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Lesson Program

Learn how to effectively promote your music lessons and instructors through various strategies and community engagement. Discover innovative techniques to attract students and create a buzz around your music program.

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Lesson Program

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  1. Lesson Program • Average 1200 students a week • Lesson Coordinators schedule • General outline: 30 min. once a week • Instructors are Independent Contractors • Hiring Process • Lesson Policies

  2. Promoting Lessons & Instructors • Hire instructors with good credentials who are still involved in the local music scene • Include bios and videos on website • Put testimonials on website • Showcase your instructors • Offer “Free Lesson” deals during the holidays • Advertise with eblasts, website & flyers

  3. Outside Events • Sponsor a large local music festival • Sponsor a Battle of the Bands Contest • Get affiliated with local sports teams

  4. Pointfest Concert • This was seen by 25,000 + people

  5. 10 in ’10 • Band Competition

  6. Students Playing The National Anthem

  7. Community Service • Back-Pack Attack Sale • Food Drive • Clothing Drive • Sponsorships: Golf tournaments, Trivia Nights, etc. • Not-for profit charities

  8. Back to School Promotion • Teamed up with a local church to give back packs and school supplies to under-resourced youth.

  9. Local Schools • Marching Percussion Competition • Science of Sound Clinics • Show your passion • Have Road Reps advertise events and lessons

  10. In-Store Non-Music Events • Guitar Hero Competition • FREE pictures with Santa

  11. In-Store Music Events • Student Recitals and Performance Opportunities • Group Classes - beginning & advanced • FREE Jam Sessions • Professional Clinicians

  12. Student Recital Flyer

  13. FREE Monthly Jam Sessions • Bluegrass • Drum/Percussion • Acoustic Guitar

  14. Takeaways • Use social media and technology to promote your teachers and special events • Eblasts • Website - Facebook • Radio - Television • Text campaigns/offers • Think outside the box and look for ways to get involved in the community. Think of places where you don’t think music will fit and find a way to gain exposure there!

  15. Build excitement for music with special events. It brings customers through the door and drives them to the website. It isn’t always a money maker in the beginning.

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