trend tidbits l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
TREND TIDBITS PowerPoint Presentation
Download Presentation
TREND TIDBITS

Loading in 2 Seconds...

play fullscreen
1 / 9

TREND TIDBITS - PowerPoint PPT Presentation


  • 321 Views
  • Uploaded on

TREND TIDBITS NEW AGE SENIORS Living Longer and Healthier Huge Implications for Today’s Marketer Retirement Funds Have to Last Longer Life-long Fans of Experimentation and Experiences “ 2 nd Life Seniors” Looking for Different Experiences HR Departments Tapping into Huge Market

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'TREND TIDBITS' - johana


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
new age seniors
NEW AGE SENIORS

Living Longer and Healthier

Huge Implications for Today’s Marketer

Retirement Funds Have to Last Longer

Life-long Fans of Experimentation and Experiences

“2nd Life Seniors”

Looking for Different Experiences

HR Departments Tapping into Huge Market

ipod upod we allpod
iPod, uPod, we allPod

Pod Is a Dynamic, Contemporary Word/Image

“Pod” Is Not Trademarked

Pod Is a Noun, a Verb, or an Adjective

Can Be High Tech, Green, Portable, or Edible

New Products

Pancake Pods

Specialty Designed Privacy Sleep Pods

consumer control
Consumer Control

Consumers Are Increasingly Taking Control Over Their Purchase Experience – Macro-Trend

Travel, Music, and Investments

Within the Macro-Trend Is Micro-Trend – Consumer Generated Content

Blogging, Social Networking, YouTube

Host of Marketing Opportunities But Can Be Risky

Chevrolet, Quizno’s/Subway

more food trends
More Food Trends

Indian Foods

Homey Foods

Going on Since 9/11 But Restaurant Emphasis on Mom’s Cooking

Tequila, Especially High-End tequila

Probiotics in Chocolate Bars

more food trends6
More Food Trends

Esoteric Fruit

Goji Berries, Acai, Yumberry

Superfruit

High Antioxidant Content or Is Packed Full of Other Beneficial Nutrients

Lulo – South America

CamuCamu

more food trends7
More Food Trends

Demand for Unusual Fruits and Vegetables

Mini Cucumbers, Korean Pears, Cocktail Grapefruit, Sprite Melons

“Locavore”

Diner That Prefers Locally-grown or Locally-produced Fare

Reducing Levels of Salt

Affects Taste, Texture, and Shelf Life

Natural Ways of Seasoning Products

reinventing the knife
Reinventing the Knife

Swiss Army Knife New Features

USB Drive to Store Data

Laser Beam with a 70-foot Visible Range

Gardners – Pruner/Grafter/Harvester

GolfTool with Divot Repair Tool, Removable Ball Marker, and Tee Punch with Groove Cleaner

No Limit on What They Are Able to Incorporate into an Essential Pocket Tool

nutrition rating systems
Nutrition Rating Systems

Overall Nutritional Quality Index (ONQI)

Unveiled 11/07

Designed to Generate a Single Score of 1 to 100

Represents Overall Nutritional Quality

Guiding Stars

Awards One, Two, or Three Stars to Products

Two of the Top Four Major U.S. Supermarket Chains Have Indicated an Active Interest