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Ad Awareness: Drinks
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Ad Awareness: Drinks. Radio increases ad awareness by 92% for Drinks campaigns. Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads. Base: 28 Drinks campaigns; average Drinks radio spend £401k. Source: radioGAUGE from the RAB. 92% uplift.
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Ad Awareness: Drinks
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Ad Awareness: Drinks Radio increases ad awareness by 92% for Drinks campaigns Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads Base: 28 Drinks campaigns; average Drinks radio spend £401k Source: radioGAUGE from the RAB 92% uplift