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Propaganda and Bias

Propaganda and Bias

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Propaganda and Bias

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  1. Propaganda and Bias Bias – A strong feeling for or against something without logical reason. Propaganda – Information that is shared for the purpose of spreading some cause. This information may be true or false, but is usually presented in a way which deceives or misleads the viewer, listener, or reader, as opposed to using logical reasoning

  2. Propaganda • Appeal to Numbers, Facts, and Statistics • Bandwagon • Emotional Appeal • Fear • Loaded Words • Name Calling • Plain Folk • Repetition • Stereotyping • Testimonial • Transfer

  3. Appeal to Numbers, Facts, and Statistics • Using large numbers or misleading facts and statistics to confuse

  4. Bandwagon • This type of propaganda asks you to believe in/buy/vote for someone or something simply because that’s what MOST other people are doing. • Everyone else is doing it! Follow the crowd! • https://www.youtube.com/watch?v=po0jY4WvCIc

  5. Emotional Appeal • Arouses emotions so people will agree • Connects human need (feeling liked, joy, etc.) with a product • Smoking Commercial • https://www.youtube.com/watch?v=SfAxUpeVhCg • BMW • https://www.youtube.com/watch?v=hE5iNOZfRrg&index=1&list=PL6C81D9F8E7AEC2C9

  6. Fear • Scaring the audience into making them believe in an idea, act in a certain way, and/or buy a product. • https://www.youtube.com/watch?v=odz-AcEqGW0

  7. Loaded Words • Also known as Glittering Generalities • Using vague slogans or catchphrases without supporting info or reason (Hope, Freedom, Honor) • https://www.youtube.com/watch?v=owGykVbfgUE • https://www.youtube.com/watch?v=0E1nB-3l4GE

  8. Name Calling • Labeling a person, government, product, etc. with a negative word. • https://www.youtube.com/watch?v=TbB9ANVQ1Ws

  9. Plain Folk • When the speaker presents him or herself as a common person or “Average Joe” who can understand normal, middleclass, blue collar life. • https://www.youtube.com/watch?v=4yh1wrZ-TiA

  10. Repetition • Repeating a word or slogan over and over so that it sticks with the audience. • https://www.youtube.com/watch?v=f_SwD7RveNE

  11. Stereotyping • Makes a generalization or assumption about an entire group of people. • https://www.youtube.com/watch?v=2SrpARP_M0o

  12. Testimonial • Using a celebrity to sell a product or convince the public of an idea • https://www.youtube.com/watch?v=dqd9giW18WI

  13. Transfer • Presents a positive image or idea and attaches the positive feelings to another unrelated idea to make it seem positive or “better”.

  14. Propaganda in Fahrenheit 451 • Book Burning • 451 on Helmets (Firemen provide safety > 451 the temperature which books burn > 451 on firemen’s helmets > Burning books is for our comfort and safety • -The Firemen’s Code: “Established 1790, to burn English-influenced books in the Colonies. First Fireman: Benjamin Franklin.” • The publicized police chase of Montag • TV in general. Used to “brainwash” and control the society. • Subway ads: Denham’s Dental Dentifrice