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AN INTRODUCTION TO CORPORATE RESPONSIBILITY AIESEC EuroXPro 2006 Prague 21 March 2006 George Starcher, Presiden

PURPOSE of this session : . . . to further your understanding of corporate responsibility (CR) and to apply some of the basic concepts . . STRUCTURE OF THIS PRESENTATION. 1.What is Corporate Responsibility (CR)?2.The ?shareholder" vs ?stakeholder" concepts3.How do companies put this

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AN INTRODUCTION TO CORPORATE RESPONSIBILITY AIESEC EuroXPro 2006 Prague 21 March 2006 George Starcher, Presiden

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    1. AN INTRODUCTION TO CORPORATE RESPONSIBILITY AIESEC EuroXPro 2006 Prague 21 March 2006 George Starcher, President, European Baha’i Business Forum AN INTRODUCTION TO CORPORATE RESPONSIBILITY Prepared for EuroXPro 2006 21 March 2006 Prague 9 years ago: General Theme Conference Intensive workshops - 28 hours together In preparation, booklet on CSR and Business Success. Special revised edition prepared for this meeting.9 years ago: General Theme Conference Intensive workshops - 28 hours together In preparation, booklet on CSR and Business Success. Special revised edition prepared for this meeting.

    2. PURPOSE of this session : . . . to further your understanding of corporate responsibility (CR) and to apply some of the basic concepts

    3. STRUCTURE OF THIS PRESENTATION 1. What is Corporate Responsibility (CR)? 2. The “shareholder” vs “stakeholder” concepts 3. How do companies put this concept into practice? 4. What motivates companies to engage in CR? 5. The business case for CR. 6. SMEs are different. 7. Applying the concepts: What can I, We (NCs), They (AI)… do to deepen our understanding of CR? Two fundamentally different concepts or visions of the role of business in society.Two fundamentally different concepts or visions of the role of business in society.

    4. 1. WHAT IS CORPORATE RESPONSIBILITY? Definition 1: European Commission “a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis” CSR = social AND environmental considerations « Stakeholders » recognized « on a voluntary basis » not everyone agrees.CSR = social AND environmental considerations « Stakeholders » recognized « on a voluntary basis » not everyone agrees.

    5. 1. WHAT IS CORPORATE RESPONSIBILITY? Definition 1: European Commission “a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis” Definition 2: World Business Council for Sustainable Development “the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.” Continuing commitment - not a one-off campaign or project « behave ethically » - we will see what it means. WBCSD focus on « sustainability »: concern for future generationsContinuing commitment - not a one-off campaign or project « behave ethically » - we will see what it means. WBCSD focus on « sustainability »: concern for future generations

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