, phosphorus and sulfates. • Each of these electrolytes have been established as important in the maintenance of optimal wellness. Electrolytes are essential to the maintenance of optimal health

15. Peltier WaterTMUnique Qualities • What makes Peltier WaterTM unique is that it contains the proper proportion of electrolytes needed by most cells. • During manufacture a series of proprietary steps are taken to introduce each electrolyte according to strict formulation operation procedures. • This method of formulation remains unique in the marketplace among similar products. Electrolytes are essential to the maintenance of optimal health

16. Electrolyte Salts What they are and how they effect optimal wellness in humans. Electrolytes are essential to the maintenance of optimal health

17. Sodium • Sodium is an essential mineral necessary for the transport of nutrients within the body. • However, in the American diet, excessive intake of sodium is not only common but at times, extraordinary. Electrolytes are essential to the maintenance of optimal health

18. 4 Chicken Nuggets w/cheddar cheese = 2200 mg 10 Potato Chips = 1028 mg 1 Sports Drink = 96 mg This one meal = 3324 mgs! People are taking 2 – 3 times the amount of sodium recommended by expert panels. The Recommended Daily Allowance (RDA) of sodium is 2400 mgs or less. The meal on the left already exceeds this amount. SodiumExample of a Processed Food Meal Electrolytes are essential to the maintenance of optimal health

19. Sodium • According to the American Dietetic Association, “…most of the sodium that Americans consume comes from processed or prepared foods, not from the salt shaker at the kitchen table.” • The American Dietetic Association’s Complete Food and Nutrition Guide, Chronimed Publishing, Minneapolis, 1996, p. 154. Electrolytes are essential to the maintenance of optimal health

20. Sodium • The amount of Sodium in processed foods is of major concern. • The chart on the right shows the difference between a fast-food lunch (1630 mg of Sodium) and a made at home non processed lunch (200 mg). Electrolytes are essential to the maintenance of optimal health

21. Sodium • The amount of sodium a fast food meal provides can easily be 70% to 150% of the US RDA of sodium for adults. Add a fast food breakfast and dinner and the amount climbs. Think of doing this over and over for 10 or 20 years and you can appreciate the implications. Electrolytes are essential to the maintenance of optimal health

22. Sodium • Because of the excesses of sodium in the American diet, Peltier WaterTM was designed to have a low amount of sodium per serving (64 mg). • But it is the balance with potassium that makes this formula even more unique. Electrolytes are essential to the maintenance of optimal health

23. Potassium • According to nutrition experts: “It is possible that maintaining potassium intake at a level equal to sodium intake (a Sodium/Potassium intake ratio of 1:1) may protect against the adverse effects of high sodium intake.” • Human Nutrition, Guthrie HA and Picciano MF, Mosby , 1995. • Stamler J et al: Intersalt study findings: public health and medical care implications, Hypertension, 14:570, 1989. Electrolytes are essential to the maintenance of optimal health

24. Potassium and Magnesium Of further importance is the ratio of potassium to magnesium. • Potassium and magnesium acts as muscle relaxants in counterbalance to calcium and sodium which act as muscle contractants. • But this is only the beginning of the discussion of one of the most important electrolytes, namely magnesium. Electrolytes are essential to the maintenance of optimal health

25. Magnesium Magnesium is one of the most important electrolytes of all. • Serves as an important part of more than 300 enzymes in the human body essential to optimal functioning.* • An enzyme is a protein that affects the speed of a metabolic reaction. The proper functioning of enzymes are essential to the maintenance of health. • The American Dietetic Association’s Complete Food and Nutrition Guide, Chronimed Publishing, Minneapolis, 1996, p. 96. Electrolytes are essential to the maintenance of optimal health

26. Magnesium • Imagine being bumped into. • Now imagine getting bumped into 10,000 times faster. • Enzyme reactions in the body have to occur at great speeds to keep us healthy. • A mineral catalyst like magnesium is crucial to making these reactions happen at critical rates of speed. Electrolytes are essential to the maintenance of optimal health

27. Magnesium • “Helps maintain body cells in nerves and muscles.” • “Serves as a component of bones” • “The majority of magnesium is found in the bones.” • The American Dietetic Association’s Complete Food and Nutrition Guide, Chronimed Publishing, Minneapolis, 1996, p. 96. Electrolytes are essential to the maintenance of optimal health

28. Magnesium • The role of magnesium and health is so important that in 1971 the International Society for the Development of Research on Magnesium was founded. • Today, the peer-reviewed medical journal Magnesium, is found in scientific libraries worldwide. • Iannello, S and Belfiore F, Hypomagnesemia: A review of pathophysiological, clinical and therapeutical aspects, PanMinerva Med, 2001; 43:p. 177. Electrolytes are essential to the maintenance of optimal health

29. Magnesium • Peltier WaterTM has nearly 6 times the amount of magnesium reportedly found in the most popular sports drink on the market!1 • Two of the leading sports drinks contain no magnesium at all!2 • 1 Food Finder, ESHA Research, Salem, OR, 1995., p. 239. • 2 Whang R, Electrolyte and water metabolism in sports activities, Comp Ther, 1998; 24(1), p. 6. Electrolytes are essential to the maintenance of optimal health

