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Exploring Human Behavior: Social Science Concepts in Action

Dive into the world of social science through key experiments and theories in anthropology, psychology, and sociology. Learn about the Halo Effect, Cognitive Dissonance, Group Dynamics, Obedience to Authority, and more.

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Exploring Human Behavior: Social Science Concepts in Action

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  1. HSB4M Challenge and Change

  2. Intro to Social Science: • Social Science: broad field of study that looks at human behaviour • Three disciplines: anthropology, psychology and sociology • Typically social experiments investigate how someone's behaviour influences a groups behaviour or internal states, such as attitude or self-concept. Read more: http://www.experiment-resources.com/social-psychology-experiments.html#ixzz0y8yzf5Kl

  3. The Halo Effect • If someone was attractive would you think they are more intelligent? • The halo effect is the bias where the perception of one trait (i.e. a characteristic of a person or object) is influenced by the perception of another trait (or several traits) of that person or object • An example: good-looking person = intelligent

  4. Cognitive Dissonance • Cognitive dissonance is an uncomfortable feeling caused by holding conflicting ideas simultaneously • People reduce dissonance (discomfort) by changing their attitudes, beliefs, and actions • Studies show that we can change our beliefs very easily

  5. Forming Groups: • Robber’s Cave: • A group of twenty-two 11 year old boys were taken to camp at Robber’s Cave State Park, Oklahoma and formed two rival groups • Both saw the other as members of an “outgroup” or rivals • Eventually made peace • However....the happy ending was only achieved after the experiment was performed three times!

  6. Forming Groups: • Stanford Prison Experiment • What makes a person evil? Can a good person commit evil acts? If so, what can make people cross the line? • Students were asked to play role of guards/prisoners • Experiment stopped after only 6 days!

  7. Stanley Milgram: Obedience to Authority Or Just Conformity? • measured the willingness of people to obey an authority figure even if it hurt someone else • In the original 1963 experiment 65% continued with the experiment to the final massive 450 volt shock • http://www.youtube.com/watch?v=HwqNP9HRy7Y

  8. False Consensus Effect: • People tend to think other’s think exactly like they do and that their opinions views are superior • People project their thinking on to others

  9. Which do you prefer?

  10. Social Identity Theory • Henry Tajfel experiment • 14 and 15 year-old boys, were brought into the lab and shown slides of paintings by two artists • Formed two groups, boys were asked to distribute virtual money and all the boys favoured their own in-group even though they never met!

  11. They Bystander Effect • Would you help him? • Studies show that if your in a crowd you most like WILL NOT HELP!

  12. Conformity • Which line is bigger? • Soloman Asch experiment: • 76% of people denied their own senses by choosing either A or B

  13. SAMPLES: • http://www.youtube.com/watch?v=HXz9OcnRBYY • Try one today! Make up a fake news story...see what happens!

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