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Making the Case for Afterschool

Making the Case for Afterschool. Tools, Resources and Techniques to Build Financial, Political and Community Support for your Program . Afterschool Alliance. www.afterschoolalliance.org. What We’ll Cover. Making the Case: Public Wants & Needs Afterschool Afterschool Outcomes

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Making the Case for Afterschool

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  1. Making the Case for Afterschool Tools, Resources and Techniques to Build Financial, Political and Community Support for your Program Afterschool Alliance www.afterschoolalliance.org

  2. What We’ll Cover • Making the Case: • Public Wants & Needs Afterschool • Afterschool Outcomes • Benefits to Bottom Line • Policy Matters: Funding & Resources for Afterschool • National • State and Local • What You Can Do: Events, Media & More www.afterschoolalliance.org

  3. The Need Is Clear • Parents of 28 million kids work outside the home. • 14.3 million, or 25%, of the country’s K-12 youth take care of themselves after school. • 3 to 6 p.m. are the most dangerous hours for kids. • Juvenile crime soars • Peak hours for drugs, alcohol, cigarettes and sex • Lack of physical activity/obesity • Parents of 15 million children would sign up for an afterschool program – if one were available. www.afterschoolalliance.org

  4. Demand for Afterschool Programs • 83% of voters agree – children need a place to go afterschool that is organized, safe, and educational • 76% - newly elected officials in Congress should increase funding for afterschool • 69% of voters - support tax increase • 94% Democrats, 83% Independents, 71% Republicans – there’s a need for an organized, safe place for children and teens afterschool Source: Afterschool Alliance Poll conducted by Lake, Snell, Perry & Associates, Inc., November 2006 and 2008 www.afterschoolalliance.org

  5. Benefits of Quality Afterschool Programs • Improved Test Scores and Grades • 21st CCLC participants nationwide—43% improved reading scores, 42% improved math scores • In California, higher academic achievement, test scores • In Ohio, higher scores in every subject tested • Oct 2007 study – big gains in test scores, work habits • Improved School Attendance, Engagement in Learning • More likely to come to school, stay in school and graduate • In NY, higher daily attendance and credit accumulation • In Chicago, higher class attendance, lower course failure, higher graduation rates • Los Angeles program reduced drop out rate by 20% www.afterschoolalliance.org

  6. Benefits of Quality Afterschool Programs • Improved Social and Emotional Behavior • Lower truancy, drug use, violence teen pregnancy • Greater self-confidence • Develop leadership, critical thinking, team-building skills • Improved Health and Wellness • Structured physical activities, healthy snacks help prevent weight gain tied to inactivity after school and during summer www.afterschoolalliance.org

  7. Benefits to Bottom Line • Rose Institute • Every dollar invested in afterschool programs saves taxpayers at least $3 • Catalyst Study (December 2006) • New Catalyst Study - $50-$300 billion/year due to lost productivity • PCAST – Parental Concern about Afterschool Time • Low-income and minority parents are much more likely than higher-income, white parents to have trouble finding high-quality, convenient and affordable programs. • Corporate Voices for Working Families • “After School For All: A Call To Action From The Business Community” www.afterschoolalliance.org

  8. Who’s Doing What www.afterschoolalliance.org

  9. Federal Afterschool Policy Federal Funding Picture • 21st Century Community Learning Centers $100 million increase for FY08 • Senate proposed level funding, House proposed increase of $50 million • NCLB authorized $2.5 billion • Other sources of afterschool money: CCDBG, Safe and Drug Free Schools, OJJDP, SES, Department of Agriculture • New Initiatives: Rural Afterschool and Afterschool for Older Youth • American Recovery and Reinvestment Act www.afterschoolalliance.org

  10. State Afterschool Policy States Take on Afterschool Challenge • 38 Statewide networks working to build supportive afterschool systems • 26 Governors held Afterschool Summits • 50 Governors’ Proclamations for Lights On Afterschool • Creative and Diverse Ways to Fund Afterschool www.afterschoolalliance.org

  11. States & Afterschool in ‘07 and ‘08 • CA – $550 million to K-8 programs - ASES • WV – Partnership between Americorps, Universities, DOE • GA – $14 million to school- and community- based afterschool programs through TANF, renewed for FY09, plus $20.3 million in one-time funds • MA – $5.5 million in state funding • NJ – $14.6 million in state funds to NJ After 3 PM • OH – $10 million in TANF funds to support afterschool programs in targeted communities • TN – $12.5 million unclaimed lottery funds (LEAP) • MN – $5+ million over two years • NY – $9.4 million through a mix of state and TANF funds • WA – $3 million for programs and professional development • CT – $5.5 million in new state funds www.afterschoolalliance.org