30. Magnesium and Potassium • While participating in sporting activities, sweat losses of magnesium can be 10-25% of the daily loss. This can be very important to active adults engaged in sports and other outdoor activities. • “Avoidance of magnesium depletion is important for the proper maintenance of carbohydrate metabolism and for optimizing body potassium balance…” • Whang R, Electrolyte and water metabolism in sports activities, Comp Ther, 1998; 24(1), p. 6. Electrolytes are essential to the maintenance of optimal health

31. Peltier WaterTMSports • Joanna Chodorowska, an Athena Division (over 40) Tri-athlete, went from being an also ran in her events to consistently finishing in the top 3 after she switched from over the counter sports drinks to Peltier WaterTM. • Testimonial on file Electrolytes are essential to the maintenance of optimal health

32. Phosphorus • One rarely hears much about phosphorus yet it: Helps generate energy in every cell in your body… and acts as the main regulator of energy metabolism in your body’s organs.* • Further, “It is a major component of bones and teeth, second only to calcium.” • Also it, “Serves as part of DNA and RNA, which are your body’s master plan for cell growth and repair.” • The American Dietetic Association’s Complete Food and Nutrition Guide, Chronimed Publishing, Minneapolis, 1996, p. 96. Electrolytes are essential to the maintenance of optimal health

33. Chloride • Often, chloride, another important electrolyte is under appreciated. • It helps regulate fluids in and out of body cells. • Nutrition experts state that chloride… “is a component of stomach acid, helps with the digestion of your food and the absorption of nutrients.” i.e. hydrochloric acid • It also, “Helps transmit nerve impulses, or signals.”* • The American Dietetic Association’s Complete Food and Nutrition Guide, Chronimed Publishing, Minneapolis, 1996, p. 97. Electrolytes are essential to the maintenance of optimal health

34. Chloride • Unfortunately, the top 3 sports drinks contain 0 mg of chloride per serving.* • Peltier contains 72 mg per serving. • Whang R, Electrolyte and water metabolism in sports activities, Comp Ther, 1998; 24(1), p. 6. Electrolytes are essential to the maintenance of optimal health

35. Bicarbonate • Bicarbonates are important in keeping balance with chlorides in the body. • Research has suggested that the use of bicarbonates may be beneficial in the absorption of proteins and in short-term high intensity effort. • McNaughton L, Backs K, Palmer G, Strange N, Effects of chronic bicarbonate ingestion on the performance of high-intensity work, Eur J Appl Physiol, 1999, 80:333-336. Electrolytes are essential to the maintenance of optimal health

36. Sulfur • Although sulfur is present in every cell of the human body and is part of three essential vitamins (thiamine, pantothenic acid, biotin), and the powerful antioxidant lipoic acid, it is the most neglected nutrient in all electrolyte solutions in the market today. • Advanced Nutrition and Human Metabolism, 2nd Ed. Groff, Gropper and Hunt, West Publishing, St. Paul, 1995, p. 326. Electrolytes are essential to the maintenance of optimal health

37. Peltier WaterTMEnhancing Other Nutritional Products Of further importance: • Electrolytes are a key factor in utilization of amino acids, vitamins, and minerals and play a role in fatty acid metabolism such as when you consume fish or omega-3 rich fish oils. Electrolytes are essential to the maintenance of optimal health

38. You can add it to: Water Milk – Cow’s, Soy, Rice, Almond, Goat. Juice – Orange, Grapefruit, Grape, etc. Or drink it straight. You can cook with it in: Rice Soups Stews Vegetables Chili Anything that calls for water and salt Peltier WaterTM - There are 100’s of ways to use the product Electrolytes are essential to the maintenance of optimal health

39. Peltier WaterTM • The American Medical Association (AMA) wanted to lower normal body temperature from 98.6 to 98.0, not because it was healthier, but too few people were found to have “an ideal” body temperature. • This attempt to change what is considered an ideal temperature for humans has a great deal to do with one of the effects of Peltier WaterTM Electrolytes are essential to the maintenance of optimal health

40. Peltier WaterTM • Where did the name Peltier in the product name come from? • Answer. It was named after the eminent French physicist Jean Charles Peltier (1785-1845). • In 1834 he discovered that in an electrolyte solution with trace minerals, you could create heat or cold depending on the flow of the electrons. Electrolytes are essential to the maintenance of optimal health

41. Peltier WaterTM • It has been observed that maintaining “balanced electrolyte” levels in cells can result in normal temperature levels for almost all cells, even those located in extremities such as hands and feet. This may be the result of the Peltier Effect. It has been reported by people consuming Peltier WaterTM daily that “their hands and feet are no longer cold.” Electrolytes are essential to the maintenance of optimal health

42. Peltier WaterTM Behind every bottle is years of research. A formulation based on a proprietary production method creating a unique product. Electrolytes are essential to the maintenance of optimal health

43. Peltier WaterTM Electrolytes are essential to the maintenance of optimal health