project that human voice n.
Download
Skip this Video
Download Presentation
Project That Human Voice

Loading in 2 Seconds...

play fullscreen
1 / 15

Project That Human Voice - PowerPoint PPT Presentation


  • 157 Views
  • Uploaded on

Canberra May 2006 DAC Heads of Information. Project That Human Voice. Country Office Communication Unlocking Political Will For The MDGs. POLITICS TO MAKE POVERTY HISTORY. Rt Hon Hilary Benn MP, UK International Development Secretary Speech 2 February 2006.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Project That Human Voice' - jonah-vega


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
project that human voice

Canberra May 2006 DAC Heads of Information

Project That Human Voice

Country Office Communication

Unlocking Political Will For The MDGs

politics to make poverty history
POLITICS TO MAKE POVERTY HISTORY

Rt Hon Hilary Benn MP,

UK International Development Secretary

Speech 2 February 2006

“If we don’t as donors understand the politics of the places where we work, then our task will be all the more difficult…. making progress is about making politics work. Politics determines the choices we make, what kind of society we wish…And it will be politics that will help to make poverty history”

politics voices of the poor

POLITICS & “VOICES OF THE POOR”

aspirations

vs

expectations gap

are usually ignored

CLOSING THE GAP NEEDS

Good two-way communication

and …… building “Political Will”

political indicators for mdg progress
POLITICAL INDICATORS FOR MDG PROGRESS
  • Citizen and State relationship – right (discuss with host government)
  • Citizen: informed - with voice
  • State: responsive, inclusive, accountable, serves the people.
pro poor political will
PRO-POOR POLITICAL WILL

Power distribution

  • Inclusion vs Exclusion
  • Participation
  • Voice and Accountability

Role of Communication

  • The Ties That Bind Citizen to State
the how of strategic communication
THE HOW OF STRATEGIC COMMUNICATION

Deep, empathetic understanding

of audience: social,

cultural, political environment

Right setting - right channels -

right timing

Credible, authoritative, attractive messenger, tuned in to audience

Frame logical coherent

arguments

Identify power, influence, pre-dispositions affecting outcome

of aid objectives

dfid country communication strategy
DFID COUNTRY COMMUNICATION STRATEGY

STRATEGIC

GoX and Civil Society promote CFSC

Advocacy: with GoX, notables and other donors

DFID Sectoral level Service Delivery and devolution media campaigns

Public Diplomacy: HMG wants a StablePeacefulProsperous X-istan

FCO/DFID London Press Office Good News Stories etc.

TACTICAL

Eamoinn Taylor, DFID / WaSD

bangladesh stakeholder map
BANGLADESH STAKEHOLDER MAP

Lo - Support - Hi

Lo - Influence - Hi

the communication process
THE COMMUNICATION PROCESS

Set the agenda

2. Who are our target audiences?

Do WE need to

Change first?

3. What are their current attitudes?

[Baseline data]

4. What do we need to tell them?

[Messages]

1. What do we

want them

to DO!!?

[Objectives]

WIFM – “What’s in it for me?”

5. What are the best ways of telling them?

[Channels]

6. How are we going to do it?

[Strategy]

7. DO IT!!!

8. Is the message getting through

[M and E]

9. What do we need to say/do now?

Adapted from Kevin Murray/Bell Pottinger

dfid cfd agenda 2006
DFID CfD AGENDA 2006
  • Staff Training: … rolling
  • Call down practitioners … in place
  • Communication Guidance: Publish Soon
  • Annual Comms Conference
  • Continuous Learning via M and E
  • Establish a Trust Fund with W Bank
implications for dfid country programmes

IMPLICATIONS FOR DFID COUNTRY PROGRAMMES

Publish credible CfD doctrine

Embed doctrine

Be Politically Savvy

Staff CFSC aware (trained)

Map the broadcast media revolution

canberra cfd discussion
CANBERRA CfD DISCUSSION
  • Host Government responsible for CfD
  • Stable political settlement
  • Good CfD in interests of all.
  • CfD central to policy dialogue
  • Implications for Paris Declaration?
  • Donors obliged to engage with host population? Discuss.
cfd in dfid 2006
CfD in DFID 2006

It’s Work in Progress

or

The End

Of

The Beginning