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INFO 330. What’s IA?. User Experience (UX) vs. IA. http://uxmag.com/articles/content-strategy-and-ux-a-modern-love-story. http://andrearicheson.org/wordpress/?p=160. The Information Architecture Process. http://www.sitepoint.com/the-web-design-process-part-2-information-architecture/.

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info 330

INFO 330

What’s IA?

user experience ux vs ia
User Experience (UX) vs. IA

http://uxmag.com/articles/content-strategy-and-ux-a-modern-love-story

http://andrearicheson.org/wordpress/?p=160

the information architecture process
The Information Architecture Process

http://www.sitepoint.com/the-web-design-process-part-2-information-architecture/

http://www.egov.vic.gov.au/victorian-government-resources/website-management-framework-wmf-/government-website-guidelines-victoria/support-resources-information-architecture-process-diagram.html

just how confused are we

Just how confused are we?

http://www.youtube.com/watch?v=D0EMpuEEGhg

information architecture explained

Information Architecture Explained

Groups of 3

Watch this prezi,

What’s the three most important points?

http://prezi.com/aafmvya6bk7t/understanding-information-architecture/

how do we info people get our hands around anything

How do we (info people) get our hands around anything?

What is it?

What is in it?

How is it different?

let s make it simple
let’s make it simple

A la English

  • Information: The common forms of knowledge artifacts we find around us
  • Architecture: The art and science of designing structures.
  • Information Architecture: The art and science of designing information structures.
what s in it
What’s in it?
  • Defining
    • Users, content, systems
  • Organizing
    • Indexes, taxonomies, associations, sequences, thesauri.
  • Naming (Labeling )
    • Controls, areas, navigation
how s it different than
How’s it different than
  • Software development: Implements the structures that an IA creates
  • X management systems
    • Content, asset, record, document, data, knowledge, etc.
  • Web sites
    • The Web is what made IA so hot, but it is only the first stop.
  • Libraries and information science
    • IA came from library science but has moved on to embrace a world of other stuff.
how to sum it all up
How to sum it all up?

IA is about info:

  • Representation
    • What “types” of info do we have?
    • What are the “attributes” of each type?
  • Organization
    • How do we amass items of each type?
    • How do items relate to each other?
  • Presentation
    • How should we show an item of info?
    • How should people get to the item they want?
content strategy
Content Strategy

http://www.richardingram.co.uk/downloads/content_strategy_app_2038.png

analytics
Analytics

http://www.virtuosonline.com/services/strategy/conversion/conversion-optimization-consulting.php

http://www.pepperbytes.net/services/online_marketing_seo.html

http://www.webivore.com/google_web_analytics_analysis.htm

slide14
SEO

Very popular

Not popular

popular

http://contactdubai.com/seo/what-is-offpage-seo-and-how-can-it-help-you-to-rank-higher