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Unlocking Possibilities in South Danish Tourism: Challenges, Solutions, and Strategic Insights

Explore the challenges faced by the South Danish tourism industry and discover potential solutions and strategic alternatives to foster growth. From converting hobbies into businesses to analyzing new market trends, this seminar by Professor Henrik Halkier delves into the multifaceted aspects of the tourism sector. Uncover the importance of coordination between public and private entities, enhancing infrastructure, and developing unique tourist experiences. Discover how to navigate organizational hurdles and leverage opportunities for sustainable and profitable tourism ventures in the South Danish ecosystem.

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Unlocking Possibilities in South Danish Tourism: Challenges, Solutions, and Strategic Insights

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  1. HVAD KAN VI LÆREaf tyskerne og andre internationale destinationer • 1. Udfordringer, og nok af dem? • 2. Flere turismeri det syddanske økosystem • 3. Fra strategiske alternativer til helhedstænkning? • 4. Organisatoriske udfordringer, private og offentlige Professor Henrik Halkier halkier@ihis.aau.dk

  2. SydDansk turisme: PROBLEMER OG MULIGHEDER • Fra hobby til erhverv • Fald i udenlandsk turisme • Vækst i international turisme • Væsentligt beskæftigelse • Internationalt erhverv • Nærliggende vækstforum prioritering

  3. FLERE TURISMERi det syddanske økosystem • Ferie/kystturisme • Natur/kulturattraktioner, privat/offentlig koordination, individuelle købere • Erhvervsturisme • Infrastruktur, professionelle købere/arrangører

  4. STRATEGISKE ALTERNATIVER,helhedstænkning? • Personligt værtskab, kvalitet • Mund-til-mund spredning • Andre gør arbejdet !?

  5. STRATEGISKE ALTERNATIVER,helhedstænkning? • Større indsats på eksisterende markeder • Nye markeder, digital bekvemmelighed • Konkurrent-analyse !?

  6. STRATEGISKE ALTERNATIVER,helhedstænkning? • Nye produkter/attraktioner/services • Destinationsudvikling, koordination? • Trends blandt turister !?

  7. STRATEGISKE ALTERNATIVER,helhedstænkning? • Ny oplevelsesrum: Autentiske, enestående • Eksisterende image som udfordring • Relevans for kompleks turisme?

  8. ORGANISATORISKE UDFORDRINGER, private og offentlige • 1) Er der et flagskib tilstede? • Ujævn erhvervsgeografi • Ulige samarbejder • Vækstlag, erhvervsfremme? • 2) Turismens politisk geografi • Tværkommunal win-win • Regional facilitering?

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