Hip Hop Themes A form of culture produced outside the purview of mainstream society Incorporation Commodified at Its Roots Politics
Black Radio Is leery of the music… Why?
Backlash Is Rap Music Dangerous? Is it misogynistic? Is it vulgar, obscene, and overly violent?
Rap is the Mainstream By 2000, rap music held 13% of music market (rock music, 25%) Became the preferred cultural style of young people Fashion Language Sensibility 80% of Rap Music’s Audience is White
Why do White Kids Like this Music? Racism Identification
Hip Hop Nation to Hip Hop Globe Asian Caribbean Latin African European Diasporic Communities
France 2nd Largest Rap Music Market Carribeans MC Solaar Arabs Algerians
Zulu Nation Afrikaa Bambataa Prophets of da City
Australia Sleek the Elite Native Ryme Syndicate
What are we to make of this phenomenon? Technology Economics Society Culture
Lessons from American Media History 19th Century WC White Males 19th Century MC White Females 20th Century Ethnic Immigrants 20th Century MC White Teenagers 20th Century Working Class African Americans
The American Self as a Global Model Industrious Independent Free Rational