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The A-magazine September 2009. The A-magazine. 693.000 readers* 50/50 men and women ”Long life expectancy” (weekend magazine) Maximum 25% advertisement Glossy paper Wide coverage and high frequency High credibility and quality. *Source: F&M 09/2.

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The A-magazine September 2009


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    1. The A-magazineSeptember 2009

    2. The A-magazine • 693.000 readers* • 50/50 men and women • ”Long life expectancy” (weekend magazine) • Maximum 25% advertisement • Glossy paper • Wide coverage and high frequency • High credibility and quality *Source: F&M 09/2

    3. Our readers are ”grown ups” that live in urban areas of the country... Geography Source: F&M 08/2

    4. ..and highly educated with high income Education Salary (NOK) Source:F&M 08/2

    5. Main findings from the reader survey 2009 • High score on liking: 90 % of the readers say they like • the magazine or like the magazine very much. • 44 % say they like the A-magazine better than VG Helg and DB Magazine • 91 % say they think the format of the magazine is suitable • 73 % say the paper quality is good • 80 % of the readers read more than half of the magazine

    6. The A-magazine maintains its strong profile VG helg DB mag A-mag Credible High quality Relaxing Versatile Entertaining Educative Engaging Exciting Reported: Amount of people who agree / partially agree with the statements Base: Readers of the magazines