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Vermont Teddy Bear Co.: Workin' Hard For The Honey Introduction The company was found in 1981 Set up in USA Carries on a rich heritage Background

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Presentation Transcript
slide1

Vermont Teddy Bear Co.:

Workin' Hard For The Honey

slide2

Introduction

  • The company was found in 1981
  • Set up in USA
  • Carries on a rich heritage
slide3

Background

The Vermont Teddy Bear brand carries on a rich heritage based on the best American values of compassion, generosity, friendship, and a zesty sense of whimsy and fun. founded in 1981

slide4

How the teddy bear got it’s name

  • On the 14 November, 1902
  • The 26th president of USA-Theodore Roosevelt
  • Called the toy “teddy bear”
  • The first time created company with teddy bear
slide5
Market segment

Ages

grandma bear

baby bear

classic birthday bear

Personality traits

Cheerleader bear

Lifestyles

golf bear

cowboy/girl bear

Life-cycle stages

bride & groom bear

pregnancy bear

anniversary bear

The target customer of Bear-Gram

c ultural effects on the consumer buying decision

Cultural Effects on the Consumer Buying Decision

Corresponding With VTB’s Marketing Strategies

cultural effects tdb s strategies
Cultural effects &TDB’s strategies
  • Valentine’s Day
  • Thanksgiving Day
  • Halloween bear
  • Christmas
  • Wedding
  • Birthday
  • Graduation
  • ……

Rituals

cultural effects
Cultural Effects
  • Value
  • Rituals
cultural effects tdb s strategies9
Cultural effects &TDB’s strategies
  • Pilot bear
  • Policeman bear
  • Businessman bear
  • Doctor bear
  • Fire fighter bear
  • Teacher bear
  • ……

Success

Values

slide10

Cultural effects &TDB’s strategies

Success

  • An easy-way of bears ordering system
  • Nationwide retail chain
  • A trusted gift delivery service
  • A world-renowned customer service

Progress

  • Safe
  • Hand-crafted Vermont Quality
  • Rounded Ultra-suede paw pads
  • Flame resistant , hypoallergenic and machine washable
  • Bear hospital when even injured

Convenient

Service!

Guarantied Quality!

Values

cultural effects tdb s strategies11
Cultural effects &TDB’s strategies

Success

Process

  • Fitness bear
  • Official NFL bear
  • Karate bear
  • ……

Youth&Health

Values

cultural effects tdb s strategies12
Cultural effects &TDB’s strategies

Success

Process

Values

IMAGE

e.g Corporations’

image bear

Youth&Health

Other value

factors

  • PERSONALITY
  • Limited edition bear
  • Self-designed bear
personal factors

Personal Factors

Varieties of bear style

slide14

Christmas Bear

Hallowbear Bear

slide15

Baseball Bear

Basketball Bear

personal factors17

Personal Factors

Varieties of bear style

Reasonable price

personal factors18

Personal Factors

Varieties of bear style

Reasonable price

Buying ways

psychollogical factors

Psychollogical Factors

Durable products

psychollogical factors21

Psychollogical Factors

Durable products

Card massage

psychollogical factors22

Psychollogical Factors

Durable products

Card massages

Attending the process of making Teddy Bear--Unigue Teddy Bear

psychollogical factors23

Psychollogical Factors

Durable products

Card massages

Attending the process of making Teddy Bear--Unique Bear

The theme style of Teddy Bear

--Good collection.

slide24

Mother Bear with cubs

Twin Boy Bears

slide25

New ideas

  • Founding market in Asia
  • There are rich material
  • Human capital
  • Huge market in here
slide26

Problems

  • Children Safety
  • Customer Service time
  • Possibility of damage in delivering
  • Delayed delivery