  12. www.afterschoolalliance.org

  13. What You Can Do www.afterschoolalliance.org

  14. Making Afterschool a National Priority • Nationally: Need a strong, broad diverse coalition of organizations & individuals to champion afterschool for all • Afterschool for All Campaign • 160+ Lights On national partners • Afterschool for All Challenge • Business stakeholder groups • Coordinate advocacy and awareness work with allies who support expansion of afterschool, e.g., YMCA, PTA. Especially on federal legislation • Share knowledge with those with common interests: e.g. literacy, health, service learning • State-Level: Need capable, influential networks to push for expansion and support quality afterschool • Mott funded state networks • Work with state agencies • Identify new funding streams for afterschool • Provide technical assistance to state level advocacy • Support Governor's Summits • Train/develop state leadership • Media strategy • Support intermediaries • Community-Level: Need active, diverse, confident field of local programs, stakeholders & supports • Systems approach • Communications & advocacy training and tools • Policymaker & opinion leader engagement • Parent & grassroots empowerment • Develop steady streams of resources and provide updates, information and best practices • Connect community efforts on local wellness policies for youth • 7,000 local Lights On sites • Community-school partnerships www.afterschoolalliance.org

  15. Know Your Allies • Afterschool Providers • House & Senate Afterschool Caucuses • CEOs, Police Chiefs, District Attorneys, Parents and more • Youth • State and citywide leaders www.afterschoolalliance.org

  16. Use Events to Boost Profile, Build Relationships • Generate Media Coverage • Make Afterschool An Election Year Issue • Contact Congress • Tap Afterschool for All campaign • Position your program and issues du jour www.afterschoolalliance.org

  17. Arrange a Site Visit • Ask your Members of Congress, local policy makers and media to visit your afterschool program: Help your elected officials and your community establish a personal connection to afterschool by inviting them to visit a program and see firsthand how it is helping kids and families • Find the home district address and phone number for your elected officials. • Identify a few dates during the next Congressional recess when you could host a tour of your program. • Call the district office. • Before the visit: Identify youth, parents, program staff, school officials and community partners who would be convincing spokespeople for your program. • What to do the day of the visit. www.afterschoolalliance.org

  18. Ten Steps to Media Coverage • Create a Media List. • Invite the Public. • Identify your 2-3 key messages. • Structure events with media in mind. • Appeal to the press, build relationships. • Issue news releases. • Develop press kits. • Manage media at your events. • Event management. • Reap the benefits of your work! www.afterschoolalliance.org

  19. Additional Media Strategies • Newspaper Opinion Page • Contact with radio and TV stations to promote your programs via public service announcements. www.afterschoolalliance.org

  20. October 22, 2009 www.afterschoolalliance.org

  21. Lights On Afterschool! • Annual nationwide event • Brings attention to the need for afterschool programs and resources • 7,500+ events and 1 million Americans nationwide • National Chair Governor Arnold Schwarzenegger; Kevin Sorbo and Rhea Perlman as spokespeople • Thousands of newspaper & TV stories • Build relationships w/ business community, neighborhood leaders, elected officials www.afterschoolalliance.org

  22. Afterschool & Elections • Get afterschool on the radar of policy makers and candidates • Learn the rules of non-profit lobbying • Present a Candidate Kit to those running for office in your community • Includes materials on latest afterschool research and outcomes, polling data and needs assessments • Use the Campaign Kit during an election year to raise awareness about the need for afterschool • Includes materials for reaching out to media, community partners and policy makers • Provides actions for varying tiers of election involvement – you don’t have to run a full campaign! www.afterschoolalliance.org

  23. Contact Congress • Call, write or email • Meet district staff • Afterschool for All Challenge • Premier afterschool event in the nation’s capital • Honoring leaders in Congress and in the States • Let Members of Congress hear from you and your youth about afterschool www.afterschoolalliance.org

  24. Afterschool for All • Show your support for afterschool programs and what they do for our children, families and communities • Register your support & be recognized by Afterschool for All campaign • Thousands of leaders, organizations and businesses already on board • Sign up at http://www.afterschool2010.org/a4aJoin.cfm www.afterschoolalliance.org

  25. Afterschool Alliance Resources • Facts & Research • Subscribe to the Afterschool Advocate • Program Toolbox – Funding, Media & Reaching Policy Makers • Policy & Action Center www.afterschoolalliance.org

  26. Rivka Burstein-Stern Field Outreach Coordinator Afterschool Alliance 202-347-2030 rburstein-stern@afterschoolalliance.org www.afterschoolalliance.org

  27. WWW.AFTERSCHOOLALLIANCE.ORG www.afterschoolalliance.org

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