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Blackpool Town Centre Business Improvement District. Progress Report May - October. INTRODUCTION. Aim - To inform Policy, Overview & Scrutiny Committee on the progress of Blackpool BID Ltd Review of existing operation & findings Re-focusing the BID’s modus operandi Successes & Challenges

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Presentation Transcript
introduction
INTRODUCTION
  • Aim - To inform Policy, Overview & Scrutiny Committeeon the progress of Blackpool BID Ltd
  • Review of existing operation & findings
  • Re-focusing the BID’s modus operandi
  • Successes & Challenges
  • Future of the BID & Town Centre Management
  • Summary
review of company role
Review of Company & Role
  • Annual operating budget of <£300k
  • Business Plan of over 60 objectives & actions
  • Over 40 Key Performance Measures some of which have no method of ongoing monitoring
  • No overall budget ‘ownership’ by key staff
  • Disengagement and poor communications with business, Council and other partners
  • Little or no ‘partnership’ working at strategic or ‘higher’ level
  • No baseline assessment and no Service Level Agreements Council
review of company role1
Review of Company & Role
  • Focus on festivals and events
  • Poor understanding of what the BID and its function

BUT

  • Well motivated staff
  • Enthusiastic
  • Professional attitude
  • Realisation that there is a need for change
review of company role2
Review of Company & Role

BID COMPANY

+

POOR TRADING CONDITIONS

THAN ADEQUATE BUDGET

ENGAGEMENT THAN NEEDED

NO CLEAR BOUNDARIES OF OPERATION

÷

BOARD

=

UNCERTAIN FUTURE FOR A

POTENTIALLY UNPRODUCTIVE

ORGANISATION

modus operandi
MODUS OPERANDI
  • Focus on Supporting business

Appearance of town centre

Increasing footfall

Building business awareness & confidence in both BID & town centre

Identifying the existing and future challenges for the town centre

Inclusive approach to tackling issues

Setting and delivering a budget

crime grime

CRIME & GRIME

Liaison visits to businesses

Growth of Crime initiatives

Joint working

Empty premises initiative

Intelligence

Re-focus on grime - SLA

crime grime1
Graffiti & flyposting removal and clean up/repainting
  • Defect reporting
  • Pressure washing ‘grot spots’
  • Planters & bedded areas
  • Fingerpost audit
  • Removal of sharps

CRIME & GRIME

marketing promotions

MARKETING & PROMOTIONS

Promotions – Link to key retail trading periods

Promotions – Link to major events and seasonal footfall

Pocket Guide

Retail Revival

Blackpool – The town centre experience

New customer focused website

business support

BUSINESS SUPPORT

Monitoring town centre health and vitality/viability

Mystery shopper

Business Hotline

Links to Blackpool Unlimited & greater business support

communication

COMMUNICATION

Street Association meetings

Newsletter

Monday Morning Mail - ‘Eblast’ commencing Jan 09

BID Open Meetings – Mar 09

Evening Economy Forum

Major Retailers Forum

Links to BBLG

in summary
IN SUMMARY
  • Major challenges to over come and develop more robust multi-layer relationships
  • Re-focus of priorities – Crime & Grime, Marketing & Promotions, Business Support & Communications
  • Review ongoing business plan
  • Ensure sustainability of BID/Town Centre Management
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